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Маршалл Маклюэн. Понимание Медиа. Внешние расширения человека
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Маршалл Маклюэн. Понимание Медиа. Внешние расширения человека

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Описание

Классический текст по теории медиа, книга «Понимание медиа» канадского философа, филолога и культуролога Маршалла Герберта Маклюэна (1911–1980), вышла в 1964 году, на двадцать лет предвосхитив появление персонального компьютера и на тридцать — распространение Интернета. Термин «глобальная деревня» и тезис «средство коммуникации есть сообщение» получили самое широкое распространение в науке, литературе и журналистике. Начиная с электрического света, который понимается как «чистая информация, средство без сообщения», Маклюэн анализирует средства коммуникации, разделяя их на горячие и холодные, определенные и неопределенные, требующие участия адресата (типа телефона) или не предполагающие его (типа радио). Остроумно и эмоционально построенное повествование, в котором стихи Шекспира соседствуют с газетными цитатами и тезисами Тойнби и Токвиля, приводит автора к оригинальным выводам: эра электрической информации оказывается эпохой тревоги и усталости, оцепенения и апатии, а также эпохой осознания бессознательного, в которой «мы носим на себе, как свою кожу, все человечество».
Читать далее
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Коротко о товаре

Артикул Маркета
4917210603
Производитель
Все характеристики
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Все товары Кучково поле

Где купить

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Цена с картой Яндекс Пэй:1 194 ₽

Скидка: 8%
–8 %
Вместо: 1 218 ₽1 297 ₽
  • Завтра, курьер Маркета
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  • Книга «Облик книги», 5-е издание, Чихольд Я, 12+
    –1 %
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    Книга «Облик книги», 5-е издание, Чихольд Я, 12+

    Рейтинг товара: 5 из 5
    на основе 6 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 940 ₽ вместо 949
    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  • Книга "Справочник обжарщика", Рао Скотт, 12+
    –1 %
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    Книга "Справочник обжарщика", Рао Скотт, 12+

    С картой  Пэй
    Цена с картой Яндекс Пэй 751 ₽ вместо 759
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  • Под ред. Шеремета А. Д. "Функционально-стоимостный анализ. Учебное пособие"
    –2 %
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    Под ред. Шеремета А. Д. "Функционально-стоимостный анализ. Учебное пособие"

    С картой  Пэй
    Цена с картой Яндекс Пэй 772 ₽ вместо 788
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Шеремета А. Д. \"Функционально-стоимостный анализ. 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  • Книга заклятий
    –24 %
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    Книга заклятий

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 390 ₽ вместо 1 418
    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  • Книга "Российский жилблаз" том второй, В. Т. Нарежный, бумага, печать
    –25 %
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    Книга "Российский жилблаз" том второй, В. Т. Нарежный, бумага, печать

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 899 ₽ вместо 1 937
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  • Карманная поваренная книга
    –2 %
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    Карманная поваренная книга

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 842 ₽ вместо 1 880
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  • Религия в цифровом обществе
    –22 %
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    Религия в цифровом обществе

    С картой  Пэй
    Цена с картой Яндекс Пэй 786 ₽ вместо 794
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  • Люди и динозавры
    –22 %
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    Люди и динозавры

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 425 ₽ вместо 1 439
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  • Паасикиви. Геополитика и судьбоносные годы Финляндии
    –22 %
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    Паасикиви. Геополитика и судьбоносные годы Финляндии

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 663 ₽ вместо 1 680
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  • Идея империи и идея революции в русской философии и культуре XIX-XX веков: коллективная монография
    –22 %
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    Идея империи и идея революции в русской философии и культуре XIX-XX веков: коллективная монография

    С картой  Пэй
    Цена с картой Яндекс Пэй 980 ₽ вместо 990
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  • Электронная книга ONYX BOOX Bering 4, темно-серый
    –1 %
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    Электронная книга ONYX BOOX Bering 4, темно-серый

    Рейтинг товара: 4.7 из 5
    на основе 19 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 13 850 ₽ вместо 13 990
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Маршалл Маклюэн. Понимание Медиа. Внешние расширения человека
Маршалл Маклюэн. Понимание Медиа. Внешние расширения человека
5.0
(1)
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Характеристики

Цена с картой Яндекс Пэй:1 194 ₽

Скидка: 8%
–8 %
Вместо: 1 218 ₽1 297 ₽
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    Micro SDHC карта памяти Smartbuy 16GB Сlass 10 (без адаптеров)LE

    Цена 224 ₽ вместо 342
  • Книга «Книга на книжной полке», Петроски Г, 12+
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    Книга «Книга на книжной полке», Петроски Г, 12+

    Цена 1 088 ₽ вместо 1 099
  • Книга «Облик книги», 5-е издание, Чихольд Я, 12+
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    Книга «Облик книги», 5-е издание, Чихольд Я, 12+

    Цена 940 ₽ вместо 949
  • Портативный аккумулятор Xiaomi Power Bank REDMI , 20000 mAh, черный упаковка: коробка
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    Портативный аккумулятор Xiaomi Power Bank REDMI , 20000 mAh, черный упаковка: коробка

    Цена 1 500 ₽ вместо 2 500
  • Повербанк для iphone 5000 mAh, разъем Lightning, WALKER, WB-950, внешний аккумулятор, power bank для телефона, пауэр банк на айфон, пауэрбанк, белый
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    Повербанк для iphone 5000 mAh, разъем Lightning, WALKER, WB-950, внешний аккумулятор, power bank для телефона, пауэр банк на айфон, пауэрбанк, белый

    Цена 844 ₽ вместо 2 500
  • Внешний аккумулятор 10000 mAh Xiaomi Redmi Power Bank PB100LZM (VXN4305GL) темно-серый
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    Внешний аккумулятор 10000 mAh Xiaomi Redmi Power Bank PB100LZM (VXN4305GL) темно-серый

    Цена 1 871 ₽ вместо 2 090
  • SD карта Smartbuy SB64GBSDCL10-01LE
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    SD карта Smartbuy SB64GBSDCL10-01LE

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  • Портативный аккумулятор Xiaomi Redmi Power Bank Fast Charge, 20000 mAh, белый, упаковка: коробка
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    Цена 1 772 ₽ вместо 2 240
  • Micro SecureDigital 64Gb Samsung SDXC EVO+ MB-MC64KA/CN
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    Micro SecureDigital 64Gb Samsung SDXC EVO+ MB-MC64KA/CN

    Цена 863 ₽ вместо 881
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    Внешний аккумулятор Ubear Backup 5000 mAh с поддержкой MagSafe, серый

    Цена 5 475 ₽ вместо 5 530
  • Повербанк для айфон и андроид с встроенными кабелями
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    Повербанк для айфон и андроид с встроенными кабелями

    Цена 1 450 ₽ вместо 3 900
  • Карта памяти Kingston microSDHC Canvas Select Plus Class 10 UHS-I U1 (100/10MB/s) 32GB
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    Карта памяти Kingston microSDHC Canvas Select Plus Class 10 UHS-I U1 (100/10MB/s) 32GB

    Цена 614 ₽ вместо 886
  • Карты памяти SanDisk Extreme PRO SDHC UHS-I 32Gb SDSDXXO-032G-GN4IN
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    Карты памяти SanDisk Extreme PRO SDHC UHS-I 32Gb SDSDXXO-032G-GN4IN

    Цена 1 608 ₽ вместо 2 199
  • Внешний аккумулятор Solove Power Bank 10000mAh Magnetic MagSafe 20W QC 3.0 PD3.0 3A (W12 Pro Panda)
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    Внешний аккумулятор Solove Power Bank 10000mAh Magnetic MagSafe 20W QC 3.0 PD3.0 3A (W12 Pro Panda)

    Цена 3 143 ₽ вместо 3 175
  • Книга "Справочник обжарщика", Рао Скотт, 12+
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    Книга "Справочник обжарщика", Рао Скотт, 12+

    Цена 1 187 ₽ вместо 1 199
  • Люди и динозавры
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    Люди и динозавры

    Цена 1 425 ₽ вместо 1 830
  • Портативный внешний аккумулятор Power Bank для iPhone iWALK 4800 mAh mini, повербанк для Айфона, пауэрбанк, павербанк, повер банк, power bank, белый
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    Портативный внешний аккумулятор Power Bank для iPhone iWALK 4800 mAh mini, повербанк для Айфона, пауэрбанк, павербанк, повер банк, power bank, белый

    Цена 3 872 ₽ вместо 4 900
  • Паасикиви. Геополитика и судьбоносные годы Финляндии
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    Паасикиви. Геополитика и судьбоносные годы Финляндии

    Цена 1 663 ₽ вместо 2 130
  • Книга заклятий
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    Книга заклятий

    Цена 1 390 ₽ вместо 1 818
  • Реклама
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  • Карта памяти micro SDXC Smartbuy 64GB Class 10 UHS-1 (без адаптера)
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    Карта памяти micro SDXC Smartbuy 64GB Class 10 UHS-1 (без адаптера)

    Цена 293 ₽ вместо 449
  • Портативное зарядное устройство Buro T4-10000 10000мАч коричневый
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    Портативное зарядное устройство Buro T4-10000 10000мАч коричневый

    Цена 1 148 ₽ вместо 1 160
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