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Описание

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Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

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4.9
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Описание

О чем

80 ключевых концепций эффективного маркетинга, их содержание и значение для современного бизнеса. Автор собрал и переосмыслил основные принципы и лучшие методы эффективного и инновационного маркетинга.

Цитата

«Трудно ли научиться маркетингу? Хорошая новость: его можно изучить за один день. Плохая новость: его можно изучать всю жизнь».
Книга написана гуру маркетинга и стала настольной для миллионов специалистов во всем мире.
Она дает наилучшее представление как о классических инструментах маркетинга, которые прошли испытание временем, так и об инновационных разработках, которые стали использоваться только в последние годы.
В ней в легко усваиваемой форме представлены свежие идеи, оценки и конкретные практические рекомендации, которые побуждают к действию.
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Коротко о товаре

Артикул Маркета
4229463963
Издательство
ISBN
978-5-9614-6745-1
Серия
Альпина (Альпина)
Автор
Котлер Ф.
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Альпина Паблишер
Альпина Паблишер

Где купить

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Цена с картой Яндекс Пэй:613 ₽

Скидка: 42%
–42 %
Вместо: 632 ₽1 053 ₽
  • Завтра, курьер Маркета • 99 ₽
  • Завтра, в пункт выдачи • 0 ₽
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Цена с картой Яндекс Пэй:2 321 ₽

Скидка: 1%
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Вместо: 2 344 ₽
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Цена с картой Яндекс Пэй:1 172 ₽

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Юмаркет
Рейтинг 4.9 из 5
18Котзывов
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Котлер Ф. "Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер"
Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
4.9
(87)
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Цена с картой Яндекс Пэй:613 ₽

Скидка: 42%
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Вместо: 632 ₽1 053 ₽
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4.9
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У продавца:87 оценок·20 отзывов
У всех продавцов:128 оценок·30 отзывов
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user avatar
Месяц назад • Вячеслав Грачев • Куплен на Маркете
Комментарий: Маркетолог не может себя считать таковым, пока не изучит основы, прописанные профессором Котлером. В книги описаны все самые главные аспекты, на которых основывается маркетинг, вне зависимости от времен. Инструменты меняются практически каждый день, основы актуальны и по сей день!
user avatar
3 месяца назад • Кащеев Всеволод • Куплен на Маркете
Достоинства: Красиво сделана.Удобный формат.
Недостатки: нет.
Комментарий: На мой взгляд прям вот не библия маркетинга,а букварь.Повторение конечно не кому не вредит,но здесь изложены достаточно хорошо известные и простые истины людям работавшим ,хотя бы , в продажах. Так в целом для новичка в маркетинге лишней не будет.
user avatar
2 недели назад • Макс Борисов • Куплен на Маркете
Комментарий: Супер, читал на одном дыхании
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 535 ₽ вместо 920
  • Атлант расправил плечи. В 3 книгах. Альпина Паблишер
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    Атлант расправил плечи. В 3 книгах. Альпина Паблишер

    Цена 1 079 ₽ вместо 1 853
  • Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения
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    Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения

    Цена 1 188 ₽ вместо 1 392
  • Длинные нарды (Чеботарев)
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    Длинные нарды (Чеботарев)

    Цена 881 ₽ вместо 1 335
  • Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."
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    Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."

    Цена 748 ₽ вместо 756
  • Основы маркетинга
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    Основы маркетинга

    Цена 3 403 ₽ вместо 3 473
  • Нотная тетрадь А4 на гребне, 20 вкладышей на 40 страниц, пластик розовая, Brauberg, 404642
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    Нотная тетрадь А4 на гребне, 20 вкладышей на 40 страниц, пластик розовая, Brauberg, 404642

    Цена 319 ₽ вместо 465
  • Реклама
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  • Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.
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    Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.

    Цена 748 ₽ вместо 1 080
  • Шантарам. Комплект из 2-х томов. Робертс Г.Д.
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    Шантарам. Комплект из 2-х томов. Робертс Г.Д.

    Цена 503 ₽ вместо 508
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    Математика. Алгебра. 7 класс. Базовый уровень. Учебник

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    Иляшенко, Щеглова. Комбинированные летние задания за курс 3 класса. ФГОС (МТО-инфо)

    Цена 254 ₽ вместо 295
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 2 043 ₽ вместо 2 064
  • Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап
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    Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

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    Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли

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    Ричард Брэнсон "К черту все! Берись и делай! Полная версия"

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  • Тревожные люди. Фредрик Бакман
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    Тревожные люди. Фредрик Бакман

    Цена 574 ₽ вместо 1 170
  • Руки света. Барбара Бреннан
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    Руки света. Барбара Бреннан

    Цена 2 030 ₽ вместо 4 985
  • Жесткий SMM: Выжать из соцсетей максимум
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    Жесткий SMM: Выжать из соцсетей максимум

    Цена 535 ₽ вместо 863
  • Макбет
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    Макбет

    Цена 460 ₽ вместо 465
  • Реклама
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  • Журнал За рулем №05,2024. Май
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    Журнал За рулем №05,2024. Май

    Цена 172 ₽ вместо 195
  • Тайная опора: привязанность в жизни ребенка
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    Тайная опора: привязанность в жизни ребенка

    Цена 424 ₽ вместо 428
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