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Описание

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Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

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4.9
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Описание

О чем

80 ключевых концепций эффективного маркетинга, их содержание и значение для современного бизнеса. Автор собрал и переосмыслил основные принципы и лучшие методы эффективного и инновационного маркетинга.

Цитата

«Трудно ли научиться маркетингу? Хорошая новость: его можно изучить за один день. Плохая новость: его можно изучать всю жизнь».
Книга написана гуру маркетинга и стала настольной для миллионов специалистов во всем мире.
Она дает наилучшее представление как о классических инструментах маркетинга, которые прошли испытание временем, так и об инновационных разработках, которые стали использоваться только в последние годы.
В ней в легко усваиваемой форме представлены свежие идеи, оценки и конкретные практические рекомендации, которые побуждают к действию.
Читать далее
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Коротко о товаре

Артикул Маркета
4229463963
Издательство
ISBN
978-5-9614-6745-1
Серия
Альпина (Альпина)
Автор
Котлер Ф.
Все характеристики
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Цена с картой Яндекс Пэй:589 ₽

Скидка: 44%
–44 %
Вместо: 601 ₽1 053 ₽
  • Завтра, курьер Маркета • 99 ₽
  • Завтра, в пункт выдачи • 0 ₽
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Цена с картой Яндекс Пэй:2 321 ₽

Скидка: 1%
–1 %
Вместо: 2 344 ₽
  • 1 июня, курьер Маркета • 99 ₽
  • 1 июня, в пункт выдачи • 0 ₽
BookMaster
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Цена с картой Яндекс Пэй:932 ₽

Скидка: 22%
–22 %
Вместо: 950 ₽
  • 3 июня, курьер Маркета • 99 ₽
  • 3 июня, в пункт выдачи • 0 ₽
Грамотей
Рейтинг 4.9 из 5
1Котзывов
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Котлер Ф. "Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер"
Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
4.9
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user avatar
16 мая • Макс Борисов
Комментарий: Супер, читал на одном дыхании
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28 апреля • Вячеслав Грачев
Комментарий: Маркетолог не может себя считать таковым, пока не изучит основы, прописанные профессором Котлером. В книги описаны все самые главн...
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9 февраля • Кащеев Всеволод
Достоинства: Красиво сделана.Удобный формат.Недостатки: нет.Комментарий: На мой взгляд прям вот не библия маркетинга,а букварь.Повторение конечно не кому не вредит,но здесь изложены достаточно хорошо изв...
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26 января • Nickolos BessoN
Достоинства: Упаковка , все целое углы целые
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30 сентября 2023 • Александр Г.
Достоинства: Хороший
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30 сентября 2023 • Артур Панин
Достоинства: Легко читаетсяНедостатки: НетКомментарий: Брал как дополнение к курсам, книга очень понравилась, читается легко
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1 мая 2023 • Анастасия
Достоинства: Очень просто и интересно написана, нет воды как во многих книгах про бизнес
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13 марта 2023 • Андрей Попов
Достоинства: Азбука для маркетолога)Недостатки: Нет
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23 декабря 2022 • Имя скрыто
Достоинства: Очень полезная книгаНедостатки: Не обнаружилКомментарий: Пришла в идеальном состоянии.
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    Атлант расправил плечи. В 3 книгах. Альпина Паблишер

    Цена 974 ₽ вместо 1 853
  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 2 043 ₽ вместо 2 064
  • Реклама
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  • Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли
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    Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли

    Цена 778 ₽ вместо 1 102
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    Ричард Брэнсон "К черту все! Берись и делай! Полная версия"

    Цена 804 ₽ вместо 1 100
  • Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап
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    Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

    Цена 549 ₽ вместо 1 120
  • Роулинг Дж.К. "Книга Гарри Поттер и философский камень (с цветными иллюстрациями). Роулинг Дж.К."
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    Роулинг Дж.К. "Книга Гарри Поттер и философский камень (с цветными иллюстрациями). Роулинг Дж.К."

    Цена 1 803 ₽ вместо 1 821
  • Комбинированные летние задания за курс 3 класса. 50 занятий по русскому языку и математике. ФГОС
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    Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения

    Цена 682 ₽ вместо 1 500
  • Жесткий SMM: Выжать из соцсетей максимум
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    Жесткий SMM: Выжать из соцсетей максимум

    Цена 533 ₽ вместо 863
  • Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."
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    Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."

    Цена 699 ₽ вместо 706
  • Разумный инвестор: Полное руководство по стоимостному инвестированию
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    Разумный инвестор: Полное руководство по стоимостному инвестированию

    Цена 1 196 ₽ вместо 2 186
  • Тревожные люди. Фредрик Бакман
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    Тревожные люди. Фредрик Бакман

    Цена 574 ₽ вместо 1 170
  • Реклама
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  • Трейси Б.(Попурри)(тв) Наука влияния (Трейси Б, Стратцел Д.)
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    Трейси Б.(Попурри)(тв) Наука влияния (Трейси Б, Стратцел Д.)

    Цена 862 ₽ вместо 1 012
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    Котлер Ф. Маркетинг 4.0. Разворот от традиционного к цифровому: технологии продвижения в интернете (тв.)

    Цена 829 ₽ вместо 1 555
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