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Описание

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Маркетинговые исследования

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Нет отзывов
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Описание

Учебное пособие знакомит будущих специалистов-маркетологов с содержанием и направлениями маркетинговых исследований, раскрывает сущность процессов и методов их проведения. Представлены анализ существующих источников маркетинговой информации и процедуры проведения маркетинговых исследований, раскрыта сущность этики маркетинговых исследований.
Учебное пособие предназначено для студентов специалитета, бакалавров, магистров, руководителей и специалистов, а также для всех интересующихся проблемами исследований в маркетинге.
Читать далее
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Коротко о товаре

Артикул Маркета
4411461202
Издательство
ISBN
9785955802336
Автор
Каменева Н.Г., Поляков В.А.
Год издания
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Вузовский учебник
Вузовский учебник

Где купить

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Цена с картой Яндекс Пэй:2 235 ₽

Скидка: 1%
–1 %
Вместо: 2 258 ₽
  • 26 мая, курьер Маркета • 99 ₽
  • 26 мая, в пункт выдачи • 0 ₽
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  • Литтелл Благоволительницы
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    "Возраст зрелости"Сартр Ж.-П.

    Цена 317 ₽ вместо 461
  • Избранное. Статьи и исследования
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    Избранное. Статьи и исследования

    Цена 6 348 ₽ вместо 6 412
  • Книги АСТ "Белые ночи" Достоевский Ф. М.
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    Книги АСТ "Белые ночи" Достоевский Ф. М.

    Цена 246 ₽ вместо 358
  • Маркетинговые исследования рынка
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    Маркетинговые исследования рынка

    Цена 2 092 ₽ вместо 2 113
  • Обложки для учебников "Школа России" EUCLID, 10 шт, 80 мкм, 265 x 490 мм (Плотные, прозрачные, универсальные)
    {"widgets":{"@marketfront/SnippetConstructor/Gallery":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_21#1:1755392846_7/content/content/gallery":{"title":"Обложки для учебников \"Школа России\" EUCLID, 10 шт, 80 мкм, 265 x 490 мм (Плотные, прозрачные, универсальные)","images":[{"src":"https://avatars.mds.yandex.net/get-mpic/5235688/img_id1428171012895833624.jpeg/orig","srcSet":"https://avatars.mds.yandex.net/get-mpic/5235688/img_id1428171012895833624.jpeg/120x160 120w, https://avatars.mds.yandex.net/get-mpic/5235688/img_id1428171012895833624.jpeg/180x240 180w, https://avatars.mds.yandex.net/get-mpic/5235688/img_id1428171012895833624.jpeg/240x320 240w, https://avatars.mds.yandex.net/get-mpic/5235688/img_id1428171012895833624.jpeg/300x400 300w, https://avatars.mds.yandex.net/get-mpic/5235688/img_id1428171012895833624.jpeg/600x800 600w","sizes":"(max-width: 1456px) 15vw, 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    Обложки для учебников "Школа России" EUCLID, 10 шт, 80 мкм, 265 x 490 мм (Плотные, прозрачные, универсальные)

    Цена 245 ₽ вместо 699
  • Реклама
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  • Финансовые рынки. Учебное пособие
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    Финансовые рынки. Учебное пособие

    Цена 1 503 ₽ вместо 1 518
  • Финансы и кредит
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    Финансы и кредит

    Цена 1 789 ₽ вместо 2 098
  • Мосян Тунсю. Благословение небожителей. Том 1
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    Мосян Тунсю. Благословение небожителей. Том 1

    Цена 1 337 ₽ вместо 1 350
  • Шелли М. Франкенштейн, или Современный Прометей
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    Шелли М. Франкенштейн, или Современный Прометей

    Цена 140 ₽ вместо 311
  • Александр Дмитриевич Михайлов
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    Александр Дмитриевич Михайлов

    Цена 931 ₽ вместо 1 117
  • Исследование юридическое
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    Исследование юридическое

    Цена 1 076 ₽ вместо 3 545
  • Настольная игра «Пластиковые кубики. Где мой кот?», жестяная коробочка
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    Настольная игра «Пластиковые кубики. Где мой кот?», жестяная коробочка

    Цена 346 ₽ вместо 453
  • Опыты и исследования
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    Опыты и исследования

    Цена 1 333 ₽ вместо 1 602
  • "Степной волк"Гессе Г.
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    "Степной волк"Гессе Г.

    Цена 262 ₽ вместо 448
  • Опыты и исследования
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    Опыты и исследования

    Цена 1 297 ₽ вместо 1 323
  • Настольная игра стиль жизни 0897 Коварный лис
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    Настольная игра стиль жизни 0897 Коварный лис

    Цена 1 460 ₽ вместо 1 490
  • Пермский край: загадки и чудеса. Путеводитель
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    Пермский край: загадки и чудеса. Путеводитель

    Цена 341 ₽ вместо 573
  • Реклама
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  • Тревожные люди. Фредрик Бакман
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    Тревожные люди. Фредрик Бакман

    Цена 574 ₽ вместо 1 170
  • Источник
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    Источник

    Цена 1 171 ₽ вместо 1 195
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