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80 ключевых концепций эффективного маркетинга, их содержание и значение для современного бизнеса. Автор собрал и переосмыслил основные принципы и лучшие методы эффективного и инновационного маркетинга.
Цитата
«Трудно ли научиться маркетингу? Хорошая новость: его можно изучить за один день. Плохая новость: его можно изучать всю жизнь». Книга написана гуру маркетинга и стала настольной для миллионов специалистов во всем мире. Она дает наилучшее представление как о классических инструментах маркетинга, которые прошли испытание временем, так и об инновационных разработках, которые стали использоваться только в последние годы. В ней в легко усваиваемой форме представлены свежие идеи, оценки и конкретные практические рекомендации, которые побуждают к действию.
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4 месяца назад • Nickolos BessoN • Куплен на Маркете
Достоинства: Упаковка , все целое углы целые
Месяц назад • Вячеслав Грачев • Куплен на Маркете
Комментарий: Маркетолог не может себя считать таковым, пока не изучит основы, прописанные профессором Котлером. В книги описаны все самые главные аспекты, на которых основывается маркетинг, вне зависимости от времен. Инструменты меняются практически каждый день, основы актуальны и по сей день!
3 месяца назад • Кащеев Всеволод • Куплен на Маркете
Достоинства: Красиво сделана.Удобный формат. Недостатки: нет. Комментарий: На мой взгляд прям вот не библия маркетинга,а букварь.Повторение конечно не кому не вредит,но здесь изложены достаточно хорошо известные и простые истины людям работавшим ,хотя бы , в продажах. Так в целом для новичка в маркетинге лишней не будет.
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