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(HBR) Коллектив авторов "Стратегия (электронная книга)"
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О чем Harvard Business Review — главный деловой журнал в мире. С гордостью представляем новый выпуск серии «HBR: 10 лучших статей», посвященный проблемам стратегического планирования бизнеса. Если ваша компания тратит массу энергии на стратегическое планирование, результатами которого вы недовольны, то это книга для вас. Из сотен статей HBR, посвященных планированию, мы выбрали самые полезные с практической точки зрения. Из них вы узнаете, какие конкурентные силы должны учитываться при разработке стратегии компании; какие показатели важно принимать во внимание, а какие — нет; кому стоит делегировать принятие решений. И самое главное: как претворить великолепную стратегию в блестящие результаты. Особенности - Стратегия для компании — то же самое, что карта для мореплавателя: постарайтесь сделать ее четкой, понятной и ведущей прямо к цели. - Вы научитесь внедрять грамотно составленную стратегию в реальную практику компании, а значит, научитесь добиваться поставленных бизнес-целей. - Лучшие статьи о стратегическом планировании в одном месте — больше не надо собирать подборку Harvard Business Review и читать краткие содержания.
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Моборн Р., Harvard Business Review (HBR), Чан Ким В., Поррас Д., Портер М., Каплан Р., Коллинз Д., Кристенсен К., Нилсон Г., Гилберт Д., Нортон Д., Мартин К., Мэнкинс М., Джонсон М., Бленко М., Гэдиш О., Роджерс П., Стил Р., Кагерманн Х., Пауэрс Э.
Год издания
2016
Все характеристики
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