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Описание

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Метод StoryBrand: Расскажите о своем бренде так, чтобы в него влюбились

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(6)

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Описание

Автор книги несколько лет назад произвел революцию в маркетинге, предложив использовать для продвижения брендов методику сторителлинга и основы классической драматургии метод StoryBrand. Маркетинговые послания и рекламная кампания строятся по принципу создания художественного произведения эмоционально, интересно, с четким сюжетом, завязкой, кульминацией и развязкой. Клиент в рамках этого метода становится героем, а компания проводником, помогающим решить его проблему. Пользуясь методом StoryBrand, вы сможете правильно, понятно и увлекательно рассказать о вашем бренде так, что клиенты не просто услышат и поймут вас они запомнят и полюбят ваш бренд всей душой и будут верны вам долгие годы. Д. Миллер генеральный директор компании StoryBrand; он помог руководителям создать и донести до целевой аудитории маркетинговые послания. Книга о его новаторском методе, ставшая бестселлером The New York Times и высоко оцененная маркетологами всего мира, выходит на русском языке впервые.

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Коротко о товаре

Артикул Маркета

4229464491

Издательство

Альпина Паблишер

ISBN

978-5-9614-2738-7

Автор

Миллер Д.

Год издания

2020, 2024

Все характеристики

Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.

Все товары Альпина Паблишер

Где купить

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Цена с картой Яндекс Пэй:576 ₽

Скидка: 53%

–53 %

Вместо: 594 ₽~~1 238~~ ₽

Завтра, курьер Маркета • 99 ₽
Завтра, в пункт выдачи • 0 ₽

Альпина книги

Рейтинг 5 из 5

7Котзывов

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Цена с картой Яндекс Пэй:1 171 ₽

Скидка: 2%

–2 %

Вместо: 1 195 ₽

6 июня, курьер Маркета • 99 ₽
6 июня, в пункт выдачи • 0 ₽

COMBOOK

Рейтинг 4.9 из 5

3Котзывов

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Месяц назад • Максим Харитонов • Куплен на Маркете

Достоинства: отличное соотношение цены/качества
Недостатки: не выявил

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Дум Э. Творец слез

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Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения

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Воронки продаж по методу StoryBrand: Пошаговое руководство

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Воронки продаж по методу StoryBrand: Пошаговое руководство

Цена 730 ₽ вместо 1 238

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Книга 1984

Цена 177 ₽ вместо 179

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Кондо Мари. Магическая уборка. Японское искусство наведения порядка дома и в жизни

Цена 638 ₽ вместо 747

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1984 (новый перевод)

Цена 312 ₽ вместо 453

Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

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Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

Цена 583 ₽ вместо 1 053

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Воронки продаж по методу StoryBrand: Пошаговое руководство

Цена 958 ₽ вместо 978

Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

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Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

Цена 362 ₽ вместо 653

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Настольная игра Имаджинариум арт.11664

Цена 1 826 ₽ вместо 1 977

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Лидерство, основанное на принципах

Цена 406 ₽ вместо 550

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Мастер и Маргарита. Булгаков М. А.

Цена 161 ₽ вместо 165

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Cosmodrome Games Игра "Котэм сити" 52024

Цена 1 138 ₽ вместо 1 726

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