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Описание

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Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

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4.9
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Описание

О чем

80 ключевых концепций эффективного маркетинга, их содержание и значение для современного бизнеса. Автор собрал и переосмыслил основные принципы и лучшие методы эффективного и инновационного маркетинга.

Цитата

«Трудно ли научиться маркетингу? Хорошая новость: его можно изучить за один день. Плохая новость: его можно изучать всю жизнь».
Книга написана гуру маркетинга и стала настольной для миллионов специалистов во всем мире.
Она дает наилучшее представление как о классических инструментах маркетинга, которые прошли испытание временем, так и об инновационных разработках, которые стали использоваться только в последние годы.
В ней в легко усваиваемой форме представлены свежие идеи, оценки и конкретные практические рекомендации, которые побуждают к действию.
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Коротко о товаре

Артикул Маркета
4229463963
Издательство
ISBN
978-5-9614-6745-1
Серия
Альпина (Альпина)
Автор
Котлер Ф.
Все характеристики
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Цена с картой Яндекс Пэй:613 ₽

Скидка: 42%
–42 %
Вместо: 632 ₽1 053 ₽
  • Завтра, курьер Маркета • 99 ₽
  • Завтра, в пункт выдачи • 0 ₽
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Котлер Ф. "Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер"
Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
4.9
(87)
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4.9
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У продавца:87 оценок·20 отзывов
У всех продавцов:128 оценок·30 отзывов
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В книги описаны все самые главные аспекты, на которых основывается маркетинг, вне зависимости от времен. Инструменты меняются практически каждый день, основы актуальны и по сей день!","media":[]},"ri_125749761":{"reviewId":"125749761","author":{"nickname":"Ксения Селивёрстова","avatarMediaItemId":"mi_9718004580393300744","isAnonymous":false},"rating":5,"reviewDate":"1618396896000","advantages":"Цена соответствует качеству книги изнутри, не пустышка, написано без воды.","disadvantages":"Их просто нет","commonText":"Филипп Котлер-лучший в маркетинге, по-моему мнению, и не только. Эту книгу стоит читать тем, кто учится на направлении \"Реклама и связи с общественностью\", людям, имевшим малый и средний бизнес. Написано всё чётко, структурировано и по делу, приведены хорошие примеры. Очень интнресная!!! Бесконечное количество лайков! 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Прям глаз радует , Курьер Абу Бакр, вежлив очень!","media":["mi_10896762661154610958","mi_8513496245715428876","mi_6872742974852569376"]},"ri_238243449":{"reviewId":"238243449","author":{"nickname":"Артур Панин","avatarMediaItemId":"mi_10976536813285640517","isAnonymous":false},"rating":5,"reviewDate":"1696030798692","advantages":"Легко читается","disadvantages":"Нет","commonText":"Брал как дополнение к курсам, книга очень понравилась, читается легко","media":[]},"ri_279114410":{"reviewId":"279114410","author":{"nickname":"Кащеев Всеволод","avatarMediaItemId":"mi_10976536813285640517","isAnonymous":false},"rating":5,"reviewDate":"1707489293613","advantages":"Красиво сделана.Удобный формат.","disadvantages":"нет.","commonText":"На мой взгляд прям вот не библия маркетинга,а букварь.Повторение конечно не кому не вредит,но здесь изложены достаточно хорошо известные и простые истины людям работавшим ,хотя бы , в продажах. 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user avatar
Месяц назад • Вячеслав Грачев • Куплен на Маркете
Комментарий: Маркетолог не может себя считать таковым, пока не изучит основы, прописанные профессором Котлером. В книги описаны все самые главные аспекты, на которых основывается маркетинг, вне зависимости от времен. Инструменты меняются практически каждый день, основы актуальны и по сей день!
user avatar
3 месяца назад • Кащеев Всеволод • Куплен на Маркете
Достоинства: Красиво сделана.Удобный формат.
Недостатки: нет.
Комментарий: На мой взгляд прям вот не библия маркетинга,а букварь.Повторение конечно не кому не вредит,но здесь изложены достаточно хорошо известные и простые истины людям работавшим ,хотя бы , в продажах. Так в целом для новичка в маркетинге лишней не будет.
user avatar
4 месяца назад • Nickolos BessoN • Куплен на Маркете
Достоинства: Упаковка , все целое углы целые
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 539 ₽ вместо 920
  • Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения
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    Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения

    Цена 1 188 ₽ вместо 1 392
  • Основы маркетинга
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    Основы маркетинга

    Цена 3 403 ₽ вместо 3 473
  • Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.
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    Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.

    Цена 740 ₽ вместо 1 080
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    Основы маркетинга. Краткий курс

    Цена 2 286 ₽ вместо 2 332
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 2 043 ₽ вместо 2 064
  • Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли
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    Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли

    Цена 778 ₽ вместо 1 102
  • Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап
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    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_21#1:1781857076_7/content/content/toggleWishlist":{"skuId":"617319151","productId":1781857076,"offerId":"BpOadzitllYYZPHizinAZA","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQrtSi3IHdkuJdEhoKGHJlbWl4X2Rlc2t0b3BfbW9kZWxfY2FyZDIWCLT209EGEO+VrqYCGP+a6AYg/tDrCA==","sign":"NORYFFkOmI5eo+CAl5qTE8I/uABpbRn0kIipv+x9fSI="},"waitWishlistCollections":false,"place":{"page":"product","widget":"feed"}}}},"meta":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_21#1:1781857076_7/content/content/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

    Цена 522 ₽ вместо 1 120
  • Реклама
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  • Ричард Брэнсон "К черту все! Берись и делай! Полная версия"
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    Ричард Брэнсон "К черту все! Берись и делай! Полная версия"

    Цена 804 ₽ вместо 1 100
  • Жесткий SMM: Выжать из соцсетей максимум
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    Атлант расправил плечи. В 3 книгах. Альпина Паблишер

    Цена 1 079 ₽ вместо 1 853
  • Трейси Б.(Попурри)(тв) Наука влияния (Трейси Б, Стратцел Д.)
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    Трейси Б.(Попурри)(тв) Наука влияния (Трейси Б, Стратцел Д.)

    Цена 862 ₽ вместо 1 012
  • Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 4.0. Разворот от традиционного к цифровому: технологии продвижения в интернете
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    Цена 1 083 ₽ вместо 1 269
  • Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения
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    Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения

    Цена 682 ₽ вместо 1 500
  • Длинные нарды (Чеботарев)
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    Длинные нарды (Чеботарев)

    Цена 782 ₽ вместо 1 185
  • Тревожные люди. Фредрик Бакман
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    Тревожные люди. Фредрик Бакман

    Цена 574 ₽ вместо 1 170
  • Логические головоломки
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    Логические головоломки

    Цена 171 ₽ вместо 271
  • Шантарам. Комплект из 2-х томов. Робертс Г.Д.
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    Шантарам. Комплект из 2-х томов. Робертс Г.Д.

    Цена 622 ₽ вместо 628
  • БКВосп. Бол. кн. д/детей. О страхах, дружбе, школе, перв.
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    БКВосп. Бол. кн. д/детей. О страхах, дружбе, школе, перв.

    Цена 580 ₽ вместо 586
  • Реклама
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  • 1984 (новый перевод)
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    1984 (новый перевод)

    Цена 314 ₽ вместо 453
  • У вас нет других нас. Шторм Z
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    У вас нет других нас. Шторм Z

    Цена 2 483 ₽ вместо 2 508
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