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Описание

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Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

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4.9
(89)
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Описание

О чем

80 ключевых концепций эффективного маркетинга, их содержание и значение для современного бизнеса. Автор собрал и переосмыслил основные принципы и лучшие методы эффективного и инновационного маркетинга.

Цитата

«Трудно ли научиться маркетингу? Хорошая новость: его можно изучить за один день. Плохая новость: его можно изучать всю жизнь».
Книга написана гуру маркетинга и стала настольной для миллионов специалистов во всем мире.
Она дает наилучшее представление как о классических инструментах маркетинга, которые прошли испытание временем, так и об инновационных разработках, которые стали использоваться только в последние годы.
В ней в легко усваиваемой форме представлены свежие идеи, оценки и конкретные практические рекомендации, которые побуждают к действию.
Читать далее
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Коротко о товаре

Артикул Маркета
4229463963
Издательство
ISBN
978-5-9614-6745-1
Серия
Альпина (Альпина)
Автор
Котлер Ф.
Все характеристики
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Цена с картой Яндекс Пэй:607 ₽

Скидка: 42%
–42 %
Вместо: 632 ₽1 053 ₽
  • Завтра, курьер Маркета • 99 ₽
  • Завтра, в пункт выдачи • 0 ₽
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Котлер Ф. "Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер"
Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
4.9
(89)
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4.9
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У продавца:89 оценок·20 отзывов
У всех продавцов:130 оценок·30 отзывов
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Так в целом для новичка в маркетинге лишней не будет.","media":[]},"ri_205203647":{"reviewId":"205203647","author":{"nickname":"Анастасия","avatarMediaItemId":"mi_9026810273952427226","isAnonymous":false},"rating":5,"reviewDate":"1682955683096","advantages":"Очень просто и интересно написана, нет воды как во многих книгах про бизнес","media":[]},"ri_167468245":{"reviewId":"167468245","author":{"nickname":"Danila Mikheev","avatarMediaItemId":"mi_7834220478828046203","isAnonymous":false},"rating":5,"reviewDate":"1660981985631","advantages":"Хорошая упаковка","disadvantages":"Нет","commonText":"Хорошая книга рекомендую к прочтению. \nУпаковка хорошая.","media":[]},"ri_181254720":{"reviewId":"181254720","author":{"nickname":"Имя скрыто","avatarMediaItemId":"mi_10976536813285640517","isAnonymous":true},"rating":5,"reviewDate":"1671812557418","advantages":"Очень полезная книга","disadvantages":"Не обнаружил","commonText":"Пришла в идеальном состоянии.","media":[]},"ri_125749761":{"reviewId":"125749761","author":{"nickname":"Ксения Селивёрстова","avatarMediaItemId":"mi_9718004580393300744","isAnonymous":false},"rating":5,"reviewDate":"1618396896000","advantages":"Цена соответствует качеству книги изнутри, не пустышка, написано без воды.","disadvantages":"Их просто нет","commonText":"Филипп Котлер-лучший в маркетинге, по-моему мнению, и не только. Эту книгу стоит читать тем, кто учится на направлении \"Реклама и связи с общественностью\", людям, имевшим малый и средний бизнес. Написано всё чётко, структурировано и по делу, приведены хорошие примеры. Очень интнресная!!! Бесконечное количество лайков! Оценка 1000/10","media":[]},"ri_238243449":{"reviewId":"238243449","author":{"nickname":"Артур Панин","avatarMediaItemId":"mi_10976536813285640517","isAnonymous":false},"rating":5,"reviewDate":"1696030798692","advantages":"Легко читается","disadvantages":"Нет","commonText":"Брал как дополнение к курсам, книга очень понравилась, читается легко","media":[]},"ri_275158623":{"reviewId":"275158623","author":{"nickname":"Nickolos BessoN","avatarMediaItemId":"mi_10976536813285640517","isAnonymous":false},"rating":5,"reviewDate":"1706256599615","advantages":"Упаковка , все целое углы целые","media":["mi_8027415015023263519","mi_17898788066314067724","mi_15515879615387947609"]},"ri_306699562":{"reviewId":"306699562","author":{"nickname":"Макс Борисов","avatarMediaItemId":"mi_10976536813285640517","isAnonymous":false},"rating":5,"reviewDate":"1715852180799","commonText":"Супер, читал на одном дыхании","media":[]},"ri_168641146":{"reviewId":"168641146","author":{"nickname":"Имя скрыто","avatarMediaItemId":"mi_10976536813285640517","isAnonymous":true},"rating":5,"reviewDate":"1662201280984","advantages":"Очень много полезной информации","disadvantages":"Нет","commonText":"Рекомендую всем, кто хочет начать изучать маркетинг","media":[]}}}}
user avatar
Месяц назад • Вячеслав Грачев • Куплен на Маркете
Комментарий: Маркетолог не может себя считать таковым, пока не изучит основы, прописанные профессором Котлером. В книги описаны все самые главные аспекты, на которых основывается маркетинг, вне зависимости от времен. Инструменты меняются практически каждый день, основы актуальны и по сей день!
user avatar
4 месяца назад • Кащеев Всеволод • Куплен на Маркете
Достоинства: Красиво сделана.Удобный формат.
Недостатки: нет.
Комментарий: На мой взгляд прям вот не библия маркетинга,а букварь.Повторение конечно не кому не вредит,но здесь изложены достаточно хорошо известные и простые истины людям работавшим ,хотя бы , в продажах. Так в целом для новичка в маркетинге лишней не будет.
user avatar
Месяц назад • Макс Борисов • Куплен на Маркете
Комментарий: Супер, читал на одном дыхании
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    Книга-квест "Детективные дела Гарольда Флинта", 36 стр.

    Цена 130 ₽ вместо 239
  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 529 ₽ вместо 920
  • Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения
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    Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения

    Цена 1 071 ₽ вместо 1 392
  • Летняя тетрадь. Идём во 2-ой класс. Тренажёр. Новый ФГОC
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    Летняя тетрадь. Идём во 2-ой класс. Тренажёр. Новый ФГОC

    Цена 357 ₽ вместо 450
  • Основы маркетинга. 5-е европейское изд
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    Основы маркетинга. 5-е европейское изд

    Цена 3 500 ₽ вместо 3 572
  • Coraline Gaiman N.
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    Coraline Gaiman N.

    Цена 464 ₽ вместо 670
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    Реклама
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  • Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.
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    Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.

    Цена 748 ₽ вместо 1 080
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    Alice`s Adventures in Wonderland. A2 Carroll L.

    Цена 302 ₽ вместо 435
  • Антонова Н. А. . Комбинированные летние задания за курс 5 класса. 50 занятий по русскому языку и математике. ФГОС. Каникулы с пользой
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    Антонова Н. А. . Комбинированные летние задания за курс 5 класса. 50 занятий по русскому языку и математике. ФГОС. Каникулы с пользой

    Цена 346 ₽ вместо 349
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    Зощенко М. Рассказы для детей. Чтение - лучшее учение

    Цена 346 ₽ вместо 349
  • Манга Человек-бензопила. Кн. 10. Закуска
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    Манга Человек-бензопила. Кн. 10. Закуска

    Цена 752 ₽ вместо 850
  • Атлант расправил плечи. В 3 книгах. Альпина Паблишер
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    Атлант расправил плечи. В 3 книгах. Альпина Паблишер

    Цена 1 068 ₽ вместо 1 853
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    Реклама
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  • Роулинг Дж. К. "Гарри Поттер и философский камень. Иллюстрированное издание"
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    Роулинг Дж. К. "Гарри Поттер и философский камень. Иллюстрированное издание"

    Цена 2 276 ₽ вместо 2 500
  • Трейси Б.(Попурри)(тв) Наука влияния (Трейси Б, Стратцел Д.)
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    Трейси Б.(Попурри)(тв) Наука влияния (Трейси Б, Стратцел Д.)

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