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Основы маркетинга сферы услуг

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Описание

В учебном пособии рассмотрены ключевые понятия, элементы и процессы управления маркетингом, применяемые на практике рынка парикмахерских услуг. Целью учебного пособия является ознакомление студентов со спецификой маркетинга услуг, а также основами теоретических и практических знаний в рамках маркетинга парикмахерских салонов. Особенность данного учебного пособия заключается в том, что оно совмещает общую теорию маркетинга на коммерческих предприятиях с практическими примерами применения этих знаний в парикмахерской деятельности. Это позволяет обеспечить студентам формирование системного и аналитического знания в области маркетинга на рынке парикмахерских услуг.
Соответствует требованиям федеральных государственных образовательных стандартов среднего профессионального образования последнего поколения.
Предназначено для студентов учреждений среднего профессионального образования, обучающихся по специальности 43.02.13 "Технологии парикмахерского искусства".
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Коротко о товаре

Артикул Маркета
4277774674
Бумага
офсетная
Издательство
Предмет
Серия
Среднее профессиональное образование
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Инфра-М

Где купить

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Цена с картой Яндекс Пэй:1 164 ₽

Скидка: 1%
–1 %
Вместо: 1 176 ₽
  • 25 мая, курьер Маркета • 99 ₽
  • 25 мая, в пункт выдачи • 0 ₽
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Новикова М. А. Основы маркетинга сферы услуг. Среднее профессиональное образование
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  • Рюкзак (черный) UrbanStorm городской спортивный для ноутбука повседневный школьный для учебы мальчикам, девочкам
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    Рюкзак (черный) UrbanStorm городской спортивный для ноутбука повседневный школьный для учебы мальчикам, девочкам

    Цена 773 ₽ вместо 2 367
  • Жабина С. Б. "Маркетинг Продукции И Услуг. Общественное Питание 2-Е Изд, Испр. И Доп. Учебное Пособие Для Вузов"
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    Жабина С. Б. "Маркетинг Продукции И Услуг. Общественное Питание 2-Е Изд, Испр. И Доп. Учебное Пособие Для Вузов"

    Цена 1 163 ₽ вместо 1 187
  • Подставка для книг и учебников школьная на стол AXLER, настольный книжный держатель для чтения тетрадей, для школы и дома, пластиковый, белый
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    Подставка для книг и учебников школьная на стол AXLER, настольный книжный держатель для чтения тетрадей, для школы и дома, пластиковый, белый

    Цена 244 ₽ вместо 298
  • Рюкзак (черный/синий) UrbanStorm мужской женский городской спортивный школьный повседневный офис для ноутбука с USB универсальный сумка ранец
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    Рюкзак (черный/синий) UrbanStorm мужской женский городской спортивный школьный повседневный офис для ноутбука с USB универсальный сумка ранец

    Цена 769 ₽ вместо 2 355
  • Обложки для учебников "Школа России" EUCLID, 10 шт, 80 мкм, 265 x 490 мм (Плотные, прозрачные, универсальные)
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    Обложки для учебников "Школа России" EUCLID, 10 шт, 80 мкм, 265 x 490 мм (Плотные, прозрачные, универсальные)

    Цена 245 ₽ вместо 699
  • Основы маркетинга. Краткий курс
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    Основы маркетинга. Краткий курс

    Цена 2 057 ₽ вместо 2 099
  • Основы маркетинга. Учебник
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    Основы маркетинга. Учебник

    Цена 3 597 ₽ вместо 3 633
  • Тетрадь на кольцах А5 (180х220 мм), 120 листов, под кожу, клетка, Brauberg Joy, зелёный/светло-зелёный, 129991
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    Тетрадь на кольцах А5 (180х220 мм), 120 листов, под кожу, клетка, Brauberg Joy, зелёный/светло-зелёный, 129991

    Цена 377 ₽ вместо 992
  • Реклама
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  • Закладки канцелярские магнитные для книг книжные в школу, для учебников, тетрадей, для ежедневника, Sunset, набор 6 штук, 30х25 мм, Brauberg, 113169
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    Закладки канцелярские магнитные для книг книжные в школу, для учебников, тетрадей, для ежедневника, Sunset, набор 6 штук, 30х25 мм, Brauberg, 113169

    Цена 149 ₽ вместо 360
  • Подставка для книг и учебников школьная на стол AXLER, настольный книжный держатель для чтения тетрадей, для школы и дома, пластиковый, серый
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    ErichKrause подставка для книг пластиковая Classic белый

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  • Подставка для книг, учебников и тетрадей школьная, держатель
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    Подставка для книг, учебников и тетрадей школьная, держатель

    Цена 159 ₽ вместо 196
  • Подставка-держатель для книг и учебников юнландия "Bite Back", раздвижная, металлическая, 237890
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    Подставка-держатель для книг и учебников юнландия "Bite Back", раздвижная, металлическая, 237890

    Цена 780 ₽ вместо 1 055
  • Тетрадь-словарь для записи слов А5 Greenwich Line "Color theory", 48л, мат. ламинация, выб. уф-лак
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    Тетрадь-словарь для записи слов А5 Greenwich Line "Color theory", 48л, мат. ламинация, выб. уф-лак

    Цена 198 ₽ вместо 200
  • Экономика и организация деятельности предприятий питания
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    Экономика и организация деятельности предприятий питания

    Цена 1 118 ₽ вместо 1 129
  • Пакет прикладных программ
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    Пакет прикладных программ

    Цена 2 027 ₽ вместо 2 047
  • Подставка для книг, учебников, журналов настольная школьная Brauberg, регулируемый угол наклона, металл/пластик, черная, 237446
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    Подставка для книг, учебников, журналов настольная школьная Brauberg, регулируемый угол наклона, металл/пластик, черная, 237446

    Цена 616 ₽ вместо 1 311
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    Основы косметологии Среднее Профессиональное Образование Учебник Бонапартова АВ

    Цена 1 577 ₽ вместо 2 298
  • Реклама
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  • Тетрадь 60 л. в линию обложка гладкий кожзам, сшивка, B5 (179х250мм), коричневый, BRAUBERG VIVA, 403901
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    Тетрадь 60 л. в линию обложка гладкий кожзам, сшивка, B5 (179х250мм), коричневый, BRAUBERG VIVA, 403901

    Цена 432 ₽ вместо 436
  • Рюкзак / ранец / портфель мужской, женский, школьный, подростковый, городской Staff Flash универсальный, черно-синий, 40х30х16 см
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    Рюкзак / ранец / портфель мужской, женский, школьный, подростковый, городской Staff Flash универсальный, черно-синий, 40х30х16 см

    Цена 426 ₽ вместо 1 206
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