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Описание

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Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

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Нет отзывов
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Описание

Эта книга всемирно известного специалиста в области маркетинга Филипа Котлера стала настольной для миллионов руководителей и специалистов по маркетингу. В ней в сжатой и понятной форме изложены 80 концепций эффективного маркетинга, наиболее важных для успеха компаний в современных условиях. Эта книга дает наилучшее представление как о классических инструментах маркетинга, которые прошли испытание временем, так и о новых инновационных разработках, которые стали использоваться только в последние годы. Книга обязательна к прочтению бизнесменам, менеджерам отдела маркетинга всех уровней, а также студентам.
Читать далее
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Коротко о товаре

Артикул Маркета
4263722517
Издательство
ISBN
978-5-9614-2764-6
Автор
Котлер Ф.
Переводчик
Виноградова Т.
Все характеристики
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Цена с картой Яндекс Пэй:2 043 ₽

Скидка: 1%
–1 %
Вместо: 2 064 ₽
  • 18 июня, курьер Маркета • 99 ₽
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  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
    –42 %
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Рейтинг товара: 4.9 из 5
    на основе 88 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 607 ₽ вместо 632
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  • Правила достижения цели. Как получать то, что хочешь
    –1 %
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    Правила достижения цели. Как получать то, что хочешь

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 853 ₽ вместо 1 872
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  • Курс на лидерство. Альтернатива иерархической системе управления компанией (покет)
    –46 %
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    Курс на лидерство. Альтернатива иерархической системе управления компанией (покет)

    С картой  Пэй
    Цена с картой Яндекс Пэй 330 ₽ вместо 343
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  • Найти умного. Как проверить логическое мышление и творческие способности кандидата (покет)
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    Найти умного. Как проверить логическое мышление и творческие способности кандидата (покет)

    Рейтинг товара: 4 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 397 ₽ вместо 413
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  • Коттер Дж. "Лидерство Мацуситы"
    –1 %
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    Коттер Дж. "Лидерство Мацуситы"

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 516 ₽ вместо 521
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  • Давар Н. "Клиентоориентированность: Смена фокуса с продукта на клиента"
    –1 %
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    Давар Н. "Клиентоориентированность: Смена фокуса с продукта на клиента"

    С картой  Пэй
    Цена с картой Яндекс Пэй 347 ₽ вместо 351
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Маркетинг от А до Я.80 компетенций, которые должен знать каждый менеджер
Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
Нет отзывов
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Задать вопрос
Характеристики

Цена с картой Яндекс Пэй:2 043 ₽

Скидка: 1%
–1 %
Вместо: 2 064 ₽
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Покупатели пока не оценили товар
Написать отзыв
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Идеи для покупок

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  • Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения
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    Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения

    Цена 682 ₽ вместо 1 500
  • Атлант расправил плечи. В 3 книгах. Альпина Паблишер
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    Атлант расправил плечи. В 3 книгах. Альпина Паблишер

    Цена 1 068 ₽ вместо 1 853
  • Упраздненный театр
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    Упраздненный театр

    Цена 745 ₽ вместо 753
  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 529 ₽ вместо 920
  • Шантарам. Комплект из 2-х томов. Робертс Г.Д.
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    Шантарам. Комплект из 2-х томов. Робертс Г.Д.

    Цена 394 ₽ вместо 398
  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 607 ₽ вместо 1 053
  • Бауэр М. "Курс на лидерство"
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    Бауэр М. "Курс на лидерство"

    Цена 349 ₽ вместо 353
  • Тревожные люди. Фредрик Бакман
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    Тревожные люди. Фредрик Бакман

    Цена 774 ₽ вместо 1 170
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    Реклама
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  • Коттер Дж. "Лидерство Мацуситы"
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    Коттер Дж. "Лидерство Мацуситы"

    Цена 516 ₽ вместо 521
  • Игра настольная карточная Подбери Мем Мемограм оригинальная для развлечения в компании с мемами
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    Игра настольная карточная Подбери Мем Мемограм оригинальная для развлечения в компании с мемами

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  • Найти умного. Как проверить логическое мышление и творческие способности кандидата (покет)
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    Найти умного. Как проверить логическое мышление и творческие способности кандидата (покет)

    Цена 397 ₽ вместо 800
  • Искусство кройки и житья
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    Искусство кройки и житья

    Цена 816 ₽ вместо 824
  • Давар Н. "Клиентоориентированность: Смена фокуса с продукта на клиента"
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    Настольная игра Cosmodrome Games Котэм Сити

    Цена 1 134 ₽ вместо 1 145
  • 1984 (новый перевод)
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    1984 (новый перевод)

    Цена 226 ₽ вместо 425
  • Прикючения Гекльберри Финна Книга Твен Марк
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    Прикючения Гекльберри Финна Книга Твен Марк

    Цена 540 ₽ вместо 891
  • Источник / Художественная литература
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    Источник / Художественная литература

    Цена 760 ₽ вместо 1 320
  • Одноэтажная Америка
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    Одноэтажная Америка

    Цена 816 ₽ вместо 824
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    Реклама
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  • Сны Шульгина
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    Сны Шульгина

    Цена 1 480 ₽ вместо 1 510
  • Настольная игра Cosmodrome Games Имаджинариум. Детство
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    Настольная игра Cosmodrome Games Имаджинариум. Детство

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