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Котлер Ф. "Маркетинг от А до Я"
Маркетинг от А до Я: 80 концепций, которые должен знать каждый менеджер. Котлер Ф. Альпина Паблишер
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(1)
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Маркетинг от А до Я: 80 концепций, которые должен знать каждый менеджер. Котлер Ф. Альпина Паблишер

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Описание

Эта книга всемирно известного специалиста в области маркетинга Филипа Котлера стала настольной для миллионов руководителей и специалистов по маркетингу. В ней в сжатой и понятной форме изложены 80 концепций эффективного маркетинга, наиболее важных для успеха компаний в современных условиях. Эта книга дает наилучшее представление как о классических инструментах маркетинга, которые прошли испытание временем, так и о новых инновационных разработках, которые стали использоваться только в последние годы. Книга обязательна к прочтению бизнесменам, менеджерам отдела маркетинга всех уровней, а также студентам.

Подробные характеристики

Общие характеристики

ISBN
978-5-9614-2764-6
Серия
Альпина. Бизнес
Год издания
Автор
Котлер Ф.
Переводчик
Виноградова Т.
Язык
русский
Направление литературы
Тираж
6000 шт.
Количество страниц
242
Переплет
Бумага
офсетная
Формат
20x13.8x1.3
Вес
296 г
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Предложения магазинов

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Альпина книги
7 802 отзыва
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"Когорта"
550 отзывов
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