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Описание

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Нетесин С. "Оптимальная бизнес-модель: Четыре инструмента управления рисками"

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Нет отзывов
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Описание

Книга предлагает предпринимателям и менеджерам — как начинающим, так и опытным — инновационный подход к конструированию бизнес-моделей, названный авторами 4W. Речь идет о внесении изменений в то, когда, почему и какие решения принимаются в бизнес-модели, а также о влиянии на тех, кто их принимает. Внешне незначительные модификации бизнес-модели позволяют получить огромные конкурентные преимущества. Метод 4W применим и к крупному, и к малому бизнесу. В частности, авторы рассматривают пример внедрения 4W в Сбербанке РФ, после чего неповоротливый советский банк старой формации смог превзойти некоторые лучшие в мире финансовые организации. Метод работает и в таких отраслях, как сфера обслуживания и производство товаров потребления, где другие типы инноваций часто не дают результата. При этом получение значительных выгод не требует ни новой революционной технологии, ни создания абсолютно новых рынков. Цитата Компании очень легко становятся заложниками собственного успеха и ищут ключи к будущему в своем прошлом. Это, несомненно, главная опасность, с которой сталкиваются состоявшиеся компании, ставшие крупными и сложными. Рост компании становится самоцелью, а силы, почивающие на прошлых успехах, могут вытеснять и заглушать новые возможности и свежие перспективы. Особенности Вы узнаете, что такое метод изменения бизнес-модели и чем он может быть вам полезен. В книге просто и понятно рассказывается о том, как управлять информационным и мотивационным рисками. Книга дает четкие инструкции, как оптимизировать бизнес-модель и повысить ее результативность при помощи нескольких эффективных инструментов. Авторы приводят множество интересных примеров из жизни. Вы сможете понять, как многие известнейшие компании, такие как Сбербанк России, Volkswagen, LAN, и Wal-Mart, Zara, Google, Objective Logistics, Amazon.com, Netafim и многие другие улучшили свои бизнес-модели.
Читать далее
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Коротко о товаре

Артикул Маркета
3858212959
Издательство
ISBN
978-5-9614-3660-0
Автор
Гиротра К.
Год издания
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Альпина Паблишер
Альпина Паблишер

Где купить

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Цена с картой Яндекс Пэй:434 ₽

Скидка: 31%
–31 %
Вместо: 438 ₽625 ₽
  • Завтра, курьер Маркета • 249 ₽
  • Завтра, в пункт выдачи • 0 ₽
Яндекс Маркет
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Гиротра К. "Оптимальная бизнес-модель: Четыре инструмента управления рисками"
Нетесин С. "Оптимальная бизнес-модель: Четыре инструмента управления рисками"
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Цена с картой Яндекс Пэй:434 ₽

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  • Финансист
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    Финансист

    Цена 317 ₽ вместо 320
  • Бернарда Г. "Шаблоны для бизнеса. 50 отрывных шаблонов большого формата для построения бизнес-моделей, 50 отрывных шаблонов большого формата для разработки ценностных предложений"
    {"widgets":{"@marketfront/SnippetConstructor/Gallery":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_21#1:1781839647_1/content/content/gallery":{"title":"Бернарда Г. \"Шаблоны для бизнеса. 50 отрывных шаблонов большого формата для построения бизнес-моделей, 50 отрывных шаблонов большого формата для разработки ценностных предложений\"","images":[{"src":"https://avatars.mds.yandex.net/get-mpic/4420180/img_id2136899235510519392.jpeg/orig","srcSet":"https://avatars.mds.yandex.net/get-mpic/4420180/img_id2136899235510519392.jpeg/120x160 120w, https://avatars.mds.yandex.net/get-mpic/4420180/img_id2136899235510519392.jpeg/180x240 180w, https://avatars.mds.yandex.net/get-mpic/4420180/img_id2136899235510519392.jpeg/240x320 240w, https://avatars.mds.yandex.net/get-mpic/4420180/img_id2136899235510519392.jpeg/300x400 300w, https://avatars.mds.yandex.net/get-mpic/4420180/img_id2136899235510519392.jpeg/600x800 600w","sizes":"(max-width: 1456px) 15vw, 217px"},{"src":"https://avatars.mds.yandex.net/get-mpic/5173149/img_id3660883202233609201.jpeg/orig","srcSet":"https://avatars.mds.yandex.net/get-mpic/5173149/img_id3660883202233609201.jpeg/120x160 120w, https://avatars.mds.yandex.net/get-mpic/5173149/img_id3660883202233609201.jpeg/180x240 180w, https://avatars.mds.yandex.net/get-mpic/5173149/img_id3660883202233609201.jpeg/240x320 240w, https://avatars.mds.yandex.net/get-mpic/5173149/img_id3660883202233609201.jpeg/300x400 300w, https://avatars.mds.yandex.net/get-mpic/5173149/img_id3660883202233609201.jpeg/600x800 600w","sizes":"(max-width: 1456px) 15vw, 217px"},{"src":"https://avatars.mds.yandex.net/get-mpic/5233452/img_id2258249223342820442.jpeg/orig","srcSet":"https://avatars.mds.yandex.net/get-mpic/5233452/img_id2258249223342820442.jpeg/120x160 120w, https://avatars.mds.yandex.net/get-mpic/5233452/img_id2258249223342820442.jpeg/180x240 180w, https://avatars.mds.yandex.net/get-mpic/5233452/img_id2258249223342820442.jpeg/240x320 240w, https://avatars.mds.yandex.net/get-mpic/5233452/img_id2258249223342820442.jpeg/300x400 300w, https://avatars.mds.yandex.net/get-mpic/5233452/img_id2258249223342820442.jpeg/600x800 600w","sizes":"(max-width: 1456px) 15vw, 217px"},{"src":"https://avatars.mds.yandex.net/get-mpic/5232221/img_id106016229184382121.jpeg/orig","srcSet":"https://avatars.mds.yandex.net/get-mpic/5232221/img_id106016229184382121.jpeg/120x160 120w, https://avatars.mds.yandex.net/get-mpic/5232221/img_id106016229184382121.jpeg/180x240 180w, https://avatars.mds.yandex.net/get-mpic/5232221/img_id106016229184382121.jpeg/240x320 240w, https://avatars.mds.yandex.net/get-mpic/5232221/img_id106016229184382121.jpeg/300x400 300w, https://avatars.mds.yandex.net/get-mpic/5232221/img_id106016229184382121.jpeg/600x800 600w","sizes":"(max-width: 1456px) 15vw, 217px"},{"src":"https://avatars.mds.yandex.net/get-mpic/5232049/img_id2089772312827122457.jpeg/orig","srcSet":"https://avatars.mds.yandex.net/get-mpic/5232049/img_id2089772312827122457.jpeg/120x160 120w, https://avatars.mds.yandex.net/get-mpic/5232049/img_id2089772312827122457.jpeg/180x240 180w, https://avatars.mds.yandex.net/get-mpic/5232049/img_id2089772312827122457.jpeg/240x320 240w, https://avatars.mds.yandex.net/get-mpic/5232049/img_id2089772312827122457.jpeg/300x400 300w, https://avatars.mds.yandex.net/get-mpic/5232049/img_id2089772312827122457.jpeg/600x800 600w","sizes":"(max-width: 1456px) 15vw, 217px"},{"src":"https://avatars.mds.yandex.net/get-mpic/5218923/img_id6165550401549017641.jpeg/orig","srcSet":"https://avatars.mds.yandex.net/get-mpic/5218923/img_id6165550401549017641.jpeg/120x160 120w, https://avatars.mds.yandex.net/get-mpic/5218923/img_id6165550401549017641.jpeg/180x240 180w, https://avatars.mds.yandex.net/get-mpic/5218923/img_id6165550401549017641.jpeg/240x320 240w, 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    Бернарда Г. "Шаблоны для бизнеса. 50 отрывных шаблонов большого формата для построения бизнес-моделей, 50 отрывных шаблонов большого формата для разработки ценностных предложений"

    Цена 547 ₽ вместо 1 174
  • Построение бизнес-моделей: Настольная книга стратега и новатора
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    Построение бизнес-моделей: Настольная книга стратега и новатора

    Цена 1 276 ₽ вместо 2 175
  • Ёбург
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    Ёбург

    Цена 526 ₽ вместо 925
  • 1984. Скотный двор. Оруэлл Дж. 7641185
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    1984. Скотный двор. Оруэлл Дж. 7641185

    Цена 176 ₽ вместо 178
  • Управленческие концепции и бизнес-модели. Полное руководство
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    Управленческие концепции и бизнес-модели. Полное руководство

    Цена 776 ₽ вместо 1 238
  • Тревожные люди / Бакман Ф.
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    Тревожные люди / Бакман Ф.

    Цена 961 ₽ вместо 981
  • Идиот
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    Идиот

    Цена 802 ₽ вместо 1 363
  • Реклама
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  • Искусственный интеллект в медицине: Как умные технологии меняют подход к лечению
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    Искусственный интеллект в медицине: Как умные технологии меняют подход к лечению

    Цена 776 ₽ вместо 1 238
  • Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения
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    Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения

    Цена 682 ₽ вместо 1 500
  • 1984 (новый перевод)
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    1984 (новый перевод)

    Цена 317 ₽ вместо 453
  • Бизнес-модели. 55 лучших шаблонов
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    Бизнес-модели. 55 лучших шаблонов

    Цена 932 ₽ вместо 1 488
  • Бесцветный Цкуру Тадзаки и годы его странствий
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    Бесцветный Цкуру Тадзаки и годы его странствий

    Цена 555 ₽ вместо 561
  • Книга Альпина Паблишер Оптимальная бизнес-модель. Четыре инструмента управления рисками. 2020 год, Гиротра, Нетесин
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    Книга Альпина Паблишер Оптимальная бизнес-модель. Четыре инструмента управления рисками. 2020 год, Гиротра, Нетесин

    Цена 1 464 ₽ вместо 4 930
  • Четвертая промышленная революция и бизнес. Как конкурировать и развиваться в эпоху сингулярности
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    Четвертая промышленная революция и бизнес. Как конкурировать и развиваться в эпоху сингулярности

    Цена 580 ₽ вместо 925
  • Происхождение Книга Браун Дэн 16+
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    Происхождение Книга Браун Дэн 16+

    Цена 371 ₽ вместо 514
  • Преступление и наказание
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    Преступление и наказание

    Цена 801 ₽ вместо 1 363
  • Серова М. С. Бизнес и ничего личного
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    Серова М. С. Бизнес и ничего личного

    Цена 227 ₽ вместо 284
  • Дейвенпорт Томас "Внедрение искусственного интеллекта в бизнес-практику: Преимущества и сложности"
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    Дейвенпорт Томас "Внедрение искусственного интеллекта в бизнес-практику: Преимущества и сложности"

    Цена 510 ₽ вместо 821
  • Двенадцать стульев
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    Двенадцать стульев

    Цена 776 ₽ вместо 1 238
  • Реклама
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  • У нас была великая эпоха
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    У нас была великая эпоха

    Цена 540 ₽ вместо 863
  • Вайл П., Ворнер С. "Цифровая трансформация бизнеса. Изменение бизнес-модели для организации нового поколения"
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    Вайл П., Ворнер С. "Цифровая трансформация бизнеса. Изменение бизнес-модели для организации нового поколения"

    Цена 488 ₽ вместо 704
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