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Описание

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Метод StoryBrand: Расскажите о своем бренде так, чтобы в него влюбились

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5.0
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Описание

Автор книги несколько лет назад произвел революцию в маркетинге, предложив использовать для продвижения брендов методику сторителлинга и основы классической драматургии метод StoryBrand. Маркетинговые послания и рекламная кампания строятся по принципу создания художественного произведения эмоционально, интересно, с четким сюжетом, завязкой, кульминацией и развязкой. Клиент в рамках этого метода становится героем, а компания проводником, помогающим решить его проблему. Пользуясь методом StoryBrand, вы сможете правильно, понятно и увлекательно рассказать о вашем бренде так, что клиенты не просто услышат и поймут вас они запомнят и полюбят ваш бренд всей душой и будут верны вам долгие годы. Д. Миллер генеральный директор компании StoryBrand; он помог руководителям создать и донести до целевой аудитории маркетинговые послания. Книга о его новаторском методе, ставшая бестселлером The New York Times и высоко оцененная маркетологами всего мира, выходит на русском языке впервые.
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Коротко о товаре

Артикул Маркета
4229464491
Издательство
ISBN
978-5-9614-2738-7
Автор
Миллер Д.
Год издания
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Альпина Паблишер
Альпина Паблишер

Где купить

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Цена с картой Яндекс Пэй:596 ₽

Скидка: 52%
–52 %
Вместо: 614 ₽1 238 ₽
  • Завтра, курьер Маркета • 99 ₽
  • Завтра, в пункт выдачи • 0 ₽
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  • Ясно, понятно: Как доносить мысли и убеждать людей с помощью слов
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    Ясно, понятно: Как доносить мысли и убеждать людей с помощью слов

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понятно: Как доносить мысли и убеждать людей с помощью 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  • Воронки продаж по методу StoryBrand: Пошаговое руководство
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    Воронки продаж по методу StoryBrand: Пошаговое руководство

    Рейтинг товара: 5 из 5
    на основе 2 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 750 ₽ вместо 773
    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  • Тысячеликий герой (#экопокет)
    –44 %
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    Тысячеликий герой (#экопокет)

    Рейтинг товара: 4.8 из 5
    на основе 53 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 456 ₽ вместо 461
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  • Жалоба - это подарок. Как сохранить лояльность клиентов в сложных ситуациях. Дж. Барлоу и Кл. Мёллер
    –17 %
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    Жалоба - это подарок. Как сохранить лояльность клиентов в сложных ситуациях. Дж. Барлоу и Кл. Мёллер

    Рейтинг товара: 5 из 5
    на основе 2 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 809 ₽ вместо 825
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Как сохранить лояльность клиентов в сложных ситуациях. Дж. Барлоу и Кл. 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  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
    –45 %
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Рейтинг товара: 4.9 из 5
    на основе 89 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 583 ₽ вместо 601
    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  • Магическая уборка. Японское искусство наведения порядка дома и в жизни, Кондо Мари
    –21 %
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    Магическая уборка. Японское искусство наведения порядка дома и в жизни, Кондо Мари

    Рейтинг товара: 4.8 из 5
    на основе 69 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 606 ₽ вместо 612
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  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
    –42 %
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Рейтинг товара: 4.7 из 5
    на основе 56 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 535 ₽ вместо 552
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  • Прайор К. Не рычите на собаку! Книга о дрессировке людей, животных и самого себя
    ВАМ–28 %
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    Прайор К. Не рычите на собаку! Книга о дрессировке людей, животных и самого себя

    Рейтинг товара: 4.8 из 5
    на основе 41 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 273 ₽ вместо 276
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Не рычите на собаку! 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  • Синек С. Лидеры едят последними: как создать команду мечты
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    Синек С. Лидеры едят последними: как создать команду мечты

    Рейтинг товара: 5 из 5
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    Цена с картой Яндекс Пэй 662 ₽ вместо 669
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  • Искусство завоевывать друзей и оказывать влияние на людей, эффективно общаться и расти как личность
    –1 %
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    Искусство завоевывать друзей и оказывать влияние на людей, эффективно общаться и расти как личность

    Рейтинг товара: 4.5 из 5
    на основе 6 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 322 ₽ вместо 325
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  • Воронки продаж по методу StoryBrand: Пошаговое руководство
    –2 %
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    Воронки продаж по методу StoryBrand: Пошаговое руководство

    Рейтинг товара: 4 из 5
    на основе 2 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 958 ₽ вместо 978
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Миллер Д. "Метод StoryBrand"
Метод StoryBrand: Расскажите о своем бренде так, чтобы в него влюбились
5.0
(9)
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Цена с картой Яндекс Пэй:596 ₽

Скидка: 52%
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Вместо: 614 ₽1 238 ₽
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5.0
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У продавца:9 оценок·1 отзыв
У всех продавцов:10 оценок·1 отзыв
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Месяц назад • Максим Харитонов • Куплен на Маркете
Достоинства: отличное соотношение цены/качества
Недостатки: не выявил
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Идеи для покупок

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    Набор закладок для книг с магнитом FASHION GIRLS, набор 6 шт, блестки, 25x196 мм, юнландия, 113443

    Цена 130 ₽ вместо 338
  • Воронки продаж по методу StoryBrand: Пошаговое руководство
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    Воронки продаж по методу StoryBrand: Пошаговое руководство

    Цена 750 ₽ вместо 1 238
  • Атомные привычки. Как приобрести хорошие привычки и избавиться от плохих
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    Атомные привычки. Как приобрести хорошие привычки и избавиться от плохих

    Цена 816 ₽ вместо 1 463
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    Прайор К. Не рычите на собаку! Книга о дрессировке людей, животных и самого себя

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    Обложки для учебников "Школа России" EUCLID, 10 шт, 80 мкм, 265 x 490 мм (Плотные, прозрачные, универсальные)

    Цена 245 ₽ вместо 699
  • Шантарам. Комплект из 2-х томов. Робертс Г.Д.
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    Шантарам. Комплект из 2-х томов. Робертс Г.Д.

    Цена 394 ₽ вместо 398
  • Развивающая настольная игра "Безумный крокодил", на реакцию, внимание, ловкость, для детей
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    Развивающая настольная игра "Безумный крокодил", на реакцию, внимание, ловкость, для детей

    Цена 205 ₽ вместо 605
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    Реклама
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  • Дик Ф. К. Помутнение
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    Дик Ф. К. Помутнение

    Цена 575 ₽ вместо 674
  • Жалоба - это подарок. Как сохранить лояльность клиентов в сложных ситуациях. Дж. Барлоу и Кл. Мёллер
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    Жалоба - это подарок. Как сохранить лояльность клиентов в сложных ситуациях. Дж. Барлоу и Кл. Мёллер

    Цена 809 ₽ вместо 971
  • Тысячеликий герой (#экопокет)
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    Тысячеликий герой (#экопокет)

    Цена 456 ₽ вместо 819
  • Тревожные люди. Фредрик Бакман
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    Тревожные люди. Фредрик Бакман

    Цена 774 ₽ вместо 1 170
  • Терра и тайна созвездий. Книга 1
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    Терра и тайна созвездий. Книга 1

    Цена 504 ₽ вместо 988
  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 583 ₽ вместо 1 053
  • Источник / Художественная литература
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    Источник / Художественная литература

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    Синек С. Лидеры едят последними: как создать команду мечты

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  • Атлант расправил плечи. В 3 книгах. Альпина Паблишер
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    Атлант расправил плечи. В 3 книгах. Альпина Паблишер

    Цена 1 079 ₽ вместо 1 853
  • 1984 (новый перевод)
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    1984 (новый перевод)

    Цена 226 ₽ вместо 425
  • Магическая уборка. Японское искусство наведения порядка дома и в жизни, Кондо Мари
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    Магическая уборка. Японское искусство наведения порядка дома и в жизни, Кондо Мари

    Цена 606 ₽ вместо 765
  • Я знаю, что вы сделали прошлым летом. Дункан Л. Дом историй
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    Я знаю, что вы сделали прошлым летом. Дункан Л. Дом историй

    Цена 641 ₽ вместо 655
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    Реклама
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  • Обложкин Комплект обложек для начальных классов (20 шт)
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    Обложкин Комплект обложек для начальных классов (20 шт)

    Цена 308 ₽ вместо 408
  • Игра настольная карточная Подбери Мем Мемограм оригинальная для развлечения в компании с мемами
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    Игра настольная карточная Подбери Мем Мемограм оригинальная для развлечения в компании с мемами

    Цена 717 ₽ вместо 2 000
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