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Описание

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Новая поведенческая экономика. Почему люди нарушают правила традиционной экономики и как на этом заработать

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Описание

Ричард Талер досконально изучил эмоции, которые руководят покупателем сложности, с которыми он сталкивается во время принятия решения о покупке, выборе ипотеки или пенсионного фонда. В своей новой книге Талер делится результатами исследования и продолжает уже когда-то начатый им разговор и психологии влияния.
Издательство Эксмо
Мягкий переплет
Объем - 368 стр.
Формат - 165x235 мм.
ISBN 978-5-04-162903-8
Год издания: 2022
Читать далее
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Коротко о товаре

Артикул Маркета
3557017817
Издательство
ISBN
9785041629038
Автор
Талер Р.
Год издания
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары ЭКСМО
ЭКСМО

Где купить

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Цена с картой Яндекс Пэй:1 682 ₽

Скидка: 59%
–59 %
Вместо: 1 716 ₽4 087 ₽
  • 16 июня, курьер Маркета • 99 ₽
  • 16 июня, в пункт выдачи • 0 ₽
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  • Талер Р. Новая поведенческая экономика
    –15 %
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    Талер Р. Новая поведенческая экономика

    Рейтинг товара: 4.6 из 5
    на основе 5 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 550 ₽ вместо 556
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  • Новая поведенческая экономика
    –37 %
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    Новая поведенческая экономика

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 918 ₽ вместо 1 958
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  • Поведенческая экономика. Очень краткое введение.
    –2 %
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    Поведенческая экономика. Очень краткое введение.

    С картой  Пэй
    Цена с картой Яндекс Пэй 853 ₽ вместо 871
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  • Канеман Д. "Думай медленно... решай быстро"
    –1 %
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    Канеман Д. "Думай медленно... решай быстро"

    Рейтинг товара: 4.9 из 5
    на основе 59 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 866 ₽ вместо 875
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  • Новая поведенческая экономика 2017 (2039690418077)
    –25 %
    УЦЕНКА
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    Новая поведенческая экономика 2017 (2039690418077)

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 878 ₽ вместо 1 916
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  • Новая поведенческая экономика. Почему люди нарушают правила 2021 (2039826403991)
    –25 %
    УЦЕНКА
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    Новая поведенческая экономика. Почему люди нарушают правила 2021 (2039826403991)

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 784 ₽ вместо 1 820
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  • Теория эффективности экономики. 3-е изд.
    –1 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-ohvbzf5iobe/toggleWishlist":{"skuId":"102482993842","productId":19039341,"offerId":"YZI-FWfKbQOk3tp_f0LXmw","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQ/ffA28yUvb0zEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYI7YiKCRCyxdnj/QIY44CBCCD+0OsI","sign":"BQsVQMU8op1mtVoy2j9hoC1+KS1PstARosXJBRPuEGY="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-ohvbzf5iobe/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Теория эффективности экономики. 3-е изд.

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 955 ₽ вместо 1 975
    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  • «Упреждающий удар» Сталина 25 июня - глупость или агрессия 2017
    –25 %
    УЦЕНКА
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    «Упреждающий удар» Сталина 25 июня - глупость или агрессия 2017

    С картой  Пэй
    Цена с картой Яндекс Пэй 764 ₽ вместо 780
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  • Восканян Л. Р. Практикум по книге "Бизнес ручной работы"
    –28 %
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    Восканян Л. Р. Практикум по книге "Бизнес ручной работы"

    С картой  Пэй
    Цена с картой Яндекс Пэй 188 ₽ вместо 190
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Р. 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  • Вавилова Е. С, Безруков А. О. Нетворкинг для разведчиков. Как извлечь пользу из любого знакомства
    –1 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-hzv91849dnr/toggleWishlist":{"skuId":"1771180017","productId":1781317059,"offerId":"KJjcdJ_xWUe1sp7i2zp69Q","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQ/ffA28yUvb0zEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYIw/uy0QYQ8Z/IzAYYrZiOBSD+0OsI","sign":"IVuEEPbSiPJpZ24K3ofspJxaFvg9HvbwyxQSb43JFc8="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-hzv91849dnr/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Вавилова Е. С, Безруков А. О. Нетворкинг для разведчиков. Как извлечь пользу из любого знакомства

    Рейтинг товара: 4.7 из 5
    на основе 72 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 608 ₽ вместо 614
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  • Артем Вахрушев. Хочу свой бизнес. Предприниматель за 72 часа.
    –20 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-et872p6s26o/toggleWishlist":{"skuId":"102013756017","productId":1857229305,"offerId":"Pz5PQuEA0Q7DAe6LV4hC9A","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQ/ffA28yUvb0zEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhcI+aPM9QYQ8cT5g/wCGLrYogUg/tDrCA==","sign":"yafrF/Tm6M9bBY12skatE2j/0IUuBkaMkmU1QqGesvs="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-et872p6s26o/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Артем Вахрушев. Хочу свой бизнес. Предприниматель за 72 часа.

    Рейтинг товара: 4.3 из 5
    на основе 3 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 678 ₽ вместо 685
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Новая поведенческая экономика. Почему люди нарушают правила традиционной экономики и как на этом заработать
Новая поведенческая экономика. Почему люди нарушают правила традиционной экономики и как на этом заработать
Нет отзывов
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Характеристики

Цена с картой Яндекс Пэй:1 682 ₽

Скидка: 59%
–59 %
Вместо: 1 716 ₽4 087 ₽
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    Талер Р. Новая поведенческая экономика. Почему люди нарушают правила традиционной экономики и как на этом заработать (2-е издание)

    Цена 1 293 ₽ вместо 1 463
  • Сэлинджер Дж. Д. Над пропастью во ржи
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    Сэлинджер Дж. Д. Над пропастью во ржи

    Цена 302 ₽ вместо 366
  • Талер Р. Новая поведенческая экономика
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    Талер Р. Новая поведенческая экономика

    Цена 550 ₽ вместо 645
  • Гоголь Н. В. Мертвые души
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    Гоголь Н. В. Мертвые души

    Цена 227 ₽ вместо 284
  • Оруэлл Дж. 1984. Скотный двор
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    Оруэлл Дж. 1984. Скотный двор

    Цена 197 ₽ вместо 284
  • Канеман Д. "Думай медленно... решай быстро"
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    Канеман Д. "Думай медленно... решай быстро"

    Цена 866 ₽ вместо 875
  • Новая поведенческая экономика
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    Новая поведенческая экономика

    Цена 1 918 ₽ вместо 3 060
  • Реклама
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  • Восканян Л. Р. Практикум по книге "Бизнес ручной работы"
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    Восканян Л. Р. Практикум по книге "Бизнес ручной работы"

    Цена 188 ₽ вместо 260
  • Вавилова Е. С, Безруков А. О. Нетворкинг для разведчиков. Как извлечь пользу из любого знакомства
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    Вавилова Е. С, Безруков А. О. Нетворкинг для разведчиков. Как извлечь пользу из любого знакомства

    Цена 608 ₽ вместо 614
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    Киз Д. Цветы для Элджернона

    Цена 302 ₽ вместо 366
  • Поведенческая экономика. Очень краткое введение.
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    Поведенческая экономика. Очень краткое введение.

    Цена 853 ₽ вместо 871
  • Теория эффективности экономики. 3-е изд.
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    Теория эффективности экономики. 3-е изд.

    Цена 1 955 ₽ вместо 1 975
  • Норвежский лес
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    Норвежский лес

    Цена 512 ₽ вместо 517
  • Пелевин В. О. Transhumanism inc.
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    Пелевин В. О. Transhumanism inc.

    Цена 489 ₽ вместо 494
  • Артем Вахрушев. Хочу свой бизнес. Предприниматель за 72 часа.
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    Артем Вахрушев. Хочу свой бизнес. Предприниматель за 72 часа.

    Цена 678 ₽ вместо 848
  • Ганнибал
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    Ганнибал

    Цена 555 ₽ вместо 561
  • Нил Гейман. Благие знамения
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    Нил Гейман. Благие знамения

    Цена 676 ₽ вместо 683
  • Говард Э. Застывшее время (#2)
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    Говард Э. Застывшее время (#2)

    Цена 533 ₽ вместо 645
  • Дум Э. Творец слез
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    Дум Э. Творец слез

    Цена 751 ₽ вместо 759
  • Реклама
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  • Мой любимый sputnik
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    Мой любимый sputnik

    Цена 713 ₽ вместо 720
  • Лю Цысинь. Воспоминания о прошлом Земли. Трилогия
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    Лю Цысинь. Воспоминания о прошлом Земли. Трилогия

    Цена 1 644 ₽ вместо 1 808
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