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Описание

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Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

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Описание

О чем

80 ключевых концепций эффективного маркетинга, их содержание и значение для современного бизнеса. Автор собрал и переосмыслил основные принципы и лучшие методы эффективного и инновационного маркетинга.

Цитата

«Трудно ли научиться маркетингу? Хорошая новость: его можно изучить за один день. Плохая новость: его можно изучать всю жизнь».
Книга написана гуру маркетинга и стала настольной для миллионов специалистов во всем мире.
Она дает наилучшее представление как о классических инструментах маркетинга, которые прошли испытание временем, так и об инновационных разработках, которые стали использоваться только в последние годы.
В ней в легко усваиваемой форме представлены свежие идеи, оценки и конкретные практические рекомендации, которые побуждают к действию.
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Коротко о товаре

Артикул Маркета
4229464478
Издательство
ISBN
978-5-9614-2764-6
Серия
Альпина. Бизнес
Автор
Котлер Ф.
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Альпина Паблишер
Альпина Паблишер

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Цена с картой Яндекс Пэй:529 ₽

Скидка: 43%
–43 %
Вместо: 552 ₽920 ₽
  • Завтра, курьер Маркета • 99 ₽
  • Завтра, в пункт выдачи • 0 ₽
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  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
    –1 %
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    С картой  Пэй
    Цена с картой Яндекс Пэй 2 043 ₽ вместо 2 064
    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  • Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения
    –23 %
    ПРОМОКОД –15 %
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    Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения

    Рейтинг товара: 5 из 5
    на основе 4 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 071 ₽ вместо 1 082
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Технологии следующего 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  • Основы маркетинга. 5-е европейское изд
    –2 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-ufh3o9wr0x/toggleWishlist":{"skuId":"560203221","productId":1781847816,"offerId":"08igHHTqm73_Q0UYc8o-hA","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQlPfhvoKs0p0UEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYIiK7T0QYQ1YuQiwIYtv2ACCD+0OsI","sign":"nN4Xdjfh0q2SeujbRke7OEGUbwp8ThWAs7CmpqZvecg="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-ufh3o9wr0x/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Основы маркетинга. 5-е европейское изд

    Рейтинг товара: 5 из 5
    на основе 10 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 3 500 ₽ вместо 3 572
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  • Глазунов Я. "Анти-Титаник. Как выигрывать там, где тонут другие. Руководство для CEO"
    –31 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-9ipcbgh51w/toggleWishlist":{"skuId":"101863705765","productId":1782241892,"offerId":"5xCJaqawO1HyStKYjVc_HQ","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQlPfhvoKs0p0UEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhcI5LTr0QYQpZmzvPsCGP+a6AYg/tDrCA==","sign":"HBDqGM3BnFGDZx4TqiCobW/ogqKUWfC7Qol1+mDnkSQ="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-9ipcbgh51w/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Глазунов Я. "Анти-Титаник. Как выигрывать там, где тонут другие. Руководство для CEO"

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 291 ₽ вместо 294
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  • Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап
    ВАМ–53 %
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    Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

    Рейтинг товара: 4.9 из 5
    на основе 34 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 529 ₽ вместо 550
    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  • Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.
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    Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.

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  • Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?
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    Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

    Рейтинг товара: 4.9 из 5
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    Цена с картой Яндекс Пэй 357 ₽ вместо 372
    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  • Жесткий SMM: Выжать из соцсетей максимум
    –39 %
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    Жесткий SMM: Выжать из соцсетей максимум

    Рейтинг товара: 4.7 из 5
    на основе 6 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 529 ₽ вместо 552
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  • Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли
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    Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли

    Рейтинг товара: 5 из 5
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    С картой  Пэй
    Цена с картой Яндекс Пэй 941 ₽ вместо 950
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С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению 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  • Метод волка с Уолл-стрит: Откровения лучшего продавца в мире
    –1 %
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    Метод волка с Уолл-стрит: Откровения лучшего продавца в мире

    Рейтинг товара: 4.9 из 5
    на основе 29 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 2 887 ₽ вместо 2 916
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Котлер Ф. "Маркетинг от А до Я"
Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
4.7
(56)
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Вместо: 552 ₽920 ₽
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4.7
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У продавца:56 оценок·11 отзывов
У всех продавцов:83 оценки·14 отзывов
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user avatar
3 месяца назад • k1rey • Куплен на Маркете
Достоинства: Материал хорошо изложен, с самого введения интересно читать если вас жизнь связала с маркетингом, управлением или продажами
Недостатки: нет
Комментарий: книга как пособие, 80 кейсов по 1-4стр, на каждую отдельную тему, важную в маркетинге для успешного её результата
user avatar
6 месяцев назад • 🦊 🦊 🦊 🦊 Алиса • Куплен на Маркете
Достоинства: Интересная книга Масса полезной информации Читается легко Все реально и понятно. К покупке рекомендую!
Недостатки: нет
Комментарий: Отличная книга. Информативная и актуальная ,для тех кто хочет освоить азы маркетинга.
user avatar
5 месяцев назад • Людмила Т. • Куплен на Маркете
Достоинства: Учебное пособие по маркетингу, где собраны основные классические определения, написанные профессиональным маркетологом. Качество хорошее.
Недостатки: Мягкий переплет, но это снижает цену книги.
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 607 ₽ вместо 1 053
  • Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения
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    Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения

    Цена 1 071 ₽ вместо 1 392
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    Журнал За рулем №06,2024. Июнь

    Цена 172 ₽ вместо 195
  • Комбинированные летние задания за курс 1 класса. 50 занятий по русскому языку и математике. ФГОС
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    Комбинированные летние задания за курс 1 класса. 50 занятий по русскому языку и математике. ФГОС

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    Основы маркетинга. 5-е европейское изд

    Цена 3 500 ₽ вместо 3 572
  • Книга-квест "Детективные дела Гарольда Флинта", 36 стр.
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    Летняя тетрадь. Идём во 2-ой класс. Тренажёр. Новый ФГОC

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  • Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.
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    Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.

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    Реклама
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  • Coraline Gaiman N.
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    Coraline Gaiman N.

    Цена 464 ₽ вместо 670
  • Комбинированные летние задания за курс 3 класса. 50 занятий по русскому языку и математике. ФГОС
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    Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

    Цена 357 ₽ вместо 653
  • Жесткий SMM: Выжать из соцсетей максимум
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    Жесткий SMM: Выжать из соцсетей максимум

    Цена 529 ₽ вместо 863
  • Зощенко М. Рассказы для детей. Чтение - лучшее учение
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    Зощенко М. Рассказы для детей. Чтение - лучшее учение

    Цена 346 ₽ вместо 349
  • Глазунов Я. "Анти-Титаник. Как выигрывать там, где тонут другие. Руководство для CEO"
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    Глазунов Я. "Анти-Титаник. Как выигрывать там, где тонут другие. Руководство для CEO"

    Цена 291 ₽ вместо 419
  • Манга Человек-бензопила. Кн. 10. Закуска
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    Манга Человек-бензопила. Кн. 10. Закуска

    Цена 752 ₽ вместо 850
  • Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли
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    Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли

    Цена 941 ₽ вместо 1 102
  • Метод волка с Уолл-стрит: Откровения лучшего продавца в мире
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    Метод волка с Уолл-стрит: Откровения лучшего продавца в мире

    Цена 2 887 ₽ вместо 2 916
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    Реклама
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  • Роулинг Дж. К. "Гарри Поттер и философский камень. Иллюстрированное издание"
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    Роулинг Дж. К. "Гарри Поттер и философский камень. Иллюстрированное издание"

    Цена 2 276 ₽ вместо 2 500
  • 1984 (новый перевод)
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    1984 (новый перевод)

    Цена 241 ₽ вместо 425
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