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Описание

Восторг, любопытство, зависть, страх и даже отвращение - этими чувствами, а вовсе не разумом руководствуется человек, совершая покупку.
Кайл М. К. - американский эксперт по эмоциональному интеллекту - изучил успех таких компаний, как Disney, Apple или Starbucks, и выстроил собственный подход к сердцу и кошельку клиента. И назвал его "Экономикой эмоций".
Суть проста: хотите влюбить людей в себя, свой продукт или компанию - приправляйте густым соусом точно подобранных эмоций любую грамотно просчитанную стратегию. Все, кто только начинает свою карьеру, а также владельцы малого бизнеса, фрилансеры и руководители крупных компаний узнают из книги "Между хейтом и хайпом", как зарабатывать на любви и ненависти, умилении и отвращении.
Читать далее
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Коротко о товаре

Артикул Маркета
4921453408
Издательство
ISBN
9785041103774
Серия
Экономика эмоций
Автор
М. К. Кайл
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары ЭКСМО
ЭКСМО

Где купить

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Цена с картой Яндекс Пэй:422 ₽

Скидка: 2%
–2 %
Вместо: 430 ₽
  • 22 июня, курьер Маркета • 249 ₽
  • 22 июня, в пункт выдачи • 0 ₽
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  • Книга. Между хейтом и хайпом. Экономика эмоций в действии 2023 (2039581115801)
    –25 %
    УЦЕНКА
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    Книга. Между хейтом и хайпом. Экономика эмоций в действии 2023 (2039581115801)

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 561 ₽ вместо 1 593
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  • Мозг Брока. О науке, космосе и человеке
    –23 %
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    Мозг Брока. О науке, космосе и человеке

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 475 ₽ вместо 490
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  • Единое ничто. Эволюция мышления от древности до наших дней
    –15 %
    ПРОМОКОД –15 %
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    Единое ничто. Эволюция мышления от древности до наших дней

    С картой  Пэй
    Цена с картой Яндекс Пэй 619 ₽ вместо 625
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  • Алексей Сафронов - Единое ничто. Эволюция мышления от древности до наших дней
    –1 %
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    Алексей Сафронов - Единое ничто. Эволюция мышления от древности до наших дней

    С картой  Пэй
    Цена с картой Яндекс Пэй 2 411 ₽ вместо 2 435
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  • Тара Уэлл. Зеркальные медитации. Лицом к лицу с самим собой
    –17 %
    ПРОМОКОД –15 %
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    Тара Уэлл. Зеркальные медитации. Лицом к лицу с самим собой

    С картой  Пэй
    Цена с картой Яндекс Пэй 581 ₽ вместо 587
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  • Золотая нить. Как ткань изменила историю
    –1 %
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    Золотая нить. Как ткань изменила историю

    С картой  Пэй
    Цена с картой Яндекс Пэй 3 588 ₽ вместо 3 624
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  • Ян-Уве Рогге. Пубертат. Как пережить переходный возраст ребенку и родителям
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    Ян-Уве Рогге. Пубертат. Как пережить переходный возраст ребенку и родителям

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Пубертат. Как пережить переходный возраст ребенку и 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  • Нетворкинг для разведчиков. Как извлечь пользу из любого знакомства
    –1 %
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    Нетворкинг для разведчиков. Как извлечь пользу из любого знакомства

    Рейтинг товара: 4.8 из 5
    на основе 153 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 2 043 ₽ вместо 2 064
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  • Привычка быть счастливым 2.0
    –1 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-d3yhfp4ke5m/toggleWishlist":{"skuId":"101979722334","productId":1830539046,"offerId":"NT8LmHeSHWK5Mr4Ts4YFhw","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQ4tTYksGr+vE+EjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhcIpp7v6AYQ3qTc8/sCGLSbgwgg/tDrCA==","sign":"oxAQwK1PIRTMVX5mpGeecMagkpA3AOFevfLN+uzkJqE="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-d3yhfp4ke5m/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Привычка быть счастливым 2.0

    С картой  Пэй
    Цена с картой Яндекс Пэй 2 174 ₽ вместо 2 196
    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  • I Am Here Now. A creative mindfulness guide and journal
    –1 %
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    I Am Here Now. A creative mindfulness guide and journal

    С картой  Пэй
    Цена с картой Яндекс Пэй 3 236 ₽ вместо 3 269
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Между хейтом и хайпом. Экономика эмоций в действии.
Между хейтом и хайпом. Экономика эмоций в действии
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Идеи для покупок

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    М. К. К. Между хейтом и хайпом. Экономика эмоций в действии

    Цена 182 ₽ вместо 260
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    Зощенко М. М. Юмористические рассказы

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    Единое ничто. Эволюция мышления от древности до наших дней

    Цена 619 ₽ вместо 725
  • Алексей Сафронов - Единое ничто. Эволюция мышления от древности до наших дней
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    Алексей Сафронов - Единое ничто. Эволюция мышления от древности до наших дней

    Цена 2 411 ₽ вместо 2 435
  • Золотой теленок
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    Золотой теленок

    Цена 449 ₽ вместо 454
  • Тара Уэлл. Зеркальные медитации. Лицом к лицу с самим собой
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    Тара Уэлл. Зеркальные медитации. Лицом к лицу с самим собой

    Цена 581 ₽ вместо 696
  • Золотая нить. Как ткань изменила историю
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    Золотая нить. Как ткань изменила историю

    Цена 3 588 ₽ вместо 3 624
  • Сэлинджер Дж. Д. Над пропастью во ржи
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    Сэлинджер Дж. Д. Над пропастью во ржи

    Цена 248 ₽ вместо 366
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    Реклама
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  • Нетворкинг для разведчиков. Как извлечь пользу из любого знакомства
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    Нетворкинг для разведчиков. Как извлечь пользу из любого знакомства

    Цена 2 043 ₽ вместо 2 064
  • Привычка быть счастливым 2.0
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    Привычка быть счастливым 2.0

    Цена 2 174 ₽ вместо 2 196
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    Мозг Брока. О науке, космосе и человеке

    Цена 475 ₽ вместо 613
  • Ганнибал
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    Ганнибал

    Цена 555 ₽ вместо 561
  • Ян-Уве Рогге. Пубертат. Как пережить переходный возраст ребенку и родителям
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    Ян-Уве Рогге. Пубертат. Как пережить переходный возраст ребенку и родителям

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    Лю Цысинь. Темный лес

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    Пелевин В. О. Transhumanism inc.

    Цена 489 ₽ вместо 494
  • I Am Here Now. A creative mindfulness guide and journal
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    I Am Here Now. A creative mindfulness guide and journal

    Цена 3 236 ₽ вместо 3 269
  • Лю Цысинь. Воспоминания о прошлом Земли. Трилогия
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    Лю Цысинь. Воспоминания о прошлом Земли. Трилогия

    Цена 1 790 ₽ вместо 1 808
  • Шерри А. Хрупкое равновесие. Книга 1
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    Шерри А. Хрупкое равновесие. Книга 1

    Цена 426 ₽ вместо 645
  • Митчелл М. Унесенные ветром (комплект из 2 книг: том 1 и том 2)
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    Митчелл М. Унесенные ветром (комплект из 2 книг: том 1 и том 2)

    Цена 508 ₽ вместо 645
  • Булгаков М. А. Морфий
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    Булгаков М. А. Морфий

    Цена 183 ₽ вместо 284
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    Реклама
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  • Данте Алигьери. Божественная комедия
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    Данте Алигьери. Божественная комедия

    Цена 256 ₽ вместо 311
  • Две жизни. Конкордия Антарова. Мистический роман с комментариями в четырех частях. Коллекционное офо
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    Две жизни. Конкордия Антарова. Мистический роман с комментариями в четырех частях. Коллекционное офо

    Цена 2 009 ₽ вместо 2 636
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