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Описание

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Метод StoryBrand: Расскажите о своем бренде так, чтобы в него влюбились

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5.0
(7)
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Описание

Автор книги несколько лет назад произвел революцию в маркетинге, предложив использовать для продвижения брендов методику сторителлинга и основы классической драматургии метод StoryBrand. Маркетинговые послания и рекламная кампания строятся по принципу создания художественного произведения эмоционально, интересно, с четким сюжетом, завязкой, кульминацией и развязкой. Клиент в рамках этого метода становится героем, а компания проводником, помогающим решить его проблему. Пользуясь методом StoryBrand, вы сможете правильно, понятно и увлекательно рассказать о вашем бренде так, что клиенты не просто услышат и поймут вас они запомнят и полюбят ваш бренд всей душой и будут верны вам долгие годы. Д. Миллер генеральный директор компании StoryBrand; он помог руководителям создать и донести до целевой аудитории маркетинговые послания. Книга о его новаторском методе, ставшая бестселлером The New York Times и высоко оцененная маркетологами всего мира, выходит на русском языке впервые.
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Коротко о товаре

Артикул Маркета
4229464491
Издательство
ISBN
978-5-9614-2738-7
Автор
Миллер Д.
Год издания
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Альпина Паблишер
Альпина Паблишер

Где купить

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Цена с картой Яндекс Пэй:590 ₽

Скидка: 52%
–52 %
Вместо: 614 ₽1 238 ₽
  • Завтра, курьер Маркета • 99 ₽
  • Завтра, в пункт выдачи • 0 ₽
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  • Ясно, понятно: Как доносить мысли и убеждать людей с помощью слов
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    Ясно, понятно: Как доносить мысли и убеждать людей с помощью слов

    Рейтинг товара: 4.9 из 5
    на основе 103 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 837 ₽ вместо 872
    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понятно: Как доносить мысли и убеждать людей с помощью 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  • Тысячеликий герой (#экопокет)
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    Тысячеликий герой (#экопокет)

    Рейтинг товара: 4.8 из 5
    на основе 53 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 456 ₽ вместо 461
    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  • Воронки продаж по методу StoryBrand: Пошаговое руководство
    ВАМ–39 %
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    Воронки продаж по методу StoryBrand: Пошаговое руководство

    Рейтинг товара: 5 из 5
    на основе 2 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 750 ₽ вместо 782
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  • Жалоба - это подарок. Как сохранить лояльность клиентов в сложных ситуациях. Дж. Барлоу и Кл. Мёллер
    –17 %
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    Жалоба - это подарок. Как сохранить лояльность клиентов в сложных ситуациях. Дж. Барлоу и Кл. Мёллер

    Рейтинг товара: 5 из 5
    на основе 2 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 809 ₽ вместо 825
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Как сохранить лояльность клиентов в сложных ситуациях. Дж. Барлоу и Кл. 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  • Карнеги Д. Искусство завоевывать друзей и оказывать влияние на людей, эффективно общаться и расти как личность
    –1 %
    ПРОМОКОД –22 %
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    Карнеги Д. Искусство завоевывать друзей и оказывать влияние на людей, эффективно общаться и расти как личность

    Рейтинг товара: 2.3 из 5
    на основе 3 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 502 ₽ вместо 507
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  • Магическая уборка. Японское искусство наведения порядка дома и в жизни, Кондо Мари
    –21 %
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    Магическая уборка. Японское искусство наведения порядка дома и в жизни, Кондо Мари

    Рейтинг товара: 4.8 из 5
    на основе 69 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 606 ₽ вместо 612
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  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
    –42 %
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Рейтинг товара: 4.9 из 5
    на основе 89 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 607 ₽ вместо 632
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  • Прайор К. Не рычите на собаку! Книга о дрессировке людей, животных и самого себя
    –22 %
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    Прайор К. Не рычите на собаку! Книга о дрессировке людей, животных и самого себя

    Рейтинг товара: 4.8 из 5
    на основе 41 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 295 ₽ вместо 298
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Не рычите на собаку! 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  • Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?
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    Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

    Рейтинг товара: 4.9 из 5
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    Цена с картой Яндекс Пэй 357 ₽ вместо 372
    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  • Синек С. Лидеры едят последними: как создать команду мечты
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    Синек С. Лидеры едят последними: как создать команду мечты

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 662 ₽ вместо 669
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  • Воронки продаж по методу StoryBrand: Пошаговое руководство
    –2 %
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    Воронки продаж по методу StoryBrand: Пошаговое руководство

    Рейтинг товара: 4 из 5
    на основе 2 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 958 ₽ вместо 978
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Миллер Д. "Метод StoryBrand"
Метод StoryBrand: Расскажите о своем бренде так, чтобы в него влюбились
5.0
(7)
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Задать вопрос
Характеристики

Цена с картой Яндекс Пэй:590 ₽

Скидка: 52%
–52 %
Вместо: 614 ₽1 238 ₽
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5.0
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У продавца:7 оценок·1 отзыв
У всех продавцов:8 оценок·1 отзыв
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user avatar
Месяц назад • Максим Харитонов • Куплен на Маркете
Достоинства: отличное соотношение цены/качества
Недостатки: не выявил
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Идеи для покупок

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Посмотреть всё
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  • Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения
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    Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения

    Цена 682 ₽ вместо 1 500
  • Обложки для учебников "Школа России" EUCLID, 10 шт, 80 мкм, 265 x 490 мм (Плотные, прозрачные, универсальные)
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    Обложки для учебников "Школа России" EUCLID, 10 шт, 80 мкм, 265 x 490 мм (Плотные, прозрачные, универсальные)

    Цена 245 ₽ вместо 699
  • Обложкин Комплект обложек для начальных классов (20 шт)
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    Обложкин Комплект обложек для начальных классов (20 шт)

    Цена 308 ₽ вместо 408
  • Настольная игра «Поймай монстрика» (жестяная коробочка)
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    Настольная игра «Поймай монстрика» (жестяная коробочка)

    Цена 266 ₽ вместо 460
  • Настольная игра Cosmodrome Games Котэм Сити
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    Настольная игра Cosmodrome Games Котэм Сити

    Цена 1 143 ₽ вместо 1 155
  • 1984 (новый перевод)
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    1984 (новый перевод)

    Цена 226 ₽ вместо 425
  • Ясно, понятно: Как доносить мысли и убеждать людей с помощью слов
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    Реклама
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  • Развивающая настольная игра "Безумный крокодил", на реакцию, внимание, ловкость, для детей
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    Развивающая настольная игра "Безумный крокодил", на реакцию, внимание, ловкость, для детей

    Цена 230 ₽ вместо 605
  • Воронки продаж по методу StoryBrand: Пошаговое руководство
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    Воронки продаж по методу StoryBrand: Пошаговое руководство

    Цена 750 ₽ вместо 1 238
  • Кесоян Светлана "Торт. Кулинарный детектив"
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    Кесоян Светлана "Торт. Кулинарный детектив"

    Цена 278 ₽ вместо 281
  • Шантарам. Комплект из 2-х томов. Робертс Г.Д.
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    Шантарам. Комплект из 2-х томов. Робертс Г.Д.

    Цена 394 ₽ вместо 398
  • Прайор К. Не рычите на собаку! Книга о дрессировке людей, животных и самого себя
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    Прайор К. Не рычите на собаку! Книга о дрессировке людей, животных и самого себя

    Цена 295 ₽ вместо 377
  • Не доверяй никому (Уэбб Д.)
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    Не доверяй никому (Уэбб Д.)

    Цена 638 ₽ вместо 650
  • Тысячеликий герой (#экопокет)
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    Тысячеликий герой (#экопокет)

    Цена 456 ₽ вместо 819
  • Жалоба - это подарок. Как сохранить лояльность клиентов в сложных ситуациях. Дж. Барлоу и Кл. Мёллер
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    Жалоба - это подарок. Как сохранить лояльность клиентов в сложных ситуациях. Дж. Барлоу и Кл. Мёллер

    Цена 809 ₽ вместо 971
  • Синек С. Лидеры едят последними: как создать команду мечты
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    Магическая уборка. Японское искусство наведения порядка дома и в жизни, Кондо Мари

    Цена 606 ₽ вместо 765
  • Карнеги Д. Искусство завоевывать друзей и оказывать влияние на людей, эффективно общаться и расти как личность
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    Карнеги Д. Искусство завоевывать друзей и оказывать влияние на людей, эффективно общаться и расти как личность

    Цена 502 ₽ вместо 507
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    Реклама
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  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

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  • Воронки продаж по методу StoryBrand: Пошаговое руководство
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    Воронки продаж по методу StoryBrand: Пошаговое руководство

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