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Описание

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Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

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Описание

О чем

80 ключевых концепций эффективного маркетинга, их содержание и значение для современного бизнеса. Автор собрал и переосмыслил основные принципы и лучшие методы эффективного и инновационного маркетинга.

Цитата

«Трудно ли научиться маркетингу? Хорошая новость: его можно изучить за один день. Плохая новость: его можно изучать всю жизнь».
Книга написана гуру маркетинга и стала настольной для миллионов специалистов во всем мире.
Она дает наилучшее представление как о классических инструментах маркетинга, которые прошли испытание временем, так и об инновационных разработках, которые стали использоваться только в последние годы.
В ней в легко усваиваемой форме представлены свежие идеи, оценки и конкретные практические рекомендации, которые побуждают к действию.
Читать далее
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Коротко о товаре

Артикул Маркета
4229464478
Издательство
ISBN
978-5-9614-2764-6
Серия
Альпина. Бизнес
Автор
Котлер Ф.
Все характеристики
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Цена с картой Яндекс Пэй:535 ₽

Скидка: 42%
–42 %
Вместо: 552 ₽920 ₽
  • Завтра, курьер Маркета • 99 ₽
  • Завтра, в пункт выдачи • 0 ₽
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  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
    –2 %
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    С картой  Пэй
    Цена с картой Яндекс Пэй 2 022 ₽ вместо 2 064
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  • Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения
    –23 %
    ПРОМОКОД –15 %
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    Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения

    Рейтинг товара: 5 из 5
    на основе 4 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 071 ₽ вместо 1 082
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  • Основы маркетинга
    –2 %
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    Основы маркетинга

    Рейтинг товара: 5 из 5
    на основе 6 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 3 709 ₽ вместо 3 785
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  • Глазунов Я. "Анти-Титаник. Как выигрывать там, где тонут другие. Руководство для CEO"
    –14 %
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    Глазунов Я. "Анти-Титаник. Как выигрывать там, где тонут другие. Руководство для CEO"

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 361 ₽ вместо 365
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  • Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап
    –53 %
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    Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

    Рейтинг товара: 4.9 из 5
    на основе 35 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 528 ₽ вместо 544
    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    Digital-маркетинг. Главная книга интернет-маркетолога. Гавриков А. В, Давыдов В. В, Федоров М. В.

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  • Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?
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    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-q9dsdn0cdn/toggleWishlist":{"skuId":"666247626","productId":1787881851,"offerId":"ANi4AYc8Ck60inj6TRT2eQ","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQ5I/ruda1iu1rEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYI+9LD1AYQysPYvQIYtqrWCCD+0OsI","sign":"FFyRAJHT67BLEFotUVA4Ieak/A4WHDehGwFneqGzmtk="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-q9dsdn0cdn/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

    Рейтинг товара: 4.9 из 5
    на основе 63 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 361 ₽ вместо 372
    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  • Больше, чем бизнес: как преодолеть ограничения и построить великую компанию
    –2 %
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    Больше, чем бизнес: как преодолеть ограничения и построить великую компанию

    Рейтинг товара: 4 из 5
    на основе 4 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 2 022 ₽ вместо 2 064
    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  • Жесткий SMM: Выжать из соцсетей максимум
    –39 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-z38qg2xff7m/toggleWishlist":{"skuId":"617313098","productId":1781855717,"offerId":"1PbUlRrCL40u3ta2peSk6g","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQ5I/ruda1iu1rEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYI5evT0QYQyuatpgIY/5roBiD+0OsI","sign":"vPtuBH60OPgQ1m4eHCZFHxMtSNEKTodx29bBGahlYIs="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-z38qg2xff7m/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Жесткий SMM: Выжать из соцсетей максимум

    Рейтинг товара: 4.7 из 5
    на основе 6 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 525 ₽ вместо 541
    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  • Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли
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    Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли

    Рейтинг товара: 5 из 5
    на основе 11 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 800 ₽ вместо 808
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  • Метод волка с Уолл-стрит: Откровения лучшего продавца в мире
    –2 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-d55ck8ccako/toggleWishlist":{"skuId":"617323301","productId":1781858307,"offerId":"n-24vzg7qteOfypMCbUtMA","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQ5I/ruda1iu1rEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYIg4DU0QYQpbaupgIY/5roBiD+0OsI","sign":"ugGKbvIjoaCt+U8EeUfEKytv08zQ1WrUGBKadFus1bw="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-d55ck8ccako/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Метод волка с Уолл-стрит: Откровения лучшего продавца в мире

    Рейтинг товара: 4.9 из 5
    на основе 29 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 2 858 ₽ вместо 2 916
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  • Жесткий директ-маркетинг: Заставьте покупателя достать бумажник
    –48 %
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    Жесткий директ-маркетинг: Заставьте покупателя достать бумажник

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 480 ₽ вместо 495
    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  • Как продать что угодно кому угодно
    ВАМ–45 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-nsa2m30zpm/toggleWishlist":{"skuId":"666296175","productId":1781327720,"offerId":"6CtdZY-ifLuV4nFBzip0QQ","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQ5I/ruda1iu1rEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYI6M6z0QYQ777bvQIYxv+oBSD+0OsI","sign":"5PoT73EdR1uA9D/VIdnyO7BUyKl09jdvLvXsJDQVkho="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-nsa2m30zpm/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Как продать что угодно кому угодно

    Рейтинг товара: 4.9 из 5
    на основе 40 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 348 ₽ вместо 352
    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  • Основы маркетинга: краткий курс + Основы маркетинга: 5-е европ. Изд: комплект из 2 книг. Армстронг Г, Вонг В, Котлер Ф. Диалектика
    –2 %
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    Основы маркетинга: краткий курс + Основы маркетинга: 5-е европ. Изд: комплект из 2 книг. Армстронг Г, Вонг В, Котлер Ф. Диалектика

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 5 609 ₽ вместо 5 723
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  • Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 4.0. Разворот от традиционного к цифровому: технологии продвижения в интернете
    –28 %
    ПРОМОКОД –15 %
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    Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 4.0. Разворот от традиционного к цифровому: технологии продвижения в интернете

    Рейтинг товара: 4.2 из 5
    на основе 5 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 920 ₽ вместо 929
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  • Харизма: Как влиять, убеждать и вдохновлять + Покет-серия
    ВАМ–37 %
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    Харизма: Как влиять, убеждать и вдохновлять + Покет-серия

    Рейтинг товара: 4.9 из 5
    на основе 99 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 330 ₽ вместо 340
    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  • Как разговаривать с кем угодно, когда угодно и где угодно
    –34 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-bq544bspuo/toggleWishlist":{"skuId":"615021280","productId":1787879400,"offerId":"TZW0hBy9DTUUb08J4Ym33A","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQ5I/ruda1iu1rEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYI6L/D1AYQ4PWhpQIY/5roBiD+0OsI","sign":"kQoPbcjDV92dlNDxIQuUOCDRgzQ5QKHq4mJGGJ/LO90="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-bq544bspuo/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Как разговаривать с кем угодно, когда угодно и где угодно

    Рейтинг товара: 4.7 из 5
    на основе 158 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 341 ₽ вместо 352
    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  • Ричард Брэнсон "К черту все! Берись и делай! Полная версия"
    –27 %
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    Ричард Брэнсон "К черту все! Берись и делай! Полная версия"

    Рейтинг товара: 5 из 5
    на основе 7 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 804 ₽ вместо 820
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  • Гребенюк М. С. Гениальные скрипты продаж. Как завоевать лояльность клиентов. 10 шагов к удвоению продаж.
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    Гребенюк М. С. Гениальные скрипты продаж. Как завоевать лояльность клиентов. 10 шагов к удвоению продаж.

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  • Жесткий менеджмент: Заставьте людей работать на результат (новое издание) (мягкая обложка) / Саморазвитие / Продажи / Бизнес книги
    ВАМ–45 %
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    Жесткий менеджмент: Заставьте людей работать на результат (новое издание) (мягкая обложка) / Саморазвитие / Продажи / Бизнес книги

    Рейтинг товара: 4.9 из 5
    на основе 41 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 507 ₽ вместо 522
    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  • Метод волка с Уолл-стрит. Откровения лучшего продавца в мире
    –43 %
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    Метод волка с Уолл-стрит. Откровения лучшего продавца в мире

    Рейтинг товара: 4.9 из 5
    на основе 25 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 753 ₽ вместо 777
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  • Запуск! Быстрый старт для вашего бизнеса. Обновленное и расширенное издание
    –44 %
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    Запуск! Быстрый старт для вашего бизнеса. Обновленное и расширенное издание

    Рейтинг товара: 4.9 из 5
    на основе 24 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 113 ₽ вместо 1 124
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  • Найти умного. Как проверить логическое мышление и творческие способности кандидата (покет)
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    Найти умного. Как проверить логическое мышление и творческие способности кандидата (покет)

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    Цена с картой Яндекс Пэй 413 ₽ вместо 426
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  • Бизнес-модели. 55 лучших шаблонов
    ВАМ–49 %
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    Бизнес-модели. 55 лучших шаблонов

    Рейтинг товара: 4.6 из 5
    на основе 5 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 761 ₽ вместо 785
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  • Рикардо Илли. Эстетика как код бренда. Привлекайте клиентов совершенным бизнес-продуктом
    –32 %
    ПРОМОКОД –15 %
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    Рикардо Илли. Эстетика как код бренда. Привлекайте клиентов совершенным бизнес-продуктом

    Рейтинг товара: 5 из 5
    на основе 4 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 611 ₽ вместо 617
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Эстетика как код бренда. 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Котлер Ф. "Маркетинг от А до Я"
Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
4.7
(56)
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Цена с картой Яндекс Пэй:535 ₽

Скидка: 42%
–42 %
Вместо: 552 ₽920 ₽
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4.7
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У продавца:56 оценок·11 отзывов
У всех продавцов:83 оценки·14 отзывов
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user avatar
3 месяца назад • k1rey • Куплен на Маркете
Достоинства: Материал хорошо изложен, с самого введения интересно читать если вас жизнь связала с маркетингом, управлением или продажами
Недостатки: нет
Комментарий: книга как пособие, 80 кейсов по 1-4стр, на каждую отдельную тему, важную в маркетинге для успешного её результата
user avatar
6 месяцев назад • 🦊 🦊 🦊 🦊 Алиса • Куплен на Маркете
Достоинства: Интересная книга Масса полезной информации Читается легко Все реально и понятно. К покупке рекомендую!
Недостатки: нет
Комментарий: Отличная книга. Информативная и актуальная ,для тех кто хочет освоить азы маркетинга.
user avatar
5 месяцев назад • Людмила Т. • Куплен на Маркете
Достоинства: Учебное пособие по маркетингу, где собраны основные классические определения, написанные профессиональным маркетологом. Качество хорошее.
Недостатки: Мягкий переплет, но это снижает цену книги.
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    Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения

    Цена 1 071 ₽ вместо 1 392
  • Жесткий SMM: Выжать из соцсетей максимум
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    Жесткий SMM: Выжать из соцсетей максимум

    Цена 525 ₽ вместо 863
  • Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?
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  • Рисуем за 30 секунд любых животных Дмитриева В. Г.
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    Рисуем за 30 секунд любых животных Дмитриева В. Г.

    Цена 167 ₽ вместо 241
  • Сказки русские народные буква-ленд, набор из 10 книг по 12 стр, для детей и малышей
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    Сказки русские народные буква-ленд, набор из 10 книг по 12 стр, для детей и малышей

    Цена 204 ₽ вместо 372
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    Реклама
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  • Digital-маркетинг. Главная книга интернет-маркетолога. Гавриков А. В, Давыдов В. В, Федоров М. В.
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    Digital-маркетинг. Главная книга интернет-маркетолога. Гавриков А. В, Давыдов В. В, Федоров М. В.

    Цена 781 ₽ вместо 797
  • Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап
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    Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

    Цена 528 ₽ вместо 1 120
  • Квест книга "Детективные дела Гарольда Флинта", 36 стр.
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    Квест книга "Детективные дела Гарольда Флинта", 36 стр.

    Цена 311 ₽ вместо 317
  • Руки света. Барбара Бреннан
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    Руки света. Барбара Бреннан

    Цена 2 465 ₽ вместо 5 925
  • Гэгэ Акутами. Магическая битва. Кн.4. Начало повиновения. Пагубный талант
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    Гэгэ Акутами. Магическая битва. Кн.4. Начало повиновения. Пагубный талант

    Цена 1 215 ₽ вместо 1 227
  • Основы маркетинга
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    Основы маркетинга

    Цена 3 709 ₽ вместо 3 785
  • Экер Харв Т. Думай как миллионер. 17 уроков состоятельности для тех, кто готов разбогатеть
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    Экер Харв Т. Думай как миллионер. 17 уроков состоятельности для тех, кто готов разбогатеть

    Цена 395 ₽ вместо 563
  • Alice`s Adventures in Wonderland. A2 Carroll L.
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    Alice`s Adventures in Wonderland. A2 Carroll L.

    Цена 302 ₽ вместо 435
  • Нотная тетрадь А4 на гребне, 20 вкладышей на 40 страниц, пластик фиолетовая, Brauberg, 404645
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    Нотная тетрадь А4 на гребне, 20 вкладышей на 40 страниц, пластик фиолетовая, Brauberg, 404645

    Цена 438 ₽ вместо 812
  • Манга Магическая битва. Книга 3. Командный бой. Чёрная вспышка
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    Манга Магическая битва. Книга 3. Командный бой. Чёрная вспышка

    Цена 453 ₽ вместо 1 179
  • Harry Potter Box Set: The Complete Collection (Children’s Paperback)
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    Harry Potter Box Set: The Complete Collection (Children’s Paperback)

    Цена 3 919 ₽ вместо 3 999
  • Карл Сьюэлл, Пол Браун. Клиенты на всю жизнь. NEON Pocketbooks
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    Карл Сьюэлл, Пол Браун. Клиенты на всю жизнь. NEON Pocketbooks

    Цена 485 ₽ вместо 725
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    Реклама
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  • Полин Браун. Эстетический интеллект. Как его развивать и использовать в бизнесе и жизни
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    Полин Браун. Эстетический интеллект. Как его развивать и использовать в бизнесе и жизни

    Цена 891 ₽ вместо 1 269
  • Летняя тетрадь. Идём во 2-ой класс. Тренажёр. Новый ФГОC
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    Летняя тетрадь. Идём во 2-ой класс. Тренажёр. Новый ФГОC

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