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Описание

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Вествуд Дж. "Маркетинговый план: кратко, ясно, просто"

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Описание

Известный британский маркетолог Джон Вествуд предлагает пошаговую инструкцию по составлению эффективного маркетингового плана. Подробно описаны основные вехи создания этого документа; рассказано, как опередить конкурентов и вовремя занять нишу на рынке. Особое внимание уделено вопросам маркетингового аудита, постановке целей и разработке бюджета. Важное место в книге Джона Вествуда "Маркетинговый план: кратко, ясно, просто" занимают полезные шаблоны и практические советы, которые помогут читателю развить необходимый навык планирования. Издание будет полезно всем, кто стремится повысить качество своей работы и вывести бизнес на новый уровень, используя многолетний опыт западных стран в сфере маркетинга.
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Коротко о товаре

Артикул Маркета
4263773583
Издательство
ISBN
978-5-9693-0450-5
Серия
ShortRead
Автор
Вествуд Дж.
Все характеристики
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Цена с картой Яндекс Пэй:2 083 ₽

Скидка: 1%
–1 %
Вместо: 2 104 ₽
  • 8 июня, курьер Маркета • 99 ₽
  • 8 июня, в пункт выдачи • 0 ₽
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Цена с картой Яндекс Пэй:661 ₽

Скидка: 17%
–17 %
Вместо: 675 ₽
  • 8 июня, курьер Маркета • 99 ₽
  • 8 июня, в пункт выдачи • 0 ₽
BooksHub
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Вествуд Дж. "Маркетинговый план: кратко, ясно, просто"
Вествуд Дж. "Маркетинговый план: кратко, ясно, просто"
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