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Монетизируй это! 999 идей для роста и продвижения малого бизнеса

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Описание

Ааа, это так работает! Теперь я понимаю, как продвигать бизнес!
Теория, теория. Везде одна теория.
Нет ли у вас чего-нибудь прикладного? Практического?
Чтобы почитать и сразу понять, как и чем рекламировать свой продукт!
Вы решили работать на себя? Жму руку! Многие из нас когда-то приняли такое решение: не просто помечтать, а реализовать идею; не просто ходить в офис, а принимать решения; не просто работать, а делать что-то классное и полезное.
Строить свой бизнес трудно. Особенно, если брать на себя все заботы, от стульев в офис до постов с картинками у блогеров. Иногда можно убить целый день на то, чтобы в потоке информации найти ответ: что лучше запустить сначала – контекстную или таргетированную рекламу. А потом ломать голову, выбирая: либо плакат на въезде в район, либо pop-up store в торговом комплексе.
Чтобы быстро и осмысленно выбирать инструменты, нужно понимать, чем вообще имеет смысл пользоваться прямо сейчас, и как это всё работает.
Книга «Монетизируй это!» в очень простой и понятной форме рассказывает о практических приемах маркетинга в 2022 году. Все примеры, приведенные в книге, опробованы на практике и принесли владельцам бизнеса результат.
Первая часть книги посвящена разборам того, как работает рекламный арсенал.
Вторая часть книги – практическое приложение, содержащее алгоритмы продвижения для 25 бизнесов, от детского центра до цветочной лавки; от автосервиса до небольшого производства.
Это реальные кейсы, собранные за 18-летней практики автора и коллег.
Книга, это «курс маркетинга и рекламы» в простой, интересной и прикладной форме.
Для кого:
Для широкого круга читателей – для всех, кто интересуется темой малого бизнеса и темой рекламы. Для предпринимателей, маркетологов.
Автор:
Лиана Викулова, руководитель брендинг-студии Адекватные люди. В рекламе с 2003 года (18 лет).
Работала на стороне рекламодателя в деловом глянцевом издании и на стороне рекламщика - в рекламном агентстве, в дизайн-студии, в smm-агентстве, в брендинг-студии. В деловом журнале провела несколько десятков интервью с легендами российского бизнеса.
Копирайтер, пиарщик, маркетолог со стажем 18 лет.
Длинный список публикаций в популярных и специальных профессиональных изданиях: Forbes, ADME, Маркетинговые коммуникации, Российский продовольственный рынок и др.
Спикер на отраслевых мероприятиях и в бизнес-школах, автор серии вебинаров и роликов на популярных каналах в социальных сетях.
Читать далее
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Коротко о товаре

Артикул Маркета
3619260799
Издательство
ISBN
9785600031463
Автор
Лиана Викулова
Год издания
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Адекватные люди

Где купить

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Цена с картой Яндекс Пэй:486 ₽

Скидка: 40%
–40 %
Вместо: 496 ₽810 ₽
  • Завтра, курьер Маркета • 249 ₽
  • Завтра, в пункт выдачи • 0 ₽
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Монетизируй это! 999 идей для роста и продвижения малого бизнеса
Монетизируй это! 999 идей для роста и продвижения малого бизнеса
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(1)
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–40 %
Вместо: 496 ₽810 ₽
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user avatar
10 ноября 2023 • Владимир Карасенко
Достоинства: Более чем просто и понятноНедостатки: НетКомментарий: Все по пунктам. Максимально прикладная книга. Понравилось разделение по отраслям и видам бизнеса.
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    Цена 290 ₽ вместо 422
  • Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?
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    Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

    Цена 383 ₽ вместо 653
  • Ночь в Лиссабоне
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    Ночь в Лиссабоне

    Цена 512 ₽ вместо 517
  • Камо грядеши Сенкевич Г.
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    Камо грядеши Сенкевич Г.

    Цена 282 ₽ вместо 411
  • Ночь в Лиссабоне
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    Ночь в Лиссабоне

    Цена 317 ₽ вместо 320
  • Виктория Шиманская. Детские кризисы
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    Виктория Шиманская. Детские кризисы

    Цена 612 ₽ вместо 747
  • Реклама
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  • Ушаков А. В. "100 практических советов при болезнях щитовидной железы. Справочное руководство для пациентов 2 изд."
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    Ушаков А. В. "100 практических советов при болезнях щитовидной железы. Справочное руководство для пациентов 2 изд."

    Цена 413 ₽ вместо 444
  • Будут изгонять бесов
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    Будут изгонять бесов

    Цена 495 ₽ вместо 800
  • Мастер и Маргарита. Булгаков М.
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    Мастер и Маргарита. Булгаков М.

    Цена 177 ₽ вместо 179
  • Как научиться оптимизму: Измените взгляд на мир и свою жизнь (покет) / Психология / Саморазвитие / Счастье
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    Как научиться оптимизму: Измените взгляд на мир и свою жизнь (покет) / Психология / Саморазвитие / Счастье

    Цена 432 ₽ вместо 587
  • Дюна
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    Дюна

    Цена 375 ₽ вместо 541
  • Андерс Хансен. Почему мне плохо, когда все вроде хорошо. Реальные причины негативных чувств и как с ними быть
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    Андерс Хансен. Почему мне плохо, когда все вроде хорошо. Реальные причины негативных чувств и как с ними быть

    Цена 591 ₽ вместо 877
  • Восьмой навык. От эффективности к величию (Кови С.)
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    Восьмой навык. От эффективности к величию (Кови С.)

    Цена 1 144 ₽ вместо 1 168
  • Сеттерваль К. Давай надеяться на лучшее
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    Сеттерваль К. Давай надеяться на лучшее

    Цена 188 ₽ вместо 260
  • Эрдрич Л. Ночной сторож
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    Эрдрич Л. Ночной сторож

    Цена 179 ₽ вместо 260
  • Похвалите меня: Как перестать зависеть от чужого мнения и обрести уверенность в себе (покет) / Психология / Самооценка
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    Похвалите меня: Как перестать зависеть от чужого мнения и обрести уверенность в себе (покет) / Психология / Самооценка

    Цена 382 ₽ вместо 488
  • Амир Левин, Рэйчел Хеллер. Подходим друг другу: Как теория привязанности поможет создать гармоничные отношения
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    Амир Левин, Рэйчел Хеллер. Подходим друг другу: Как теория привязанности поможет создать гармоничные отношения

    Цена 719 ₽ вместо 899
  • Настольная игра Поймай монстрика
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    Настольная игра Поймай монстрика

    Цена 305 ₽ вместо 450
  • Реклама
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  • Книга Не говори никому
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    Книга Не говори никому

    Цена 231 ₽ вместо 233
  • Игра «Просто объясни глухому», 20 карт, 10+ (арт. 7354566)
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    Игра «Просто объясни глухому», 20 карт, 10+ (арт. 7354566)

    Цена 202 ₽ вместо 256
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