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Описание

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Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

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Описание

О чем

80 ключевых концепций эффективного маркетинга, их содержание и значение для современного бизнеса. Автор собрал и переосмыслил основные принципы и лучшие методы эффективного и инновационного маркетинга.

Цитата

«Трудно ли научиться маркетингу? Хорошая новость: его можно изучить за один день. Плохая новость: его можно изучать всю жизнь».
Книга написана гуру маркетинга и стала настольной для миллионов специалистов во всем мире.
Она дает наилучшее представление как о классических инструментах маркетинга, которые прошли испытание временем, так и об инновационных разработках, которые стали использоваться только в последние годы.
В ней в легко усваиваемой форме представлены свежие идеи, оценки и конкретные практические рекомендации, которые побуждают к действию.
Читать далее
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Коротко о товаре

Артикул Маркета
4229464478
Издательство
ISBN
978-5-9614-2764-6
Серия
Альпина. Бизнес
Автор
Котлер Ф.
Все характеристики
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Цена с картой Яндекс Пэй:462 ₽

Скидка: 50%
–50 %
Вместо: 472 ₽920 ₽
  • Завтра, курьер Маркета • 99 ₽
  • Завтра, в пункт выдачи • 0 ₽
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Цена с картой Яндекс Пэй:979 ₽

Скидка: 2%
–2 %
Вместо: 999 ₽
  • 5 июня, курьер Маркета • 99 ₽
  • 5 июня, в пункт выдачи • 0 ₽
COMBOOK
Рейтинг 4.9 из 5
3Котзывов

Цена с картой Яндекс Пэй:914 ₽

Скидка: 20%
–20 %
Вместо: 932 ₽
  • 5 июня, курьер Маркета • 99 ₽
  • 5 июня, в пункт выдачи • 0 ₽
"Когорта"
Рейтинг 4.9 из 5
551отзыв
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Котлер Ф. "Маркетинг от А до Я"
Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
4.7
(54)
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4.7
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user avatar
2 месяца назад • k1rey • Куплен на Маркете
Достоинства: Материал хорошо изложен, с самого введения интересно читать если вас жизнь связала с маркетингом, управлением или продажами
Недостатки: нет
Комментарий: книга как пособие, 80 кейсов по 1-4стр, на каждую отдельную тему, важную в маркетинге для успешного её результата
user avatar
4 месяца назад • Имя скрыто • Куплен на Маркете
Достоинства: Хорошее состояние книги
Недостатки: Нет
Комментарий: Хорошая книга
user avatar
5 месяцев назад • 🦊 🦊 🦊 🦊 Алиса • Куплен на Маркете
Достоинства: Интересная книга Масса полезной информации Читается легко Все реально и понятно. К покупке рекомендую!
Недостатки: нет
Комментарий: Отличная книга. Информативная и актуальная ,для тех кто хочет освоить азы маркетинга.
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 588 ₽ вместо 1 053
  • Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения
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    Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения

    Цена 1 188 ₽ вместо 1 392
  • Основы маркетинга
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    Основы маркетинга

    Цена 3 403 ₽ вместо 3 473
  • Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.
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    Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.

    Цена 740 ₽ вместо 1 080
  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 2 043 ₽ вместо 2 064
  • Атлант расправил плечи. В 3 книгах. Альпина Паблишер
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    Атлант расправил плечи. В 3 книгах. Альпина Паблишер

    Цена 824 ₽ вместо 1 853
  • Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?
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    Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

    Цена 384 ₽ вместо 653
  • Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап
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    Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

    Цена 549 ₽ вместо 1 120
  • Реклама
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  • Глазунов Я. "Анти-Титаник. Как выигрывать там, где тонут другие. Руководство для CEO"
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    Глазунов Я. "Анти-Титаник. Как выигрывать там, где тонут другие. Руководство для CEO"

    Цена 375 ₽ вместо 419
  • Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли
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    Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли

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    Цена 622 ₽ вместо 628
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    Жесткий SMM: Выжать из соцсетей максимум

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    Журнал За рулем №05,2024. Май

    Цена 172 ₽ вместо 195
  • Метод волка с Уолл-стрит: Откровения лучшего продавца в мире
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    Метод волка с Уолл-стрит: Откровения лучшего продавца в мире

    Цена 2 887 ₽ вместо 2 916
  • Роулинг Дж.К. "Книга Гарри Поттер и философский камень (с цветными иллюстрациями). Роулинг Дж.К."
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    Роулинг Дж.К. "Книга Гарри Поттер и философский камень (с цветными иллюстрациями). Роулинг Дж.К."

    Цена 1 263 ₽ вместо 1 409
  • Источник / Художественная литература
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    Источник / Художественная литература

    Цена 687 ₽ вместо 1 320
  • "Тайная опора: привязанность в жизни ребенка"Петрановская Л. В.
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    "Тайная опора: привязанность в жизни ребенка"Петрановская Л. В.

    Цена 433 ₽ вместо 680
  • Книга 1984
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    Книга 1984

    Цена 177 ₽ вместо 179
  • Гарри Поттер и философский камень
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    Гарри Поттер и философский камень

    Цена 778 ₽
  • Реклама
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  • У вас нет других нас. Шторм Z
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    У вас нет других нас. Шторм Z

    Цена 2 483 ₽ вместо 2 508
  • Гадальные карты Просто Таро Ответ сразу для начинающих
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