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Марти Каган. Вдохновленные. Все, что нужно знать продакт-менеджеру

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Описание

Руководство по продуктовому управлению для продакт-менеджеров.
В этой книге представлены основные принципы проектирования и запуска прорывных продуктов, описаны роли членов команды и процесс создания маркетинговой стратегии и продаж.
Инвесторы, владельцы компаний, менеджеры продуктов, маркетологи и продавцы, программисты и дизайнеры обогатятся интересными идеями и инструментами, которые смогут использовать для создания прорывных продуктов и в реализации стратегии бизнеса.
Как самым успешным технологическим компаниям — Amazon, Google, Social Media Netflix, Tesla — удается создавать продукты, вызывающие восхищение миллиардов людей во всем мире? В этой книге известный специалист по управлению высокотехнологическими продуктами Марти Каган проводит полномасштабный мастер-класс о том, как организовать управление продуктами, как создавать высокотехнологичные продукты, которые полюбят клиенты.
Изучив главы, посвященные созданию эффективной команды, методологии прорывных продуктов, внедрению сильной культуры управления продуктами, вы сможете сразу применить эти знания в своей компании.
Первое издание этой книги, вышедшее десять лет назад, стало популярным справочником у менеджеров по технологическим продуктам, его можно найти практически в каждой успешной компании из сферы высоких технологий. Второе, полностью обновленное издание призвано стать ценным источником знаний для менеджеров по высокотехнологичным продуктам.
Для кого книга:
Для инвесторов и владельцев, менеджеров продуктов и стартаперов, маркетологов и продажников, разработчиков программного обеспечения.
Для всех, чья работа связана с созданием продуктов.
Читать далее
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Коротко о товаре

Артикул Маркета
4439939780
Издательство
ISBN
9785001698234
Серия
Управление продуктом
Автор
Марти Каган
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары ЭКСМО
ЭКСМО

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Цена с картой Яндекс Пэй:1 040 ₽

Скидка: 22%
–22 %
Вместо: 1 050 ₽1 334 ₽
  • 17 июня, курьер Маркета • 99 ₽
  • 16 июня, в пункт выдачи • 0 ₽
ЭКСМО
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  • Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?
    –45 %
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    Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

    Рейтинг товара: 4.9 из 5
    на основе 61 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 357 ₽ вместо 372
    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маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом 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  • Марти Каган Вдохновленные. Все, что нужно знать продакт-менеджеру
    –32 %
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    Марти Каган Вдохновленные. Все, что нужно знать продакт-менеджеру

    Рейтинг товара: 4.9 из 5
    на основе 14 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 237 ₽ вместо 1 249
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  • Вдохновленные. Все, что нужно знать продакт-менеджеру
    –2 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-kna6tolpk9i/toggleWishlist":{"skuId":"101876976384","productId":1787370863,"offerId":"x9vL_d95tdHPRlDxja07uw","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQm7y9jtT/g9ckEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhcI77qk1AYQgJbdwvsCGLrYogUg/tDrCA==","sign":"RyU9oz6zmRIhcZSkgFnGZJw2lj7qIrTcKdBFVKsfoWI="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-kna6tolpk9i/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Вдохновленные. Все, что нужно знать продакт-менеджеру

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 567 ₽ вместо 1 599
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  • Product Management без ошибок: гид по созданию, управлению и успешному запуску продукта
    –1 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-uq9ctfuvc1i/toggleWishlist":{"skuId":"101770895214","productId":1756684197,"offerId":"TCypD9f82VP-3W5vv5mJ5Q","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQm7y9jtT/g9ckEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhcIpb/TxQYQ7r6SkPsCGLbCmAUg/tDrCA==","sign":"uYPOT81C+QbRFnrLvIu0VFFagab5lEr9infSkdgsAjo="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-uq9ctfuvc1i/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Product Management без ошибок: гид по созданию, управлению и успешному запуску продукта

    Рейтинг товара: 4.7 из 5
    на основе 19 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 2 570 ₽ вместо 2 596
    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Management без ошибок: гид по созданию, управлению и успешному запуску 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  • Как создать продукт, который купят. Метод Lean Customer Development
    –44 %
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    Как создать продукт, который купят. Метод Lean Customer Development

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 585 ₽ вместо 609
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  • Тарле Е. В. Наполеон. Нашествие Наполеона на Россию
    –12 %
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    Тарле Е. В. Наполеон. Нашествие Наполеона на Россию

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 243 ₽ вместо 1 256
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  • Джанис Спринг. Измена. Как справиться с болью, восстановить доверие и начать жить заново
    –19 %
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    Джанис Спринг. Измена. Как справиться с болью, восстановить доверие и начать жить заново

    С картой  Пэй
    Цена с картой Яндекс Пэй 985 ₽ вместо 995
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    Мартина Лаученгко. Продуктовый маркетинг по любви. Как создавать и продвигать продукты-бестселлеры

    Рейтинг товара: 5 из 5
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    С картой  Пэй
    Цена с картой Яндекс Пэй 944 ₽ вместо 954
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  • Сью Джонсон. Чувство любви. Новый научный подход к романтическим отношениям (суперобложка)
    –22 %
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    Сью Джонсон. Чувство любви. Новый научный подход к романтическим отношениям (суперобложка)

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 861 ₽ вместо 870
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  • Бизнес-инсайты. Весь опыт российского ментора №1
    –38 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-6x9b4aksjav/toggleWishlist":{"skuId":"674494312","productId":1781863826,"offerId":"4yVuOzjdqv7aM-W4M8Dxag","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQm7y9jtT/g9ckEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYIkqvU0QYQ6O7PwQIYgv3PByD+0OsI","sign":"PxI+RHNaqt6c5V1N9JfjltmPMLkwha2mS9aLl04VF2Q="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-6x9b4aksjav/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Бизнес-инсайты. Весь опыт российского ментора №1

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 779 ₽ вместо 795
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  • Понять природу человека. Очерки по индивидуальной психологии Адлер А.
    –31 %
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    Понять природу человека. Очерки по индивидуальной психологии Адлер А.

    С картой  Пэй
    Цена с картой Яндекс Пэй 681 ₽ вместо 688
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Вдохновленные. Все, что нужно знать продакт-менеджеру (Марти Каган)
Марти Каган. Вдохновленные. Все, что нужно знать продакт-менеджеру
5.0
(6)
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5.0
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У продавца:6 оценок·1 отзыв
Больше нет оценок и отзывов на Маркете
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5 месяцев назад • Дмитрий Федосеев • Куплен на Маркете
Достоинства: бумажная книга из бумаги)
Недостатки: не выявлено
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    Гоголь Н. В. Мертвые души

    Цена 227 ₽ вместо 284
  • Марти Каган Вдохновленные. Все, что нужно знать продакт-менеджеру
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    Марти Каган Вдохновленные. Все, что нужно знать продакт-менеджеру

    Цена 1 237 ₽ вместо 1 819
  • Вдохновленные. Все, что нужно знать продакт-менеджеру
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    Вдохновленные. Все, что нужно знать продакт-менеджеру

    Цена 1 567 ₽ вместо 1 599
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    Реклама
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  • Тарле Е. В. Наполеон. Нашествие Наполеона на Россию
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    Тарле Е. В. Наполеон. Нашествие Наполеона на Россию

    Цена 1 243 ₽ вместо 1 407
  • Джанис Спринг. Измена. Как справиться с болью, восстановить доверие и начать жить заново
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    Джанис Спринг. Измена. Как справиться с болью, восстановить доверие и начать жить заново

    Цена 985 ₽ вместо 1 211
  • Мартина Лаученгко. Продуктовый маркетинг по любви. Как создавать и продвигать продукты-бестселлеры
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    Мартина Лаученгко. Продуктовый маркетинг по любви. Как создавать и продвигать продукты-бестселлеры

    Цена 944 ₽ вместо 1 211
  • Сью Джонсон. Чувство любви. Новый научный подход к романтическим отношениям (суперобложка)
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    Сью Джонсон. Чувство любви. Новый научный подход к романтическим отношениям (суперобложка)

    Цена 861 ₽ вместо 1 102
  • Product Management без ошибок: гид по созданию, управлению и успешному запуску продукта
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    Product Management без ошибок: гид по созданию, управлению и успешному запуску продукта

    Цена 2 570 ₽ вместо 2 596
  • Манга. Человек-бензопила. Книга 10. Закуска. Фудзимото. Т.
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    Манга. Человек-бензопила. Книга 10. Закуска. Фудзимото. Т.

    Цена 762 ₽ вместо 770
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    Бизнес-инсайты. Весь опыт российского ментора №1

    Цена 779 ₽ вместо 1 264
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    Как создать продукт, который купят. Метод Lean Customer Development

    Цена 585 ₽ вместо 1 050
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    Понять природу человека. Очерки по индивидуальной психологии Адлер А.

    Цена 681 ₽ вместо 982
  • Сэлинджер Дж. Д. Над пропастью во ржи
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    Сэлинджер Дж. Д. Над пропастью во ржи

    Цена 302 ₽ вместо 366
  • Коутон С, Брид-Райсли К. Пять ночей у Фредди. Серебряные глаза (#1)
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    Коутон С, Брид-Райсли К. Пять ночей у Фредди. Серебряные глаза (#1)

    Цена 513 ₽ вместо 674
  • Манга Магическая битва. Книга 4. Начало повиновения. Пагубный талант
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    Манга Магическая битва. Книга 4. Начало повиновения. Пагубный талант

    Цена 723 ₽ вместо 730
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  • Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."
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    Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."

    Цена 437 ₽ вместо 629
  • Махаон Книга Гарри Поттер и философский камень
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    Махаон Книга Гарри Поттер и философский камень

    Цена 2 055 ₽
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