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Описание

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М. К. К. Между хейтом и хайпом. Экономика эмоций в действии

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Описание

Восторг, любопытство, зависть, страх и даже отвращение — этими чувствами, а вовсе не разумом руководствуется человек, совершая покупку.
Кайл М. К. — американский эксперт по эмоциональному интеллекту — изучил успех таких компаний, как Disney, Apple или Starbucks, и выстроил собственный подход к сердцу и кошельку клиента. И назвал его "Экономикой эмоций".
Суть проста: хотите влюбить людей в себя, свой продукт или компанию — приправляйте густым соусом точно подобранных эмоций любую грамотно просчитанную стратегию. Все, кто только начинает свою карьеру, а также владельцы малого бизнеса, фрилансеры и руководители крупных компаний узнают из книги "Между хейтом и хайпом", как зарабатывать на любви и ненависти, умилении и отвращении.
Читать далее
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Коротко о товаре

Артикул Маркета
3961617265
Издательство
ISBN
9785041103774
Серия
Экономика эмоций. Как стимулировать клиентов в цифровую эпоху
Автор
Кайл М.К.
Все характеристики
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Цена с картой Яндекс Пэй:188 ₽

Скидка: 28%
–28 %
Вместо: 190 ₽260 ₽
  • 25 мая, курьер Маркета • 249 ₽
  • 25 мая, в пункт выдачи • 0 ₽
ЭКСМО
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М. К. К. Между хейтом и хайпом. Экономика эмоций в действии
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    Рецепт хорошего сна. 7 дней до ощущения бодрости после сна

    Цена 555 ₽ вместо 561
  • Андрианова Н. А. Создаем интерактивные истории. Творческий процесс на примере визуальных новелл в играх
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    Андрианова Н. А. Создаем интерактивные истории. Творческий процесс на примере визуальных новелл в играх

    Цена 1 188 ₽ вместо 1 392
  • Реклама
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    Ялом Ирвин. Шопенгауэр как лекарство. Психотерапевтические истории

    Цена 446 ₽ вместо 540
  • Японские мифы
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    Японские мифы

    Цена 543 ₽ вместо 747
  • Монк Кидд Сью. Тайная жизнь пчел
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    Монк Кидд Сью. Тайная жизнь пчел

    Цена 748 ₽ вместо 877
  • Янг Уильям. Хижина (новое издание)
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    Янг Уильям. Хижина (новое издание)

    Цена 263 ₽ вместо 377
  • Египетские мифы
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    Египетские мифы

    Цена 638 ₽ вместо 747
  • Каур Рупи. Milk and Honey. Белые стихи, покорившие мир
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    Каур Рупи. Milk and Honey. Белые стихи, покорившие мир

    Цена 874 ₽ вместо 883
  • Кавамура Г. Если все кошки в мире исчезнут (покет)
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    Кавамура Г. Если все кошки в мире исчезнут (покет)

    Цена 275 ₽ вместо 278
  • Гит А. "Крипер у порога. Кн. 1"
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    Гит А. "Крипер у порога. Кн. 1"

    Цена 352 ₽ вместо 356
  • Реклама
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  • Игра на липучках "Учим цвета", Веселые липучки, развивающая, 16 деталей, для детей и малышей
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    Игра на липучках "Учим цвета", Веселые липучки, развивающая, 16 деталей, для детей и малышей

    Цена 184 ₽ вместо 543
  • Кирьянова А. В. Воздушные ванны. Истории, от которых дышится легко
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    Кирьянова А. В. Воздушные ванны. Истории, от которых дышится легко

    Цена 446 ₽ вместо 540
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