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Описание

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Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

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4.7

(54)

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Описание

О чем

80 ключевых концепций эффективного маркетинга, их содержание и значение для современного бизнеса. Автор собрал и переосмыслил основные принципы и лучшие методы эффективного и инновационного маркетинга.

Цитата

«Трудно ли научиться маркетингу? Хорошая новость: его можно изучить за один день. Плохая новость: его можно изучать всю жизнь».
Книга написана гуру маркетинга и стала настольной для миллионов специалистов во всем мире.
Она дает наилучшее представление как о классических инструментах маркетинга, которые прошли испытание временем, так и об инновационных разработках, которые стали использоваться только в последние годы.
В ней в легко усваиваемой форме представлены свежие идеи, оценки и конкретные практические рекомендации, которые побуждают к действию.

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Коротко о товаре

Артикул Маркета

4229464478

Издательство

Альпина Паблишер

ISBN

978-5-9614-2764-6

Серия

Альпина. Бизнес

Автор

Котлер Ф.

Все характеристики

Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.

Все товары Альпина Паблишер

Где купить

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Цена с картой Яндекс Пэй:540 ₽

Скидка: 41%

–41 %

Вместо: 552 ₽~~920~~ ₽

Завтра, курьер Маркета • 99 ₽
Завтра, в пункт выдачи • 0 ₽

Альпина книги

Рейтинг 5 из 5

7Котзывов

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Цена с картой Яндекс Пэй:979 ₽

Скидка: 2%

–2 %

Вместо: 999 ₽

4 июня, курьер Маркета • 99 ₽
4 июня, в пункт выдачи • 0 ₽

COMBOOK

Рейтинг 4.9 из 5

3Котзывов

Цена с картой Яндекс Пэй:914 ₽

Скидка: 20%

–20 %

Вместо: 932 ₽

5 июня, курьер Маркета • 99 ₽
5 июня, в пункт выдачи • 0 ₽

"Когорта"

Рейтинг 4.9 из 5

551отзыв

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Достоинства: Материал хорошо изложен, с самого введения интересно читать если вас жизнь связала с маркетингом, управлением или продажами
Недостатки: нет
Комментарий: книга как пособие, 80 кейсов по 1-4стр, на каждую отдельную тему, важную в маркетинге для успешного её результата

4 месяца назад • Имя скрыто • Куплен на Маркете

Достоинства: Хорошее состояние книги
Недостатки: Нет
Комментарий: Хорошая книга

5 месяцев назад • Людмила Т. • Куплен на Маркете

Достоинства: Учебное пособие по маркетингу, где собраны основные классические определения, написанные профессиональным маркетологом. Качество хорошее.
Недостатки: Мягкий переплет, но это снижает цену книги.

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Рекомендуем

Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

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Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

Цена 620 ₽ вместо 1 053

Атлант расправил плечи. В 3 книгах. Альпина Паблишер

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Атлант расправил плечи. В 3 книгах. Альпина Паблишер

Цена 965 ₽ вместо 1 853

Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения

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Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения

Цена 1 188 ₽ вместо 1 392

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Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.

Цена 740 ₽ вместо 1 080

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Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

Цена 2 043 ₽ вместо 2 064

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Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

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Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

Цена 384 ₽ вместо 653

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Журнал За рулем №05,2024. Май

Цена 172 ₽ вместо 195

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Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

Цена 549 ₽ вместо 1 120

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Роулинг Дж.К. "Книга Гарри Поттер и философский камень (с цветными иллюстрациями). Роулинг Дж.К."

Цена 1 263 ₽ вместо 1 409

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Источник / Художественная литература

Цена 687 ₽ вместо 1 320

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Глазунов Я. "Анти-Титаник. Как выигрывать там, где тонут другие. Руководство для CEO"

Цена 376 ₽ вместо 419

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"Тайная опора: привязанность в жизни ребенка"Петрановская Л. В.

Цена 466 ₽ вместо 680

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Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли

Цена 778 ₽ вместо 1 102

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Жесткий SMM: Выжать из соцсетей максимум

Цена 540 ₽ вместо 863

Метод волка с Уолл-стрит: Откровения лучшего продавца в мире

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Метод волка с Уолл-стрит: Откровения лучшего продавца в мире

Цена 2 887 ₽ вместо 2 916

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Книга 1984

Цена 177 ₽ вместо 179

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Гарри Поттер и философский камень

Цена 778 ₽

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У вас нет других нас. Шторм Z

Цена 2 483 ₽ вместо 2 508

Гадальные карты Просто Таро Ответ сразу для начинающих

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Гадальные карты Просто Таро Ответ сразу для начинающих

Цена 519 ₽ вместо 759

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Описание

Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

Описание

О чем

Цитата

Коротко о товаре

Где купить

Цена с картой Яндекс Пэй:540 ₽

Цена с картой Яндекс Пэй:979 ₽

Цена с картой Яндекс Пэй:914 ₽

Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения

Основы маркетинга

Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.

Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

Анти-Титаник. Как выигрывать там, где тонут другие. Руководство для CEO (покет)

Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли

Жесткий SMM: Выжать из соцсетей максимум

Метод волка с Уолл-стрит: Откровения лучшего продавца в мире

Цена с картой Яндекс Пэй:540 ₽

Рекомендуем

Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

Атлант расправил плечи. В 3 книгах. Альпина Паблишер

Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения

Шантарам. Комплект из 2-х томов. Робертс Г.Д.

Основы маркетинга

Тревожные люди. Фредрик Бакман

Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.

Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

Журнал За рулем №05,2024. Май

Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

Роулинг Дж.К. "Книга Гарри Поттер и философский камень (с цветными иллюстрациями). Роулинг Дж.К."

Источник / Художественная литература

Глазунов Я. "Анти-Титаник. Как выигрывать там, где тонут другие. Руководство для CEO"

"Тайная опора: привязанность в жизни ребенка"Петрановская Л. В.

Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли

Жесткий SMM: Выжать из соцсетей максимум

Метод волка с Уолл-стрит: Откровения лучшего продавца в мире

Книга 1984

Гарри Поттер и философский камень

У вас нет других нас. Шторм Z

Гадальные карты Просто Таро Ответ сразу для начинающих

Цена с картой Яндекс Пэй:540 ₽

Цена с картой Яндекс Пэй:979 ₽

Цена с картой Яндекс Пэй:914 ₽

Цена с картой Яндекс Пэй:540 ₽