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Описание

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Не вчера родился: Наука о том, кому мы доверяем и во что верим

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Описание

  • Вы узнаете, что убедить человека в чем-либо скорее очень трудно, чем очень легко.
  • Поймете, какие слухи обычно соответствуют действительности.
  • Познакомитесь с парадоксальными результатами экспериментов, которые выявляют склонность людей к конформизму.
  • Выясните, когда эффективно срабатывают избирательные технологии и реклама.
Признаете, что представления о «кровожадности» толпы в эпоху Французской революции не подтверждаются фактами.
Почему так живучи суеверия и предрассудки, а научное знание часто встречает в обществе упорное сопротивление? Почему массы поддаются манипулированию с помощью грубых технологий? Как повлияло на нашу картину мира бурное развитие социальных сетей? Уго Мерсье, известный когнитивный психолог, работавший в ведущих исследовательских центрах Франции и США, ищет ответ на эти и другие вопросы, оспаривая укоренившееся мнение, что люди по природе своей легковерны. Он знакомит читателя с особенностями нашего восприятия информации, заново осмысливает разные явления древней и новейшей истории — от трагических эпизодов Пелопоннесской войны и процесса над салемскими ведьмами до избрания Трампа и стойкой подозрительности по отношению к вакцинированию. Доказывая ошибочность представлений о нашей неспособности фильтровать поток информации, Мерсье не без юмора предостерегает и от того, чтобы принимать на веру его аргументы.
Цитаты
"Не все заблуждения можно полностью объяснить неверно примененной интуицией. Французы помешаны на гомеопатии, и я до сих пор гадаю почему. Как может вылечить грипп утиная печень, разведенная настолько, что от нее ничего не осталось? В главе 8 я приведу ряд решительно неортодоксальных верований, свойственных жителям Монтайю во Франции XIII в: например, что сохраненная пуповина поможет выиграть суд. Они также меня озадачивают (я не шучу, и, если у вас есть какие-то догадки, поделитесь со мной)".
"На самом деле нацистская пропаганда так и не смогла убедить большинство немецких рабочих с готовностью участвовать в деятельности военной машины, многие из них предпочли сопротивление в форме невыходов на работу. Как только в войне произошел перелом к худшему для Германии, особенно после Сталинградской битвы, люди стали глухи к сообщениям министерства пропаганды. Геббельсовские «неизменные победные реляции становились монотонными и игнорировались общественностью», доверявшей не официальным правительственным программам, а Би-би-си".
Для кого
Для специалистов в области массовых коммуникаций, пропаганды и рекламы, а также для всех, кто интересуется достижениями современной экспериментальной психологии и стремится понять особенности человеческого поведения в информационную эпоху — что здесь объясняется нашей природой и эволюцией, а что представляет собой новые и еще не изученные вызовы.
Читать далее
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Коротко о товаре

Артикул Маркета
494078835
Издательство
ISBN
978-5-00139-411-2
Автор
Мерсье У.
Переводчик
Колпакова Н.
Все характеристики
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Все хиты17 — 23 июня
Акция

Цена с картой Яндекс Пэй:723 ₽

Скидка: 35%
–35 %
Вместо: 745 ₽1 113 ₽
  • 22 июня, курьер Маркета • 99 ₽
  • 22 июня, в пункт выдачи • 0 ₽
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Мерсье У. "Не вчера родился. Наука о том, кому мы доверяем и во что верим"
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  • ЭксклюзивКл. Комната Джованни
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    ЭксклюзивКл. Комната Джованни

    Цена 327 ₽ вместо 330
  • Набор закладок для книг с магнитом FASHION GIRLS, набор 6 шт, блестки, 25x196 мм, юнландия, 113443
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    Набор закладок для книг с магнитом FASHION GIRLS, набор 6 шт, блестки, 25x196 мм, юнландия, 113443

    Цена 130 ₽ вместо 338
  • В прекрасном и яростном мире
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    В прекрасном и яростном мире

    Цена 287 ₽ вместо 290
  • Шантарам. Комплект из 2-х томов. Робертс Г.Д.
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    Шантарам. Комплект из 2-х томов. Робертс Г.Д.

    Цена 394 ₽ вместо 398
  • Дюна
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    Дюна

    Цена 371 ₽ вместо 541
  • Тревожные люди. Фредрик Бакман
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    Тревожные люди. Фредрик Бакман

    Цена 774 ₽ вместо 1 170
  • Атлант расправил плечи. В 3 книгах. Альпина Паблишер
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    Атлант расправил плечи. В 3 книгах. Альпина Паблишер

    Цена 1 079 ₽ вместо 1 853
  • Рэйчел Свейби. 52 упрямые женщины
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    Рэйчел Свейби. 52 упрямые женщины

    Цена 872 ₽ вместо 890
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    Реклама
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  • Ум в движении: Как действие формирует мысль
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    Ум в движении: Как действие формирует мысль

    Цена 472 ₽ вместо 1 050
  • Уилсон Э. "Эусоциальность: Люди, муравьи, голые землекопы и другие общественные животные"
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    Уилсон Э. "Эусоциальность: Люди, муравьи, голые землекопы и другие общественные животные"

    Цена 363 ₽ вместо 367
  • Гонка за Нобелем
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    Гонка за Нобелем

    Цена 802 ₽ вместо 818
  • Вещи, о которых мы не можем рассказать Риммер К.
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    Вещи, о которых мы не можем рассказать Риммер К.

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    Время генома: как генетические технологии меняют наш мир и что это значит для нас

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    Цена 717 ₽ вместо 2 000
  • Настольная игра Cosmodrome Games Котэм Сити
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    Настольная игра Cosmodrome Games Котэм Сити

    Цена 1 134 ₽ вместо 1 145
  • Дотри М, Липпинкотт Р. Всё это время
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    Дотри М, Липпинкотт Р. Всё это время

    Цена 441 ₽ вместо 645
  • Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения
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    Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения

    Цена 682 ₽ вместо 1 500
  • Математика космоса
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    Математика космоса

    Цена 1 417 ₽ вместо 1 445
  • Гаванде А. "Тяжелый случай"
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    Гаванде А. "Тяжелый случай"

    Цена 601 ₽ вместо 607
  • Осознание времени: Прошлое и будущее Земли глазами геолога
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    Осознание времени: Прошлое и будущее Земли глазами геолога

    Цена 901 ₽ вместо 910
  • {"widgets":{"@light/BannerCurtain":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_102_21/content/content/content/bannerCurtain":{"advertisementId":1641961,"impression":"/safeclick/data=SpQw45JhDGE6zDtOdUQO_JjcJ7QsILsk737E2y-zeNqtQEbko6PDDz5UEKtNQImnf2zRnFenePzvGB-HZaSSEzEJUtllP6Ag5Vgh_xpO405cSsRRX2K5N64487iaPd_WB8YeDzC6hF7k5pr2Ad4n439yi_muOyQPuxhKZh9w1BqeQ8P-hcTtafVv0QBG9G3KscJsUtr7JgxheESp-HInWAPTmNUfQzU6QbCRDckz9vMeXmwBz4ByCUNHjR889BlHVutoSGL3JVihBptwnFTMu76fcEAOu5oBEAj-RJEw-2WuNH5mb9PjG1JI1CKfJzWEIYF4uMcLzXpfCD8f-Oq3Lr3ToofOl3pP9uBOwA_2dZTueQHLnVYXndTKiOr_zBl828aNuzZ-NOdHr71sckY_0ben0TGAS-VkE10uTQblblLxX1K3hhcmm_KtdtyCMPGw6k5nrae0leXyzCO9t_06xN_kK7-i-_ljSvMhFauBLOXhukKmAtKOuqvdeSlHPeIKvqi95AOLqEs2YKJRzq4d8QvwCeKULU7btULsCOO9Dh1eQ2NFbpREMmMnQ6VarJEXBoW3iJ-CzxtjHhrn52xCmDSr3pj_cX2nElLxUyCOZrHPzu8_9nQllQelwP77FhXweUorrDgT3yDYXHPhNn59ak7JtVKL_RAvX7jwfeZTX4QCTw5vM3DuCoepfDO35t2PCxt4SgDlUvZC2z3PentaFO51qBCW7d0dQfj8pGMlKqUQbqygXlAfmeSlw78YIf0vCX1oSGcu_l7RYdatMufuE_om89vW0ASYGfkHBik-wwXSnPphOXpUMRvXDGQGCZcA6DiFfNnJgm1r3CxIRR_Afl8GRDaNNXekV316-opUHIHxf40gYyg_lCuq0lo5WXsonv2oiIb3dYhTNUlgzJ7gJmtnx93PpxqovxfG9JSLtEaiis0wT5GFZf__NkbcDaWm5FIqEaX8MkB43Mfyjp_XoMM2vzNezgFzBvOi8e7CuPr7IKyxtyIesR6Tb0WYxNBob0NfW9w7Q_pZJIRNG66qm9Ov6kbG0PqbUClECuXA9uWfnwxKQiSOPnx3EaF9SMOV2tobIzv-zdw,/b64e=1/sign=70ecc749e60d506a6a772798b457732d/keyno=MARKET_1/*"}}},"meta":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_102_21/content/content/content/bannerCurtain":{"name":"@light/BannerCurtain"}}}
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    Реклама
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  • Стеркс Китайская мысль: от Конфуция до повара Дина
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    Стеркс Китайская мысль: от Конфуция до повара Дина

    Цена 1 118 ₽ вместо 1 639
  • Эпоха завоеваний: Греческий мир от Александра до Адриана (336 г. до н. э. - 138 г. н. э.)
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