Яндекс Маркет
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ЯндексЯндекс
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Котлер Ф. "Маркетинг от А до Я"
Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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Цена с картой Яндекс Пэй:529 ₽

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Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

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Характеристики

Цена с картой Яндекс Пэй:529 ₽

Скидка: 43%
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Вместо: 552 ₽
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Товар у продавца Альпина книги

4.7
56 оценок11 отзывов
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Куплен на Маркете
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Достоинства:
Материал хорошо изложен, с самого введения интересно читать если вас жизнь связала с маркетингом, управлением или продажами
Недостатки:
нет
Комментарий:
книга как пособие, 80 кейсов по 1-4стр, на каждую отдельную тему, важную в маркетинге для успешного её результата
3 месяца назад, Челябинск
Куплен на Маркете
Опыт использования:
несколько месяцев
Достоинства:
Интересная книга Масса полезной информации Читается легко Все реально и понятно. К покупке рекомендую!
Недостатки:
нет
Комментарий:
Отличная книга. Информативная и актуальная ,для тех кто хочет освоить азы маркетинга.
6 месяцев назад, Тула
Куплен на Маркете
Опыт использования:
менее месяца
Достоинства:
Учебное пособие по маркетингу, где собраны основные классические определения, написанные профессиональным маркетологом. Качество хорошее.
Недостатки:
Мягкий переплет, но это снижает цену книги.
5 месяцев назад, Санкт-Петербург
Куплен на Маркете
Опыт использования:
несколько месяцев
Достоинства:
Уже применена на практике Много полезных советов Книга легкая для восприятия, даже без опыта продаж интуитивно все понятно
Недостатки:
Из-за мягкого переплёта быстро протираются уголки
Год назад, Москва
Имя скрыто
Куплен на Маркете
Опыт использования:
менее месяца
Достоинства:
Хорошее состояние книги
Недостатки:
Нет
Комментарий:
Хорошая книга
4 месяца назад, Ивантеевка
Куплен на Маркете
Достоинства:
хорошая книга
Недостатки:
нет
Комментарий:
пришла в идеальном состоянии
6 месяцев назад, Москва
Куплен на Маркете
Достоинства:
Шикарная книга, все написано кратко и ясно
6 месяцев назад, Москва
Куплен на Маркете
Достоинства:
Все
Недостатки:
Все понравилось
Комментарий:
Позитивные
2 года назад, Ростов-на-Дону
Имя скрыто
Куплен на Маркете
Опыт использования:
несколько месяцев
Достоинства:
Мягкая обложка, удобно носить с собой. По содержанию: подойдет для знакомства с основной терминологией маркетологов.
Комментарий:
Перевод на русский хороший, но при достаточном знании английского полезнее и логичнее будет прочитать эту книгу в оригинале.
6 месяцев назад, Москва
Имя скрыто
Куплен на Маркете
Опыт использования:
несколько месяцев
Достоинства:
Хорошее качество печати.
Комментарий:
Книга подойдёт скорее тем, кто совсем ничего не знает о маркетинге, хочет понять что это в очень общих чертах. Книга в каких-то моментах устаревшая, многие вещи которые прогнозирует автор уже либо случилось либо не актуальны.
Год назад, Санкт-Петербург
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4.7
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