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Описание

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Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

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4.7
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Описание

О чем

80 ключевых концепций эффективного маркетинга, их содержание и значение для современного бизнеса. Автор собрал и переосмыслил основные принципы и лучшие методы эффективного и инновационного маркетинга.

Цитата

«Трудно ли научиться маркетингу? Хорошая новость: его можно изучить за один день. Плохая новость: его можно изучать всю жизнь».
Книга написана гуру маркетинга и стала настольной для миллионов специалистов во всем мире.
Она дает наилучшее представление как о классических инструментах маркетинга, которые прошли испытание временем, так и об инновационных разработках, которые стали использоваться только в последние годы.
В ней в легко усваиваемой форме представлены свежие идеи, оценки и конкретные практические рекомендации, которые побуждают к действию.
Читать далее
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Коротко о товаре

Артикул Маркета
4229464478
Издательство
ISBN
978-5-9614-2764-6
Серия
Альпина. Бизнес
Автор
Котлер Ф.
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Альпина Паблишер
Альпина Паблишер

Где купить

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Цена с картой Яндекс Пэй:535 ₽

Скидка: 42%
–42 %
Вместо: 552 ₽920 ₽
  • Завтра, курьер Маркета • 99 ₽
  • Завтра, в пункт выдачи • 0 ₽
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  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
    –2 %
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    С картой  Пэй
    Цена с картой Яндекс Пэй 2 022 ₽ вместо 2 064
    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  • Глазунов Я. "Анти-Титаник. Как выигрывать там, где тонут другие. Руководство для CEO"
    –10 %
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    Глазунов Я. "Анти-Титаник. Как выигрывать там, где тонут другие. Руководство для CEO"

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 376 ₽ вместо 380
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Как выигрывать там, где тонут другие. Руководство для CEO\"","label":"7ba5ay8stjw","count":0,"features":[],"imageMeta":{"namespace":"mpic","groupId":5313421,"key":"img_id977580682045627174.png"}},"quantity":{"step":1,"minimum":1,"maximum":999},"cpaUrl":"/safeclick/data=TxNGOK9vJEN7oLFLeCTKEoHAfZQvkL2n4z_JOIELHiFAfGgMVMXHW9lKSGmt4j9H23NToiQATFwcLXDlPf-9ec70MAYGPWEp2F3pXQxraKtbfOuYNIzfJGTE6CXZYiidBU0xfUJrZjIkEy855zIeKScdSJqTUQCbxEWUWC-8p4RQxo4Oy8OstJbJ_uLDXBdrV5zmZqhZpSn8kOPainMObqluK7jH4tE9mlghwH1uPav_7I8eiTteOTzWkOYTM6Uo973WHnD386Uth4LK2h_8xOD1dbTgQ1QsXLTlkzzcuv5ANR7CtzFfYWdpzOClQ2dYh6zzCsFtrLDRxvKuBB8CxPPIuRZIp6EHrGNmZel3-gvPuNZ3DBQekEIINA_r4mE-x6qtX4vBhbtlfToKtjDKy7I1KnOYAu-aOr5exPDuyvWah3pNiqflFWRE2ppS97tdsXPA_wsVQfGJkQQq35jXeEd8UNyq_WuJPwURVdIihLaM9WXeuEX5wwqbhTWb0HyYsIUlZZ8OjTL0UtzAXcJOWmwtQclLyXB-nAESJXlGxp_US0B5dXh4WPGGRoL2H7g5yW3WzdSCWg6cfCqSulj_fnZK_z1PmAgaFUCm_aT_dzTqnB1pOUWx_cF8UZWMGsGu6r8ZBvTK1OW_do9gDw3FJR7aJ-4sHKf69OKclxXeFqiA_R5sArcaDDUkGZq_vgTDlm_Ncsc0XdN6g_73rIwJitYvpwwZ2QTpbpMrF3JG8m6E26eOQij_N8mcvKZTf_AKsNEk0p5aOMui3sQC2HCI6Fjl3xw6Feup7X6AdmxGlJp27IPGBM8oX2EcNqCzgn3BR6Mbh9VghAktgdOVVYtSBzzhx4oBaBKrhjhSDyFkUzuYYDC_wa04nZ3H7xKiji13gkJdbNJavO2Dk2fOQg8AEXUBrv_CveBn1oQbb2xfujDq_NYRxBpPOXTR0SUbDi7FefLTJc8GXbBmfkyYGEoy1m5FSupOCTBzylhH9mVFVPp82ICucKV1HjvFRWHi0mCOVSuKvYYYvb5gFzdGtP5d0dhu5P8W4GkWDcS4GQgL-1b-DEiVWs2a4g-umGYbY4OHv-nMwgGqeAGSswK1FNKT9xki1oqKGczrDoa606DtFGHcY3UAY47MCyKLZbemsNN8Qwaxwbt3TG3LpdGR-AUUjfGfcMAAtcZcZUY2htZN_Dw3jmvlVHoARK-DGqpovaE5yh3u79HJmuv3AQtoDdza22z14ecy8q8ziufoFF5w0mxQKza9AKc5yX9mwV7RvSvc69opA6gi8mUnCxypJJcWVm-fCY2HgWWQ6Y-vpKyq2s9H7RV7THMuJELL4zrLSzQFgP-YsgcEU2q2kVETtjsMs8iUE0UXMfEDAOLOQpkl8uR5CmfT-lJrjJrUkdrfjTsun6-XVVMp76BKkCu0WinvgyDkJzbMhLCroRBI2yTJ7m9bOja5Y2pOYvYCsrC_UlK1FvQ5pgBmr7K7kUE-hUdtVBNdLe7xbglfULRh7xpuz5GaS04V2SVrFj10dJH_-S4z-WAOsaz_r1br_wn_nvzaeRLpTvEoksosjRdJjmOAVX6OoBBz3lHiaTA_7BVKnCiKxAGHFjmw1ePE7UggiS3avAtn4MzOWMd-y1JWZCaXLVqUKtsQq35cV0dqvdPbGLPb2HRxqWXV-iJp1kdyVsV24m_T03jZ6ht9nPEpv_X2EmJSP9sio4U2ZC44JrED8-f8wTaH9uRvDINnC3YIPggNtYTgRtUf0cS_OtCjDmTor3u6s-il6dfatmpVLWTounqwVuHJtvT6ftixnohc088ypQI4pMR69p0-78mZXm9ddxHJDMJEo89f5FLKwdbG4nkzkvQGra__DW1TGiwR7xgh16J9Dv5gTsIdPmREVKQxhuy4YJjVOQN3MwQZeAihw9h540qLoaVSsiz4gpHpI9M-E7eWFf2fNHIGuf4_uMBEvo9z5qp1m4oHN7sXkJ9_6eCyIGpBrPc4QlNcsPo434OZCxYqi3au-DlYpx8RkGgzywE_keTNUgivlZevG_Gk8vQMf4wxwvvQEYIQHwGG4p2GsgvyrfAJvzx834DzUbOO5gIxKqWIB2xYPk7aaIK8XUg9M07B1wYTWAkvR74QcY50qaZw0pI3ZzD_cLHFhCRcXKMD92vlvjX1xOgyedv1PVMXqt_J-gizhA2VRyrXjFjkKQzVxkP_9uXI_9R8emAz-8pdIw0nSWI4bOdbOg9jugiC2PSYHdjqA6UnEUDvWVh93UjbAqt5nZX8KGMKLlbFmEQlXxlzlL0wVLfR9nbbC_JAZfzh3ODoY2NAF7uRQmPYSs0W8w6MoyPqESFhLrKqumN-P_4C0RrNpMgombKobvsKkOxSzgsZB0FD-ovSecM_rTk9bFfW8oYBwIf4hE4zwYeICRmSg3-AHLCiTowdGHVAB7SWsZ5szWzqHe15aVxHlnih5sol8Ig31-WSukf9DcLO2k2LPJVOr5LoTVGyDZ2ViI6KRem9d90-H-rYE-HhDlg512Qabx1PQC6gYt8b3ABVj7xL0cDzQGKJAWlxUSRqkKxAu6EZHYiwzkRXBCjkxt63G44XOBJj-BwT6J2EnyhXTs1hs_fa9WnBZzFtUbN8KgvsiEODm3ThdZXnZPUcnzy5qA9EkhTNfFdazqUjVTKL0BIVtnhLkjujCv4g2Ll4UgZRwveXmyVlG7LuPx7S9kbjsTkW5Rus1nJd0xWN0ikoE_4AjlArqukoZ-YJJXgQhjs44N5p0RuRX3mGX_rq-0jicPkha3y8K-HTe11HoejYtWJAivr8ImJp_TtY3Q5_oVxYU9ueXr7HN6vFdtwA_nZHn6JPZyB2hV_XtNLFuDPlAq1cvgAqTUNiNYK107xttIEXKexfR1uWSGQmlHleD1XW8tifsS5uejl6BYxb-ATDw0mPzVEXv1BvHiRO2_-j_4_NN5Nt2r3sJAPfbfGmZsa2GXHJi23kemw46KTUc0XAPYrflk46CvcRLZlw3GbyEC48U72T9nbN3_pNPEdrxK8O-jv3pJIihgKapJJGjbg4tadGUBH0usYnrYq53oWflHRwNOjpvIQnaotrsCWNAH0zEmqpWg8zs6msRCdwoVFjrp7MuXRzEGgBNIMsKbV-1J14Qsv_szQ-MsD5H9CeSkJeiMoKyChHBPDgks54htOmaUK_oDi-CyTB1YPCs7FZqmj7fWFGeq6iHtuiTDOAL_FCQ3WIF1dOMPCwGWrSE8CvFHuzkWrrkeds_c67B-R8a0lK6ZUWADaiqUFwrHN1RECgYmq5qpjU5xbtazQV5yKu3thm_4oT8Z4WRiQ4LJLa25TKR5Zn7qgg4G9LyaBnlRK4Y0ZDItWqRVNyry3Qf2IlhJ1t0tn98_VZAVETh-KGJKZOiJIPcUwihvdUMYf-S6q2khxs7sBGtT0TndekSlrHCqAKh3KfsuzJclSHIUeOJmQ5A6jdzj7unTbqs_dC3-8lPmCvd2eaLGTUgjp2myDScHPz7TS9fuXJ25V_cSock9P3qRhZNEXzJE0Qsg1gYCA9mYBwKRxOLCOTC5O6qPPQbcHeCWV5jkMEyIx5fsF6Krog6MKA9-21_y7OmSrQsEa5l4_qlvd3FvC7ew3DLf7kkburXqjDhITpsSQL0zcIgZ5MTWEvXF65rsFtRL4DTEkwcKLxydik9Gk3UxHjtxvN17M7k8pCcuFhTWEphpuqj7wXJYfM1Kfa5y1DG85wy7bTTd4P2uJnKY2ExpBxDu4o_wEFqY773Hl-YL8b1IJily26WgomTGj3gaURWVPc5w,,/b64e=1/sign=5e26e9f780d97bd556ce59333de77c3c/keyno=MARKET_1/*","showUid":"17189608101587952336106003","cartLink":"/my/cart","showNotificationWhenDeleteItem":true,"isLavka":false,"isError":false,"isEats":false,"isCR":false,"isM2bEdoOnlyEnable":false,"isEatsMarketIntegration":true,"isCartButtonNext":false,"isUpsalePopupCRExp":false,"baobabClientDataAdditionToCart":{"realTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQqZ24nuHo/+BJEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhcI5LTr0QYQpZmzvPsCGP+a6AYg/tDrCA==","sign":"xgwbZQJJ4XThYWXDlw2OkeNVEI1RNXFHgFpb/zt6pXc="},"target":"cart_addition"},"baobabClientDataDeletionFromCart":{"realTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQqZ24nuHo/+BJEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhcI5LTr0QYQpZmzvPsCGP+a6AYg/tDrCA==","sign":"xgwbZQJJ4XThYWXDlw2OkeNVEI1RNXFHgFpb/zt6pXc="},"target":"cart_deletion"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel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  • Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап
    ВАМ–52 %
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    Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

    Рейтинг товара: 4.9 из 5
    на основе 35 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 534 ₽ вместо 550
    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  • Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?
    –45 %
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    Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

    Рейтинг товара: 4.9 из 5
    на основе 62 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 361 ₽ вместо 372
    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9bxsl6fbi5/addToCartButton":{"name":"@light/AddToCartButtonSnippet"}}}
  • Жесткий SMM: Выжать из соцсетей максимум
    –39 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-riv8fplw2vl/toggleWishlist":{"skuId":"617313098","productId":1781855717,"offerId":"1PbUlRrCL40u3ta2peSk6g","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQqZ24nuHo/+BJEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYI5evT0QYQyuatpgIY/5roBiD+0OsI","sign":"9EBElcqV6qMYb55yESi2cbMkyrLqN8GCfN7aR1E1XRQ="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-riv8fplw2vl/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Жесткий SMM: Выжать из соцсетей максимум

    Рейтинг товара: 4.7 из 5
    на основе 6 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 530 ₽ вместо 546
    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  • Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения
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    Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения

    Рейтинг товара: 5 из 5
    на основе 4 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 071 ₽ вместо 1 082
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Технологии следующего 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  • Коттер Дж. "Лидерство Мацуситы"
    –23 %
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    Коттер Дж. "Лидерство Мацуситы"

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 300 ₽ вместо 303
    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  • Основы маркетинга. 5-е европейское изд
    –2 %
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    Основы маркетинга. 5-е европейское изд

    Рейтинг товара: 5 из 5
    на основе 10 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 3 500 ₽ вместо 3 572
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  • Digital-маркетинг. Главная книга интернет-маркетолога. Гавриков А. В, Давыдов В. В, Федоров М. В.
    –2 %
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    Digital-маркетинг. Главная книга интернет-маркетолога. Гавриков А. В, Давыдов В. В, Федоров М. В.

    Рейтинг товара: 4.6 из 5
    на основе 35 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 781 ₽ вместо 797
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  • Жесткий директ-маркетинг: Заставьте покупателя достать бумажник
    –49 %
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    Жесткий директ-маркетинг: Заставьте покупателя достать бумажник

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 475 ₽ вместо 490
    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  • Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли
    –1 %
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    Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли

    Рейтинг товара: 5 из 5
    на основе 11 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 800 ₽ вместо 808
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  • Харизма: Как влиять, убеждать и вдохновлять + Покет-серия
    ВАМ–37 %
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    Харизма: Как влиять, убеждать и вдохновлять + Покет-серия

    Рейтинг товара: 4.9 из 5
    на основе 99 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 330 ₽ вместо 340
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  • Метод волка с Уолл-стрит: Откровения лучшего продавца в мире
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    Метод волка с Уолл-стрит: Откровения лучшего продавца в мире

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  • Как разговаривать с кем угодно, когда угодно и где угодно
    –34 %
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    Как разговаривать с кем угодно, когда угодно и где угодно

    Рейтинг товара: 4.7 из 5
    на основе 158 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 341 ₽ вместо 352
    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  • Как продать что угодно кому угодно
    ВАМ–45 %
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    Как продать что угодно кому угодно

    Рейтинг товара: 4.9 из 5
    на основе 38 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 348 ₽ вместо 352
    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  • Основы маркетинга: краткий курс + Основы маркетинга: 5-е европ. Изд: комплект из 2 книг. Армстронг Г, Вонг В, Котлер Ф. Диалектика
    –2 %
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    Основы маркетинга: краткий курс + Основы маркетинга: 5-е европ. Изд: комплект из 2 книг. Армстронг Г, Вонг В, Котлер Ф. Диалектика

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 5 609 ₽ вместо 5 723
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  • Бизнес-модели. 55 лучших шаблонов
    ВАМ–49 %
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    Бизнес-модели. 55 лучших шаблонов

    Рейтинг товара: 4.6 из 5
    на основе 5 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 761 ₽ вместо 785
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    Джордан Белфорт. Метод волка с Уолл-стрит: Откровения лучшего продавца в мире

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  • Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 4.0. Разворот от традиционного к цифровому: технологии продвижения в интернете
    –28 %
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    Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 4.0. Разворот от традиционного к цифровому: технологии продвижения в интернете

    Рейтинг товара: 4.2 из 5
    на основе 5 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 920 ₽ вместо 929
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Маркетинг 4.0. 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  • Ричард Брэнсон "К черту все! Берись и делай! Полная версия"
    –27 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-5o1l4150udx/toggleWishlist":{"skuId":"12311172","productId":1781795493,"offerId":"vkYwrGKrwKzjN13iLtgiaA","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQqZ24nuHo/+BJEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhUIpZXQ0QYQhLXvBRi62KIFIP7Q6wg=","sign":"7wOUJFnJ2zBT267r15OwbnI6w5Gns8N4NaEMvqEowDA="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-5o1l4150udx/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Ричард Брэнсон "К черту все! Берись и делай! Полная версия"

    Рейтинг товара: 5 из 5
    на основе 7 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 804 ₽ вместо 820
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  • Деньги делают деньги: От зарплаты до финансовой свободы
    ВАМ–46 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-62skbtx0usx/toggleWishlist":{"skuId":"666289195","productId":1781862641,"offerId":"TqiUyQ0142p6QbzjTnpMfQ","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQqZ24nuHo/+BJEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYI8aHU0QYQq4jbvQIY/5roBiD+0OsI","sign":"42CQGAw5RSiiwZapIZEWipcU4KAzwFaqVuJ2QGF57e4="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-62skbtx0usx/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Деньги делают деньги: От зарплаты до финансовой свободы

    Рейтинг товара: 4.7 из 5
    на основе 41 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 607 ₽ вместо 626
    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  • Маркетинг менеджмент. 15-е изд.
    –49 %
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    Маркетинг менеджмент. 15-е изд.

    Рейтинг товара: 4.5 из 5
    на основе 11 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 3 279 ₽ вместо 3 312
    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    Гребенюк М. С. Гениальные скрипты продаж. Как завоевать лояльность клиентов. 10 шагов к удвоению продаж.

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С. Гениальные скрипты продаж. Как завоевать лояльность клиентов. 10 шагов к удвоению 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  • Запуск! Быстрый старт для вашего бизнеса. Обновленное и расширенное издание
    –2 %
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    Запуск! Быстрый старт для вашего бизнеса. Обновленное и расширенное издание

    Рейтинг товара: 4.9 из 5
    на основе 37 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 4 378 ₽ вместо 4 468
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  • ПРОдвижение в Телеграме, ВКонтакте и не только. 27 инструментов для роста продаж Мишурко А. А.
    ВАМ–42 %
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    ПРОдвижение в Телеграме, ВКонтакте и не только. 27 инструментов для роста продаж Мишурко А. А.

    Рейтинг товара: 4.8 из 5
    на основе 12 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 463 ₽ вместо 473
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  • Рикардо Илли. Эстетика как код бренда. Привлекайте клиентов совершенным бизнес-продуктом
    –32 %
    ПРОМОКОД –15 %
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    Рикардо Илли. Эстетика как код бренда. Привлекайте клиентов совершенным бизнес-продуктом

    Рейтинг товара: 5 из 5
    на основе 4 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 611 ₽ вместо 617
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Эстетика как код бренда. Привлекайте клиентов совершенным 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Котлер Ф. "Маркетинг от А до Я"
Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
4.7
(56)
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Цена с картой Яндекс Пэй:535 ₽

Скидка: 42%
–42 %
Вместо: 552 ₽920 ₽
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4.7
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У продавца:56 оценок·11 отзывов
У всех продавцов:83 оценки·14 отзывов
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user avatar
3 месяца назад • k1rey • Куплен на Маркете
Достоинства: Материал хорошо изложен, с самого введения интересно читать если вас жизнь связала с маркетингом, управлением или продажами
Недостатки: нет
Комментарий: книга как пособие, 80 кейсов по 1-4стр, на каждую отдельную тему, важную в маркетинге для успешного её результата
user avatar
6 месяцев назад • 🦊 🦊 🦊 🦊 Алиса • Куплен на Маркете
Достоинства: Интересная книга Масса полезной информации Читается легко Все реально и понятно. К покупке рекомендую!
Недостатки: нет
Комментарий: Отличная книга. Информативная и актуальная ,для тех кто хочет освоить азы маркетинга.
user avatar
5 месяцев назад • Людмила Т. • Куплен на Маркете
Достоинства: Учебное пособие по маркетингу, где собраны основные классические определения, написанные профессиональным маркетологом. Качество хорошее.
Недостатки: Мягкий переплет, но это снижает цену книги.
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 583 ₽ вместо 1 053
  • Запуск! Быстрый старт для вашего бизнеса. Обновленное и расширенное издание
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    Запуск! Быстрый старт для вашего бизнеса. Обновленное и расширенное издание

    Цена 4 378 ₽ вместо 4 468
  • Рисуем за 30 секунд любых животных Дмитриева В. Г.
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    Рисуем за 30 секунд любых животных Дмитриева В. Г.

    Цена 167 ₽ вместо 241
  • Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап
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    Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

    Цена 534 ₽ вместо 1 120
  • Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения
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    Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения

    Цена 1 071 ₽ вместо 1 392
  • Рикардо Илли Эстетика как код бренда. Привлекайте клиентов совершенным бизнес-продуктом (тв.)
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    Рикардо Илли Эстетика как код бренда. Привлекайте клиентов совершенным бизнес-продуктом (тв.)

    Цена 545 ₽ вместо 1 666
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    Реклама
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  • Французские дети не плюются едой. Секреты воспитания из Парижа. Друкерман П. Синдбад
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    Французские дети не плюются едой. Секреты воспитания из Парижа. Друкерман П. Синдбад

    Цена 667 ₽ вместо 886
  • Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли
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    Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли

    Цена 800 ₽ вместо 808
  • Роулинг Дж.К. "Книга Гарри Поттер и философский камень (с цветными иллюстрациями). Роулинг Дж.К."
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    Роулинг Дж.К. "Книга Гарри Поттер и философский камень (с цветными иллюстрациями). Роулинг Дж.К."

    Цена 1 562 ₽ вместо 1 578
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    Хватит быть славным парнем! Как добиться желаемого в любви, работе и жизни

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  • Гребенюк М. С. Гениальные скрипты продаж. Как завоевать лояльность клиентов. 10 шагов к удвоению продаж.
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    Гребенюк М. С. Гениальные скрипты продаж. Как завоевать лояльность клиентов. 10 шагов к удвоению продаж.

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  • Сказки русские народные буква-ленд, набор из 10 книг по 12 стр, для детей и малышей
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    Сказки русские народные буква-ленд, набор из 10 книг по 12 стр, для детей и малышей

    Цена 204 ₽ вместо 372
  • Метафорические ассоциативные карты МАК «Любовь к себе», 50 карт, 16+
    {"widgets":{"@marketfront/SnippetConstructor/Gallery":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_21#1:1908887381_15/content/content/gallery":{"title":"Метафорические ассоциативные карты МАК «Любовь к себе», 50 карт, 16+","images":[{"src":"https://avatars.mds.yandex.net/get-mpic/11764182/2a0000018b1a21e483be8010fa9d65204fc1/orig","srcSet":"https://avatars.mds.yandex.net/get-mpic/11764182/2a0000018b1a21e483be8010fa9d65204fc1/120x160 120w, https://avatars.mds.yandex.net/get-mpic/11764182/2a0000018b1a21e483be8010fa9d65204fc1/180x240 180w, https://avatars.mds.yandex.net/get-mpic/11764182/2a0000018b1a21e483be8010fa9d65204fc1/240x320 240w, https://avatars.mds.yandex.net/get-mpic/11764182/2a0000018b1a21e483be8010fa9d65204fc1/300x400 300w, https://avatars.mds.yandex.net/get-mpic/11764182/2a0000018b1a21e483be8010fa9d65204fc1/600x800 600w","sizes":"(max-width: 1456px) 15vw, 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    Метафорические ассоциативные карты МАК «Любовь к себе», 50 карт, 16+

    Цена 216 ₽ вместо 351
  • Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?
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    Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

    Цена 361 ₽ вместо 653
  • Жесткий SMM: Выжать из соцсетей максимум
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    Жесткий SMM: Выжать из соцсетей максимум

    Цена 530 ₽ вместо 863
  • Вредные советы
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    Вредные советы

    Цена 298 ₽ вместо 301
  • Digital-маркетинг. Главная книга интернет-маркетолога. Гавриков А. В, Давыдов В. В, Федоров М. В.
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    Digital-маркетинг. Главная книга интернет-маркетолога. Гавриков А. В, Давыдов В. В, Федоров М. В.

    Цена 781 ₽ вместо 797
  • Ричард Брэнсон "К черту все! Берись и делай! Полная версия"
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    Ричард Брэнсон "К черту все! Берись и делай! Полная версия"

    Цена 804 ₽ вместо 1 100
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    Реклама
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  • Джордан Белфорт. Метод волка с Уолл-стрит: Откровения лучшего продавца в мире
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