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Описание

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Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

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4.9
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Описание

О чем

80 ключевых концепций эффективного маркетинга, их содержание и значение для современного бизнеса. Автор собрал и переосмыслил основные принципы и лучшие методы эффективного и инновационного маркетинга.

Цитата

«Трудно ли научиться маркетингу? Хорошая новость: его можно изучить за один день. Плохая новость: его можно изучать всю жизнь».
Книга написана гуру маркетинга и стала настольной для миллионов специалистов во всем мире.
Она дает наилучшее представление как о классических инструментах маркетинга, которые прошли испытание временем, так и об инновационных разработках, которые стали использоваться только в последние годы.
В ней в легко усваиваемой форме представлены свежие идеи, оценки и конкретные практические рекомендации, которые побуждают к действию.
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Коротко о товаре

Артикул Маркета
4229463963
Издательство
ISBN
978-5-9614-6745-1
Серия
Альпина (Альпина)
Автор
Котлер Ф.
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Альпина Паблишер
Альпина Паблишер

Где купить

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Цена с картой Яндекс Пэй:613 ₽

Скидка: 42%
–42 %
Вместо: 632 ₽1 053 ₽
  • Завтра, курьер Маркета • 99 ₽
  • Завтра, в пункт выдачи • 0 ₽
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  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
    –1 %
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    С картой  Пэй
    Цена с картой Яндекс Пэй 2 043 ₽ вместо 2 064
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  • Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения
    –15 %
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    Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения

    Рейтинг товара: 5 из 5
    на основе 4 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 188 ₽ вместо 1 200
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Технологии следующего 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  • Основы маркетинга
    –2 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-pmthhw3g8qe/toggleWishlist":{"skuId":"560203221","productId":1781847816,"offerId":"GFcV_rMcxbBVgzH5RfAsqA","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQ9uz2idCZ5q56EjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYIiK7T0QYQ1YuQiwIYtv2ACCD+0OsI","sign":"VuthWc7Y4fsRbZowDWmMAqltLCc6TWjFHEtEaXRKK+4="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-pmthhw3g8qe/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Основы маркетинга

    Рейтинг товара: 5 из 5
    на основе 6 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 3 403 ₽ вместо 3 473
    {"widgets":{"@light/AddToCartButtonSnippet":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-pmthhw3g8qe/addToCartButton":{"offerId":"GFcV_rMcxbBVgzH5RfAsqA","skuId":"560203221","pendingCartItem":{"productId":1781847816,"offerId":"GFcV_rMcxbBVgzH5RfAsqA","showPlaceId":"OTNDnItfwRMjN9MRHuEMMgMLNxlHPLSbvZLtF9-1bb7J0awo312IdgEXD09EVm33TuQjAw_svNDrPZPQCoMl-KABplqQhlKGvjWIMWOGHPnijT8SoZ31UaMOqah9GUbwf4cDtLoeDHex_yx4NulKkYu46NxiFzF5XLBtY2I_v1ZmyqRhsAku5hWiMukPRyRue3rdeKIHVWN18I439wSGir7H-hJiMR6GDrofc2lgA7M,","feeShow":"OTNDnItfwRMjN9MRHuEMMgMLNxlHPLSbvZLtF9-1bb7J0awo312IdgEXD09EVm33TuQjAw_svNDrPZPQCoMl-KABplqQhlKGvjWIMWOGHPnijT8SoZ31UaMOqah9GUbwf4cDtLoeDHex_yx4NulKkYu46NxiFzF5XLBtY2I_v1ZmyqRhsAku5hWiMukPRyRue3rdeKIHVWN18I439wSGir7H-hJiMR6GDrofc2lgA7M,","skuId":"560203221","shopId":431782,"price":{"applicablePriceDiscounts":[{"priceWithDiscount":"3403","type":"ya-card","totalPercentWithDiscount":2}],"value":"3473","currency":"RUR"},"hid":"18540670","name":"Основы 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  • Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап
    –43 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-kob7eu327c9/toggleWishlist":{"skuId":"617319151","productId":1781857076,"offerId":"BpOadzitllYYZPHizinAZA","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQ9uz2idCZ5q56EjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYItPbT0QYQ75WupgIY/5roBiD+0OsI","sign":"v2mPij2tYYqbtzYUyGQ6MnQkoS02G6kp0yHa2zuvMi0="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-kob7eu327c9/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

    Рейтинг товара: 4.9 из 5
    на основе 33 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 633 ₽ вместо 653
    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  • Жесткий SMM: Выжать из соцсетей максимум
    –43 %
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    Жесткий SMM: Выжать из соцсетей максимум

    Рейтинг товара: 4.7 из 5
    на основе 6 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 494 ₽ вместо 509
    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  • Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.
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    Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.

    Рейтинг товара: 4.8 из 5
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    С картой  Пэй
    Цена с картой Яндекс Пэй 748 ₽ вместо 756
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  • Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли
    –29 %
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    Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли

    Рейтинг товара: 5 из 5
    на основе 10 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 778 ₽ вместо 786
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С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению 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  • Разумный инвестор: Полное руководство по стоимостному инвестированию
    ВАМ–46 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-bhjdy9ntoyd/toggleWishlist":{"skuId":"617319119","productId":1781857051,"offerId":"n9GBdI5T0SlmXeSeVpH0Wg","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQ9uz2idCZ5q56EjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYIm/bT0QYQz5WupgIY/5roBiD+0OsI","sign":"RBGyPb7HCXLOODtBQpgvI9JPFbsI8a4IZMRZzaCMDxo="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-bhjdy9ntoyd/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Разумный инвестор: Полное руководство по стоимостному инвестированию

    Рейтинг товара: 4.9 из 5
    на основе 329 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 187 ₽ вместо 1 223
    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  • Ричард Брэнсон "К черту все! Берись и делай! Полная версия"
    –27 %
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    Ричард Брэнсон "К черту все! Берись и делай! Полная версия"

    Рейтинг товара: 5 из 5
    на основе 7 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 804 ₽ вместо 820
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  • Трейси Б.(Попурри)(тв) Наука влияния (Трейси Б, Стратцел Д.)
    –15 %
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    Трейси Б.(Попурри)(тв) Наука влияния (Трейси Б, Стратцел Д.)

    Рейтинг товара: 5 из 5
    на основе 2 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 862 ₽ вместо 880
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  • Котлер Ф. Маркетинг 4.0. Разворот от традиционного к цифровому: технологии продвижения в интернете (тв.)
    –39 %
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    Котлер Ф. Маркетинг 4.0. Разворот от традиционного к цифровому: технологии продвижения в интернете (тв.)

    Рейтинг товара: 4.2 из 5
    на основе 5 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 022 ₽ вместо 1 032
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Маркетинг 4.0. Разворот от традиционного к цифровому: технологии продвижения в интернете 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Котлер Ф. "Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер"
Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
4.9
(87)
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Цена с картой Яндекс Пэй:613 ₽

Скидка: 42%
–42 %
Вместо: 632 ₽1 053 ₽
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4.9
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У продавца:87 оценок·20 отзывов
У всех продавцов:128 оценок·30 отзывов
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Нейросеть YandexGPT: П|
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Так в целом для новичка в маркетинге лишней не будет.","media":[]},"ri_301880051":{"reviewId":"301880051","author":{"nickname":"Вячеслав Грачев","avatarMediaItemId":"mi_7937954284405503538","isAnonymous":false},"rating":5,"reviewDate":"1714321260730","commonText":"Маркетолог не может себя считать таковым, пока не изучит основы, прописанные профессором Котлером. В книги описаны все самые главные аспекты, на которых основывается маркетинг, вне зависимости от времен. Инструменты меняются практически каждый день, основы актуальны и по сей день!","media":[]},"ri_144934011":{"reviewId":"144934011","author":{"nickname":"Anzor kapiev","avatarMediaItemId":"mi_10976536813285640517","isAnonymous":false},"rating":5,"reviewDate":"1638080327512","advantages":"Прибыло быстро в указанный день утром .","disadvantages":"Нет никаких недостатков","commonText":"Заказ оформлен на высшем уровне! 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user avatar
4 месяца назад • Nickolos BessoN • Куплен на Маркете
Достоинства: Упаковка , все целое углы целые
user avatar
2 года назад • Anzor kapiev • Куплен на Маркете
Достоинства: Прибыло быстро в указанный день утром .
Недостатки: Нет никаких недостатков
Комментарий: Заказ оформлен на высшем уровне! Прям глаз радует , Курьер Абу Бакр, вежлив очень!
user avatar
Месяц назад • Вячеслав Грачев • Куплен на Маркете
Комментарий: Маркетолог не может себя считать таковым, пока не изучит основы, прописанные профессором Котлером. В книги описаны все самые главные аспекты, на которых основывается маркетинг, вне зависимости от времен. Инструменты меняются практически каждый день, основы актуальны и по сей день!
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 535 ₽ вместо 920
  • Альфа код. Невербальный язык телодвижений высшего статуса [Цифровая книга]
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    Альфа код. Невербальный язык телодвижений высшего статуса [Цифровая книга]

    Цена 395 ₽ вместо 399
  • Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения
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    Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения

    Цена 1 188 ₽ вместо 1 392
  • Основы маркетинга
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    Основы маркетинга

    Цена 3 403 ₽ вместо 3 473
  • Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.
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    Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.

    Цена 748 ₽ вместо 1 080
  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 2 043 ₽ вместо 2 064
  • Реклама
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  • Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."
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    Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."

    Цена 748 ₽ вместо 756
  • Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап
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    Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

    Цена 633 ₽ вместо 1 120
  • Атлант расправил плечи. В 3 книгах. Альпина Паблишер
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    Атлант расправил плечи. В 3 книгах. Альпина Паблишер

    Цена 1 079 ₽ вместо 1 853
  • Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли
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    Трейси Б.(Попурри)(тв) Наука влияния (Трейси Б, Стратцел Д.)

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  • Роулинг Дж.К. "Книга Гарри Поттер и философский камень. Роулинг Дж.К."
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    Роулинг Дж.К. "Книга Гарри Поттер и философский камень. Роулинг Дж.К."

    Цена 717 ₽ вместо 724
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    Котлер Ф. Маркетинг 4.0. Разворот от традиционного к цифровому: технологии продвижения в интернете (тв.)

    Цена 1 022 ₽ вместо 1 666
  • Реклама
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  • Журнал За рулем №05,2024. Май
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    Журнал За рулем №05,2024. Май

    Цена 172 ₽ вместо 195
  • Математика. Алгебра. 7 класс. Базовый уровень. Учебник
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    Математика. Алгебра. 7 класс. Базовый уровень. Учебник

    Цена 1 176 ₽ вместо 2 200
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