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Описание

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Марк Стикдорн, Адам Лоуренс, Маркус Хормес, Якоб Шнайдер "Сервис-дизайн на практике: Проектирование лучшего клиентского опыта (электронная книга)"

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Описание

О чем
Эта книга — главное руководство по практике применения сервис-дизайна в мире. Она нужна всем, кто хочет, чтобы все процессы в компании были ориентированы на потребности клиента. В ней вы найдете подробное описание основных этапов, методов и инструментов сервис-дизайна.
Книга была создана десятками профессионалов из разных стран, которые делились своим опытом и работали в соответствии с основными правилами сервис-дизайна, то есть улучшали текст книги итеративно.
Множество кейсов помогут вам лучше понять, как применять сервис-дизайн на практике. Вы узнаете, как проводить исследования, генерировать идеи, создавать прототипы, работать с пользователями и внедрять сервис-дизайн во всей организации, чтобы в итоге получить полезный, запоминающийся, впечатляющий, по-настоящему уникальный продукт.
Сервис-дизайн — тема настолько важная и быстроразвивающаяся, что один человек не смог бы раскрыть ее полностью. Эта книга — результат совместной работы сервис-дизайнеров со всего мира:
- 4 основных автора,
- 96 соавторов,
- 10 научных редакторов русскоязычного издания,
- 12 глав,
- 33 кейса,
- 54 метода и инструмента,
- 105 комментариев экспертов.
Для кого
Эта книга — для тех, кого интересуют сервис-дизайн, клиентский опыт (customer experience, CX), инновации, коллективное творчество.
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Коротко о товаре

Артикул Маркета
4413986509
Издательство
Тип
цифровая книга
Автор
Стикдорн М., Лоуренс А., Хормес М., Шнайдер Я.
Год издания
2023
Все характеристики
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Цена с картой Яндекс Пэй:1 039 ₽

Скидка: 1%
–1 %
Вместо: 1 049 ₽
  • Сегодня, по электронной почте
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Alpina Digital
Рейтинг 3.8 из 5
13отзывов
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Стикдорн М., Лоуренс А., Хормес М., Шнайдер Я. "Сервис-дизайн на практике: Проектирование лучшего клиентского опыта"
Марк Стикдорн, Адам Лоуренс, Маркус Хормес, Якоб Шнайдер "Сервис-дизайн на практике: Проектирование лучшего клиентского опыта (электронная книга)"
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    Управление цепочками поставок и логистикой - простыми словами. Методы и практика планирования, построения, обслуживания, контроля и расширения систем

    Цена 1 385 ₽ вместо 1 413
  • Конец пиара: Управление репутацией как финансовым капиталом / Книги про бизнес и маркетинг
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    Конец пиара: Управление репутацией как финансовым капиталом / Книги про бизнес и маркетинг

    Цена 658 ₽ вместо 1 050
  • Управление талантами: Руководство по выращиванию сильной команды
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    Одиссея российского топ-менеджера. Как сделать бизнес сильнее в эпоху кризиса / Книги про бизнес / Организационная устойчивость

    Цена 658 ₽ вместо 1 050
  • Жесткий тайм-менеджмент. Возьмите свою жизнь под контроль
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    Жесткий тайм-менеджмент. Возьмите свою жизнь под контроль

    Цена 617 ₽ вместо 925
  • Фомин И. "Мужские мысли в походе и офисе. Как исповедь"
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    Фомин И. "Мужские мысли в походе и офисе. Как исповедь"

    Цена 516 ₽ вместо 521
  • Реклама
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  • "Сервис-дизайн на практике: Проектирование лучшего клиентского опыта" / Книги по дизайну, бизнесу и маркетингу / Марк Стикдорн и другие
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    "Сервис-дизайн на практике: Проектирование лучшего клиентского опыта" / Книги по дизайну, бизнесу и маркетингу / Марк Стикдорн и другие

    Цена 1 716 ₽ вместо 2 738
  • Я слышу, что вы думаете на самом деле
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    Я слышу, что вы думаете на самом деле

    Цена 818 ₽ вместо 834
  • Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?
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