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Роберт Макки "Сториномика: Маркетинг, основанный на историях, в пострекламном мире (электронная книга)"

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Описание

О чем
Написанная легендарным гуру сторителлинга Робертом Макки в соавторстве с генеральным директором компании Skyword Томом Джерасом на основе всемирно известного семинара, эта книга объясняет, как применять сторителлинг в бизнесе для достижения делового и экономического успеха. Среди учеников Роберта Макки десятки сценаристов — обладателей престижных премий «Оскар» и «Эмми». В основе его популярного семинара лежит уникальная книга «История на миллион долларов», посвященная искусству создания историй.
В новой книге «Сториномика» Макки совместно с экспертом по цифровому маркетингу Томом Джерасом предлагает подробную «дорожную карту» для компаний, стремящихся выжить в условиях резкого снижения эффективности традиционных рекламных моделей. Успешно проведя такие известные компании, как Samsung, Marriott International, Philips, Microsoft, Nike, IBM и Siemens, через процесс перехода от ориентированного на рекламу на ориентированный на истории маркетинг, Макки и Джерас предлагают эти уникальные практические знания в помощь всем бизнес-лидерам и предпринимателям. Опираясь на примеры десятков ведущих брендов в сфере B2B и B2C, использующих маркетинговые стратегии на основе сторителлинга, «Сториномика» наглядно показывает, как оригинальный сторителлинг обеспечивает результаты, намного превосходящие эффективность традиционной рекламы. Как бренды будут взаимодействовать со своими потребителями уже в обозримом будущем? «Сториномика» отвечает на этот вопрос.
Читать далее
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Коротко о товаре

Артикул Маркета
3386891173
Издательство
Тип
цифровая книга
Автор
Макки Р.
Год издания
2018
Все характеристики
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Макки Р. "Сториномика: Маркетинг, основанный на историях, в пострекламном мире"
Роберт Макки "Сториномика: Маркетинг, основанный на историях, в пострекламном мире (электронная книга)"
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1.0
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У продавца:1 оценка·1 отзыв
Больше нет оценок и отзывов на Маркете
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user avatar
6 месяцев назад • Светлана • Куплен на Маркете
Недостатки: Носитель электронный , покупала книгу, не написано что электронная версия, вернуть товар нельзя
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    "Параллельные миры: Об устройстве мироздания, высших измерениях и будущем космоса" / Научно-популярная литература / Митио Каку

    Цена 285 ₽ вместо 613
  • Тренируй свой мозг. Японская система развития интеллекта и памяти. Продвинутая версия
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    Тренируй свой мозг. Японская система развития интеллекта и памяти. Продвинутая версия

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  • Почему мы любим: природа и химия романтической любви (покет)
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    Почему мы любим: природа и химия романтической любви (покет)

    Цена 404 ₽ вместо 550
  • Миф о красоте: Стереотипы против женщин / Психология / Любовь к себе
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    Миф о красоте: Стереотипы против женщин / Психология / Любовь к себе

    Цена 380 ₽ вместо 653
  • Реклама
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  • Поток: Психология оптимального переживания (обложка)
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    Поток: Психология оптимального переживания (обложка)

    Цена 655 ₽ вместо 1 253
  • Путешествие писателя. Мифологические структуры в литературе и кино
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    Путешествие писателя. Мифологические структуры в литературе и кино

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    Век тревожности: Страхи, надежды, неврозы и поиски душевного покоя

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    "Игры тестостерона и другие вопросы биологии поведения" / Научно-популярная литература / Роберт Сапольски

    Цена 227 ₽ вместо 488
  • Нелюбимая дочь. Как оставить в прошлом травматичные отношения с матерью и начать новую жизнь
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    Нелюбимая дочь. Как оставить в прошлом травматичные отношения с матерью и начать новую жизнь

    Цена 619 ₽ вместо 1 050
  • Memo. Секреты создания структуры и персонажей в сценарии (покет)
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