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Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

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Описание

О чем

80 ключевых концепций эффективного маркетинга, их содержание и значение для современного бизнеса. Автор собрал и переосмыслил основные принципы и лучшие методы эффективного и инновационного маркетинга.

Цитата

«Трудно ли научиться маркетингу? Хорошая новость: его можно изучить за один день. Плохая новость: его можно изучать всю жизнь».
Книга написана гуру маркетинга и стала настольной для миллионов специалистов во всем мире.
Она дает наилучшее представление как о классических инструментах маркетинга, которые прошли испытание временем, так и об инновационных разработках, которые стали использоваться только в последние годы.
В ней в легко усваиваемой форме представлены свежие идеи, оценки и конкретные практические рекомендации, которые побуждают к действию.
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Коротко о товаре

Артикул Маркета
4229464478
Издательство
ISBN
978-5-9614-2764-6
Серия
Альпина. Бизнес
Автор
Котлер Ф.
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Альпина Паблишер
Альпина Паблишер

Где купить

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Цена с картой Яндекс Пэй:540 ₽

Скидка: 41%
–41 %
Вместо: 552 ₽920 ₽
  • Завтра, курьер Маркета • 99 ₽
  • Завтра, в пункт выдачи • 0 ₽
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Цена с картой Яндекс Пэй:914 ₽

Скидка: 20%
–20 %
Вместо: 932 ₽
  • 3 июня, курьер Маркета • 99 ₽
  • 3 июня, в пункт выдачи • 0 ₽
"Когорта"
Рейтинг 5 из 5
550отзывов

Цена с картой Яндекс Пэй:817 ₽

Скидка: 2%
–2 %
Вместо: 833 ₽
  • 31 мая, курьер Маркета • 99 ₽
  • 31 мая, в пункт выдачи • 0 ₽
COMBOOK
Рейтинг 4.9 из 5
3Котзывов
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Котлер Ф. "Маркетинг от А до Я"
Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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user avatar
13 марта • k1rey
Достоинства: Материал хорошо изложен, с самого введения интересно читать если вас жизнь связала с маркетингом, управлением или продажамиНедостатки: нетКомментарий: книга как пособие, 80 кейсов по 1-4стр, на каждую отдельную тему, важную в маркетинге для успешного её результата
user avatar
25 января • Имя скрыто
Достоинства: Хорошее состояние книгиНедостатки: НетКомментарий: Хорошая книга
user avatar
25 декабря 2023 • Людмила Т.
Достоинства: Учебное пособие по маркетингу, где собраны основные классические определения, написанные профессиональным маркетологом. Качество х...Недостатки: Мягкий переплет, но это снижает цену книги.
user avatar
4 декабря 2023 • Елена
Достоинства: хорошая книгаНедостатки: нетКомментарий: пришла в идеальном состоянии
user avatar
30 ноября 2023 • Игорь Колганов
Достоинства: Шикарная книга, все написано кратко и ясно
user avatar
30 ноября 2023 • 🦊 🦊 🦊 🦊 Алиса
Достоинства: Интересная книга Масса полезной информации Читается легко Все реально и понятно. К покупке рекомендую!Недостатки: нетКомментарий: Отличная книга. Информативная и актуальная ,для тех кто хочет освоить азы маркетинга.
user avatar
15 июля 2022 • Римма Х.
Достоинства: Уже применена на практике Много полезных советов Книга легкая для восприятия, даже без опыта продаж интуитивно все понятноНедостатки: Из-за мягкого переплёта быстро протираются уголки
user avatar
19 мая 2022 • Юрий Атрошенко
Достоинства: ВсеНедостатки: Все понравилосьКомментарий: Позитивные
user avatar
30 ноября 2023 • Имя скрыто
Достоинства: Мягкая обложка, удобно носить с собой. По содержанию: подойдет для знакомства с основной терминологией маркетологов.Комментарий: Перевод на русский хороший, но при достаточном знании английского полезнее и логичнее будет прочитать эту книгу в оригинале.
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    Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."

    Цена 699 ₽ вместо 706
  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 589 ₽ вместо 1 053
  • Атлант расправил плечи. В 3 книгах. Альпина Паблишер
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    Атлант расправил плечи. В 3 книгах. Альпина Паблишер

    Цена 974 ₽ вместо 1 853
  • Роулинг Дж.К. "Книга Гарри Поттер и философский камень (с цветными иллюстрациями). Роулинг Дж.К."
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    Роулинг Дж.К. "Книга Гарри Поттер и философский камень (с цветными иллюстрациями). Роулинг Дж.К."

    Цена 1 803 ₽ вместо 1 821
  • Комбинированные летние задания за курс 3 класса. 50 занятий по русскому языку и математике. ФГОС
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    Комбинированные летние задания за курс 3 класса. 50 занятий по русскому языку и математике. ФГОС

    Цена 357 ₽ вместо 361
  • Журнал За рулем №05,2024. Май
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    Журнал За рулем №05,2024. Май

    Цена 172 ₽ вместо 195
  • Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения
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    Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения

    Цена 682 ₽ вместо 1 500
  • Реклама
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  • Русские налоговые сказки Книга Панюшкин
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    Русские налоговые сказки Книга Панюшкин

    Цена 712 ₽ вместо 1 038
  • Гадальные карты Просто Таро Ответ сразу для начинающих
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    Гадальные карты Просто Таро Ответ сразу для начинающих

    Цена 519 ₽ вместо 759
  • Роулинг Дж.К. "Книга Гарри Поттер и философский камень. Роулинг Дж.К."
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    Роулинг Дж.К. "Книга Гарри Поттер и философский камень. Роулинг Дж.К."

    Цена 717 ₽ вместо 724
  • 22 июня. Анатомия катастрофы [Цифровая книга]
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    22 июня. Анатомия катастрофы [Цифровая книга]

    Цена 276 ₽ вместо 279
  • Котлер Ф. Маркетинг 5.0. Технологии следующего поколения (тв.)
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    Котлер Ф. Маркетинг 5.0. Технологии следующего поколения (тв.)

    Цена 929 ₽ вместо 1 555
  • Основы маркетинга
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    Основы маркетинга

    Цена 3 403 ₽ вместо 3 473
  • Тревожные люди. Фредрик Бакман
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    Тревожные люди. Фредрик Бакман

    Цена 574 ₽ вместо 1 170
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    Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.

    Цена 740 ₽ вместо 1 080
  • Манга Человек-бензопила. Кн. 10. Закуска
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    Манга Человек-бензопила. Кн. 10. Закуска

    Цена 762 ₽ вместо 886
  • 1984 (новый перевод)
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    1984 (новый перевод)

    Цена 315 ₽ вместо 453
  • Источник / Художественная литература
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    Источник / Художественная литература

    Цена 687 ₽ вместо 1 320
  • Книга 1984
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    Книга 1984

    Цена 177 ₽ вместо 179
  • Реклама
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  • Книги Гарри Поттер Росмэн. Комплект 7 книг в черном сундуке + 5 подарков (Роулинг Д. К.)
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    Книги Гарри Поттер Росмэн. Комплект 7 книг в черном сундуке + 5 подарков (Роулинг Д. К.)

    Цена 8 108 ₽ вместо 14 990
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

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