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Описание

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Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

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Описание

О чем

80 ключевых концепций эффективного маркетинга, их содержание и значение для современного бизнеса. Автор собрал и переосмыслил основные принципы и лучшие методы эффективного и инновационного маркетинга.

Цитата

«Трудно ли научиться маркетингу? Хорошая новость: его можно изучить за один день. Плохая новость: его можно изучать всю жизнь».
Книга написана гуру маркетинга и стала настольной для миллионов специалистов во всем мире.
Она дает наилучшее представление как о классических инструментах маркетинга, которые прошли испытание временем, так и об инновационных разработках, которые стали использоваться только в последние годы.
В ней в легко усваиваемой форме представлены свежие идеи, оценки и конкретные практические рекомендации, которые побуждают к действию.
Читать далее
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Коротко о товаре

Артикул Маркета
4229464478
Издательство
ISBN
978-5-9614-2764-6
Серия
Альпина. Бизнес
Автор
Котлер Ф.
Все характеристики
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Цена с картой Яндекс Пэй:535 ₽

Скидка: 42%
–42 %
Вместо: 552 ₽920 ₽
  • Завтра, курьер Маркета • 99 ₽
  • Завтра, в пункт выдачи • 0 ₽
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  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
    –1 %
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    С картой  Пэй
    Цена с картой Яндекс Пэй 2 043 ₽ вместо 2 064
    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  • Глазунов Я. "Анти-Титаник. Как выигрывать там, где тонут другие. Руководство для CEO"
    –1 %
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    Глазунов Я. "Анти-Титаник. Как выигрывать там, где тонут другие. Руководство для CEO"

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 461 ₽ вместо 466
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Как выигрывать там, где тонут другие. Руководство для 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  • Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап
    –52 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-noz5te8vjh/toggleWishlist":{"skuId":"617319151","productId":1781857076,"offerId":"BpOadzitllYYZPHizinAZA","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQw87X/bj355RjEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYItPbT0QYQ75WupgIY/5roBiD+0OsI","sign":"VJJlIehU+nAP4qz9bddiEtRb4YhFqgLBS8Ha9JhwR0A="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-noz5te8vjh/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

    Рейтинг товара: 4.9 из 5
    на основе 35 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 534 ₽ вместо 550
    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с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / 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  • Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?
    –45 %
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    Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

    Рейтинг товара: 4.9 из 5
    на основе 61 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 361 ₽ вместо 372
    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  • Жесткий SMM: Выжать из соцсетей максимум
    –41 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-3q6o59mq44y/toggleWishlist":{"skuId":"617313098","productId":1781855717,"offerId":"1PbUlRrCL40u3ta2peSk6g","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQw87X/bj355RjEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYI5evT0QYQyuatpgIY/5roBiD+0OsI","sign":"QhKYwvYtK1lay6N7x7cER+NY58B5cPGlbsL5CqE952U="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-3q6o59mq44y/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Жесткий SMM: Выжать из соцсетей максимум

    Рейтинг товара: 4.7 из 5
    на основе 6 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 510 ₽ вместо 525
    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  • Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения
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    Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения

    Рейтинг товара: 5 из 5
    на основе 4 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 071 ₽ вместо 1 082
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Технологии следующего 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  • Основы маркетинга. 5-е европейское изд
    –2 %
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    Основы маркетинга. 5-е европейское изд

    Рейтинг товара: 5 из 5
    на основе 10 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 3 500 ₽ вместо 3 572
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  • Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.
    –31 %
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    Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.

    Рейтинг товара: 4.8 из 5
    на основе 21 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 748 ₽ вместо 756
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  • Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли
    –15 %
    ПРОМОКОД –15 %
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    Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли

    Рейтинг товара: 5 из 5
    на основе 11 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 941 ₽ вместо 950
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С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению 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  • Метод волка с Уолл-стрит: Откровения лучшего продавца в мире
    –1 %
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    Метод волка с Уолл-стрит: Откровения лучшего продавца в мире

    Рейтинг товара: 4.9 из 5
    на основе 29 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 2 887 ₽ вместо 2 916
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Котлер Ф. "Маркетинг от А до Я"
Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
4.7
(56)
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Цена с картой Яндекс Пэй:535 ₽

Скидка: 42%
–42 %
Вместо: 552 ₽920 ₽
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4.7
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У продавца:56 оценок·11 отзывов
У всех продавцов:83 оценки·14 отзывов
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user avatar
3 месяца назад • k1rey • Куплен на Маркете
Достоинства: Материал хорошо изложен, с самого введения интересно читать если вас жизнь связала с маркетингом, управлением или продажами
Недостатки: нет
Комментарий: книга как пособие, 80 кейсов по 1-4стр, на каждую отдельную тему, важную в маркетинге для успешного её результата
user avatar
6 месяцев назад • 🦊 🦊 🦊 🦊 Алиса • Куплен на Маркете
Достоинства: Интересная книга Масса полезной информации Читается легко Все реально и понятно. К покупке рекомендую!
Недостатки: нет
Комментарий: Отличная книга. Информативная и актуальная ,для тех кто хочет освоить азы маркетинга.
user avatar
5 месяцев назад • Людмила Т. • Куплен на Маркете
Достоинства: Учебное пособие по маркетингу, где собраны основные классические определения, написанные профессиональным маркетологом. Качество хорошее.
Недостатки: Мягкий переплет, но это снижает цену книги.
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Идеи для покупок

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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 583 ₽ вместо 1 053
  • Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения
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    Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения

    Цена 1 071 ₽ вместо 1 392
  • Основы маркетинга. 5-е европейское изд
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    Основы маркетинга. 5-е европейское изд

    Цена 3 500 ₽ вместо 3 572
  • Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.
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    Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.

    Цена 748 ₽ вместо 1 080
  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 2 043 ₽ вместо 2 064
  • Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап
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    Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

    Цена 534 ₽ вместо 1 120
  • Книга-квест "Детективные дела Гарольда Флинта", 36 стр.
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    Книга-квест "Детективные дела Гарольда Флинта", 36 стр.

    Цена 130 ₽ вместо 239
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    Реклама
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  • Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?
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    Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

    Цена 361 ₽ вместо 653
  • Жесткий SMM: Выжать из соцсетей максимум
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    Жесткий SMM: Выжать из соцсетей максимум

    Цена 510 ₽ вместо 863
  • Глазунов Я. "Анти-Титаник. Как выигрывать там, где тонут другие. Руководство для CEO"
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    Глазунов Я. "Анти-Титаник. Как выигрывать там, где тонут другие. Руководство для CEO"

    Цена 461 ₽ вместо 466
  • Летняя тетрадь. Идём во 2-ой класс. Тренажёр. Новый ФГОC
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    Летняя тетрадь. Идём во 2-ой класс. Тренажёр. Новый ФГОC

    Цена 357 ₽ вместо 450
  • Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли
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    Комбинированные летние задания за курс 1 класса. 50 занятий по русскому языку и математике. ФГОС

    Цена 300 ₽ вместо 303
  • Alice`s Adventures in Wonderland. A2 Carroll L.
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    Цена 302 ₽ вместо 435
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    Coraline Gaiman N.

    Цена 464 ₽ вместо 670
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    Реклама
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  • Логические головоломки
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    Логические головоломки

    Цена 207 ₽ вместо 259
  • Руки света. Барбара Бреннан
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    Руки света. Барбара Бреннан

    Цена 2 465 ₽ вместо 5 925
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