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Новые правила деловой переписки. Альпина Паблишер

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4.8
(33)
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Описание

О чем

Последние двадцать лет нас учили, что деловая переписка — это бесконечные реверансы, бессмысленные формы вежливости и вымученные шаблоны: «Коллеги, я вас услышал», «Клиент прислал правочки, внесите асап. Заранее спасибо», «С уважением к вам и вашему бизнесу». Современное деловое письмо — это махровая фальшь, копеечные манипуляции и плохо скрываемое обоюдное презрение.
Максим Ильяхов и Людмила Сарычева, авторы книги «Пиши, сокращай», предлагают менять культуру делового письма и выдвигают два новых правила: уважение к адресату и забота о его интересах. Письма, составленные по таким правилам, располагают к вам людей и помогают находить общий язык.
Следуя рекомендациям из книги, вы научитесь писать коммерческие предложения, сопроводительные письма, просьбы коллегам, ответы клиентам и любые другие рабочие письма.

Цитата

«Язык делового общения — уже давно не слог политбюро и не словарь деловой переписки с затертыми штампами. Это тот язык, на котором вам удобно работать».

Особенности

• Она поможет вам вести деловую переписку правильно — ваши сообщения будут четкими, интересными и запоминающимися.
• Вы избавитесь от ненужного многословия, канцеляризмов и тяжелых речевых конструкций в своей письменной речи.
• Вы научитесь доносить свои мысли до адресата в краткой и понятной форме — будь это коммерческое предложение клиенту, рекламная рассылка, ответ на претензию или отклик на вакансию.
• Авторы подкрепляют свои тезисы и утверждения советами, примерами и иллюстрациями, благодаря чему обширный и интересный материал легко усваивается и закрепляется в памяти.
Читать далее
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Коротко о товаре

Артикул Маркета
4229464707
Издательство
ISBN
978-5-9614-1034-1
Серия
Альпина (Альпина)
Год издания
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Альпина Паблишер
Альпина Паблишер

Где купить

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Цена с картой Яндекс Пэй:592 ₽

Скидка вам: 44%
ВАМ–44 %
Вместо: 616 ₽1 050 ₽
  • Завтра, курьер Маркета • 99 ₽
  • Завтра, в пункт выдачи • 0 ₽
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  • Пиши, сокращай 2025: Как создавать сильный текст
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    Пиши, сокращай 2025: Как создавать сильный текст

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  • Текст по полочкам: Краткое пособие по деловой переписке
    ВАМ–43 %
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    Текст по полочкам: Краткое пособие по деловой переписке

    Рейтинг товара: 5 из 5
    на основе 13 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 564 ₽ вместо 588
    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  • То, как мы работаем - не работает. Проверенные способы управления жизненной энергией. Покет / Саморазвитие
    –27 %
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    То, как мы работаем - не работает. Проверенные способы управления жизненной энергией. Покет / Саморазвитие

    Рейтинг товара: 5 из 5
    на основе 23 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 402 ₽ вместо 418
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Проверенные способы управления жизненной энергией. Покет / 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  • Шаблоны текста для работы и бизнеса: Коммерческие предложения, письма сотрудникам и клиентам, пресс-релизы, продающие тексты, объявления о вакансиях, ценности и даже миссия компании - для любых отраслей (комплект карточек)
    –39 %
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    Шаблоны текста для работы и бизнеса: Коммерческие предложения, письма сотрудникам и клиентам, пресс-релизы, продающие тексты, объявления о вакансиях, ценности и даже миссия компании - для любых отраслей (комплект карточек)

    Рейтинг товара: 4.5 из 5
    на основе 4 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 760 ₽ вместо 792
    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текста для работы и бизнеса: Коммерческие предложения, письма сотрудникам и клиентам, пресс-релизы, продающие тексты, объявления о вакансиях, ценности и даже миссия компании - для любых отраслей (комплект 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  • Тренажер памяти: Как развить память за 40 дней
    –44 %
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    Тренажер памяти: Как развить память за 40 дней

    Рейтинг товара: 4.8 из 5
    на основе 37 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 375 ₽ вместо 391
    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  • Пока мне не исполнилось 30: Что важно понять и сделать уже сейчас
    –48 %
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    Пока мне не исполнилось 30: Что важно понять и сделать уже сейчас

    Рейтинг товара: 4.8 из 5
    на основе 57 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 513 ₽ вместо 534
    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  • Своровали? Накажи! Книга о защите интеллектуальных прав
    –36 %
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    Своровали? Накажи! Книга о защите интеллектуальных прав

    Рейтинг товара: 5 из 5
    на основе 5 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 673 ₽ вместо 701
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Накажи! Книга о защите интеллектуальных прав","label":"06i9x004x47y","count":0,"features":[],"imageMeta":{"namespace":"mpic","groupId":1361544,"key":"img_id3936559242409039268.jpeg"}},"quantity":{"step":1,"minimum":1,"maximum":999},"cpaUrl":"/safeclick/data=TxNGOK9vJEN7oLFLeCTKEoHAfZQvkL2nfEanim7NYOVpfmU8FxNRycxde1I4AkgoV7FzmzK62dU_qJPxM5vpI8oLgQ1nG4pVq-8HVDBK6AsImRY2isBYBD8UF2QB8J2vcW_oc8nOZ_w9XCau6pcPUkLp0HreeMuGSm6MTQ1pJC_ctE-Et6sta28zayQWyP2PRioHshGvWcPCic1iCAOJO_22c-Fa5S4IjwRh_72CBR0hvc4jU-6BChgB2nmBScrVoZILVkRJTTzCSmZD-hPGmLq5VfDsFclOltx-m3yhLlJ11ireCD7Jdn0PkM9mi2bSTDT3etc8vje9vjXk5LBQl_IU5Y7uvzOe5_8CBKrYxtpLbzderU1k1dKPfrcu5WglmHvf0EN9p0ZuHqMIprVHIcgVJWCXgBr8XETaYJYKQXC7PufGKQK1OwuENma-x8N6mfWuM4En0OSsOnGsSYSviEgPuNcjcF8AsO7JqS2OBoAHEpzSvEc_Jy_vQxXvtiZAtPH4hGRGjthR3pw6k_rWlUyTWHA06G4EjscRMvnIRaV8CZHwLboV00I4eOgfKBW52eM4q-lxZAgqc25zUzp7SvNcWDE-9CbJPMNvbI-_-CyDatF7XCoCpcRbjq8ZeV_FDIz7t_zfnpUHV1dDZTOUFwm5VQNu4HRDiOgVfvfZ_OkYgYA1TOCv_QmDmfN9_bR07NeZKCExBcubb_uClaU_hYuIPz8iNl-MbK1YsxXvca50CO6-lRwwPiIlV2ASc9E8llY7H3gwSk4pJK7xNf7o3CM0jHVQT3mlkt9eno_kjP_lxmv_Vgv-7MTCpR_u4LHj21IeQqQ6GfsnCbN8IO3LWxld6O6AEc0ApK_ym2T6_A8v1MV_uG2xKvw7Ia8bKla8SKkxhIO2K04p5K4ROyaA-Zpf8qmXMp0D9LCzBent4Zmb-2d-JsZM62znBVbeHBK5Ixl4RTHRMvbmCSvWVirdbpqfDOiOg65PJSMpB21Ye9Ym0HLrWfyo7DT9bQroGZsqGVCkqcmfjHcmaUmiuiizHdD124xoIOmbgX8t0CQWnNZ7uYq2eV9WjIBuCE0qRo22AHqByi64-YVlqdzRTy-4XwpZngPqiuaGE6su879-sru_ubqreVB6qJo7WpaAO2ZDiV_S3eJIjMcLjSc0pTj6AAn9gH-XwXW3Lt1KOtcNUcVV5vpIwYmTZQCrbOnHxp_Pj11ubEesotvRGugViSIPD5JcgA7yzLlEAf0Y9NufK1pZFuNwHWo8B9wm1VivI02ldI8cMzL6nDtkvwYFmuUh-fNmhMlR88Z37YEZxqxIbCZdjGhvu_KiCaXfzBEkFl1Ntqh0Uph538qJBhNLAWNx9fYMqpcORYSyL3Ro19TAV65LWY--gpUWJNkYfLLyxF1pFQ-Dn1PLHnbWavqIm1R9Ow9tpDZq-jVIU0v1D7yj-CM6eKIlrAcX47pDIyEYJv0BcTWLHt27MAlzUGUORUiAPpnvU6Bl7t4iQxEzXwpsMdJxINxuPyVvZf8yBaafLKg5urEZDTEss2PaeCFAQudCvFEgEREW6HdqKOjPYP-5hXINDVqrXVQ5wm_jJObReaKffGvzdNS-JjIH4Y0Y0xKi9msoiqbV9PjehjjO8r9Q5MNNBnZ-q6TONzS0iYFsuWfHbUDrFkSCKRiP30wC7xpXfmAkm3ZqTvcGSa8q8dgvcMKOXMpL_luWirpVsNqhYLDVwVMVyTNjRw8rW509xUUZHHCjwTMNfe6OsAlm_cv1F68t04G5IQbIUidSjQuau6mrRyOM9GMxRYmV65QqD8x7USreNTlYa0zEwI-R21lxBUISH7TIGMXyYKdWfThjMQAuLm0OhuDnpzFTdbXFJlKxtntmp0HhYAEa9kx464bhTITySex90A9yQIVDgDvn1PYAA2imixr4FlxU5svGx7Xynvre7feRVVo7jsEHEdNhUu9e-f1inUtIc0F87X7D6dNhTn1GY3vetytBqCHHHmBvH8O2hEVHJ2KYVlL45pCD3LqJCTJHXAQ2tWk3q9gmoisXMG3K8BGjPXu2b1MlscJBCzK2ggfz47FhJXGMYlr_nhoZgfvUrYwcR14Y8UtWgnKfaTse__s0Fu8pwr5YMRDRGGqwznooQ6WTJGCg21Hw7S5_gvSm9vxGkxB6r8oR3M0a7eulGxNVEhqStAmc19_zW_Nd8ZyknZ4gHkDIzWTh83MDTd4mSzvDvLs4gzJIhGtyqD_F6CTMQ3gxmp_ngtdW8mmtdYXKsw00UsmCWwwrhr_xtsqahGr41cbL6KCju8jr7CfdZfq6WobrBrAdAh-trmnNeu5Uj3MM71eR11yYH99LDvquX4m5oDSh6YRbqRtnncqnPRsBEZPUfN14SFSdwrpnBfQ0C_CsFDJomRpBg3FICxLOnuEaWXGF2M6ATrIcL3Lw8u03sBAri6mvqk3BAXCjGgzDNOL_Vw19QBAvy5zBgiISV0R2_J4m9YiqE-PoiFP-Lb-NdbbnYtDEgpdP1sBYpwKObNh0RrYA5dDzEe0ZsKZE2vH3BIeaOzcEE9dDPjylnlKmrZMUTtjSAuvIlZ8yHgHQe8v5AvvHiybRUa2csEB_GVZlMKST8tqOdDG3nwvOqftvnups6Amf6iFLuIfQ2mMrQn6cLcgh35lYQdnCNDRd18MTl0mXE_RY8PQ-G5bn4Hi9ewvH0CTlZmRb-Hm_Kv1IkjO0tzckE7GOj6muwcWkV32vIhpZ7f47m1QJ_hW06HU4i52g5PWtR3mL0Lh2RYUqKq4CFe1dwtOzLva-XRTLaVDhbY31J2681o6DfUfoU51k4bmfEMgXuQNQOyfoU53JSrhZpDrp8kvyuVaZ5Jh8qql5Mw9sQGpAMpnewbwULXovVmWDutVOtOh6968V_5_sqzJWfiK6qOw5rSjk2M7gFLt7eOvkYYcDu_VP9PN4TX1fJcmW0qHK-Z8ZTqcdgOqS6KQIl58nR3ZnWwrLhsTXdKW7g5fZuORIHUtwqSeEBR1hXC_m_DPOCwHKlT9OBHDkndjeeRk0J83gMs2UEcosZkwByMx7Uod-LeWi8bqPEYo8AeVRiC0wfN57QrzVZ6mMiXeW0ImrYjl4pJdfmOFEIN3Trf0RnK-ilTuUwo6jJnrL4n2IEpHqBzXj-hhS81noEtIoX94JGrZpLHVZfipC_FaJeRuIQL2U3ycWqiUA5jyM0YCCOTwmhkqcVs9Ku0U8dHB9KXWIIjYDmDeOIjSNQukatcEZVOw8aw_BnV2cqT1tgY_1lOVwS2EL4RdEv6Kb0WaiownvQWTa1DsWnz4mx66YLO-tll_d1r-eYRlcA1czRS76X1ngSqJnbXoMQ3Vf91YomCF3pK9DIRfLUiKhHpBP5ZjOV23lpKC7LT0PX7X8a0qkmxOQcTEJfZ6T-SzkuegDhIf7QbYuj3y7y6xIB-W0bckvOcWi92pph-HlCzRbT3hpsY7YbfXXPKn7a4Er05icR1cTEZE5Qb2DR5S5sX-TrpUZCXSwGU2-oR5nL4sa1-MxcmSZR_HURFOx_ngdk4EIjOD7odCT48ybwL2fNJbMhTN0vrgJ0YDtQ5W0EANuSIgIUL_ZO-eDJ4C6MM903kJVkwUgIjNuFGwVDwJkasjmQAxyu6QjktY6v5AyivhNkmtjTee9eGQa3nZDPsZKVr_fzW8G3dlFuUn3S5li3KypTlGyJOyXYKBwdwoKvWdoyP6FsJQRtxpcanWnvs0QGnr-_ebWwxjtCTY,/b64e=1/sign=27ab6eb03ce73699299593cee7f48ca0/keyno=MARKET_1/*","showUid":"17185148911366251030006008","cartLink":"/my/cart","showNotificationWhenDeleteItem":true,"isLavka":false,"isError":false,"isEats":false,"isCR":false,"isM2bEdoOnlyEnable":false,"isEatsMarketIntegration":true,"isCartButtonNext":false,"isUpsalePopupCRExp":false,"baobabClientDataAdditionToCart":{"realTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQyvHKwdeF2pFQEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhcIi9OV0AYQnZXquvsCGP+a6AYg/tDrCA==","sign":"bq3sfttHuboecEOEpc22UWxd1kpDWz30xwnGETMdAKk="},"target":"cart_addition"},"baobabClientDataDeletionFromCart":{"realTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQyvHKwdeF2pFQEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhcIi9OV0AYQnZXquvsCGP+a6AYg/tDrCA==","sign":"bq3sfttHuboecEOEpc22UWxd1kpDWz30xwnGETMdAKk="},"target":"cart_deletion"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-yexrbh7u08i/addToCar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  • Деловая переписка
    –1 %
    ПРОМОКОД –15 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-zw9w9gm48x/toggleWishlist":{"skuId":"836837050","productId":1781383601,"offerId":"xH4Tc3_z-QhUpswuyrfeIg","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQyvHKwdeF2pFQEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYIsYO30QYQur2EjwMY8OOxByD+0OsI","sign":"BH0SZbRtADh2nzM+XtGJxcNTVIjuCpl+njfapbbSsG0="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-zw9w9gm48x/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Деловая переписка

    С картой  Пэй
    Цена с картой Яндекс Пэй 810 ₽ вместо 818
    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  • Кох Р. Принцип 80/20. Как работать меньше, а зарабатывать больше (дополненное издание)
    –21 %
    ПРОМОКОД –15 %
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    Кох Р. Принцип 80/20. Как работать меньше, а зарабатывать больше (дополненное издание)

    Рейтинг товара: 4.9 из 5
    на основе 43 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 469 ₽ вместо 474
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Принцип 80/20. 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  • Эриксон Т. Кругом одни идиоты. 4 типа личности: как найти подход к каждому из них
    –18 %
    ПРОМОКОД –15 %
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    Эриксон Т. Кругом одни идиоты. 4 типа личности: как найти подход к каждому из них

    Рейтинг товара: 4.9 из 5
    на основе 30 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 311 ₽ вместо 314
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  • Пиши без правил: грамотность и речь в деловом и личном общении
    –53 %
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    Пиши без правил: грамотность и речь в деловом и личном общении

    Рейтинг товара: 4.8 из 5
    на основе 4 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 395 ₽ вместо 399
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"Новые правила деловой переписки"
Новые правила деловой переписки. Альпина Паблишер
4.8
(33)
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Цена с картой Яндекс Пэй:592 ₽

Скидка: 44%
–44 %
Вместо: 616 ₽1 050 ₽
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4.8
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У продавца:33 оценки·12 отзывов
У всех продавцов:57 оценок·20 отзывов
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user avatar
3 месяца назад • РОМАН ПРОКУРОНОВ • Куплен на Маркете
Достоинства: отлично упаковано в пакет.и книга в пленке.твёрдой переплет.
Недостатки: не обнаружено.разве что можно добавить пупырку к упаковке.
Комментарий: брал в подарок.с содержанием не удалось ознакомиться но одна только фамилия Ильяхов уже обещает что то интересное!
user avatar
8 месяцев назад • Имя скрыто • Куплен на Маркете
Достоинства: Приятное оформление
Недостатки: Мало
Комментарий: Не согласен с некоторыми доводами, но книга полезная в любом случае
user avatar
2 года назад • Марина Б. • Куплен на Маркете
Достоинства: Книга пришла в целости и сохранности. Упакована хорошо. Доставка в уазанное время. Качество книги хорошее, твердая обложка, приятно брать в руки и изучать)
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    Пиши, сокращай 2025: Как создавать сильный текст

    Цена 703 ₽ вместо 1 453
  • Я шью (Ya Sew) №35 журнал по шитью с выкройками
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    Я шью (Ya Sew) №35 журнал по шитью с выкройками

    Цена 510 ₽ вместо 520
  • Текст по полочкам: Краткое пособие по деловой переписке
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    Текст по полочкам: Краткое пособие по деловой переписке

    Цена 564 ₽ вместо 988
  • Летняя тетрадь. Идём во 2-ой класс. Тренажёр. Новый ФГОC
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    Летняя тетрадь. Идём во 2-ой класс. Тренажёр. Новый ФГОC

    Цена 357 ₽ вместо 450
  • Coraline Gaiman N.
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    Coraline Gaiman N.

    Цена 464 ₽ вместо 670
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    Реклама
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  • Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения
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    Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения

    Цена 682 ₽ вместо 1 500
  • Шантарам. Комплект из 2-х томов. Робертс Г.Д.
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    Шантарам. Комплект из 2-х томов. Робертс Г.Д.

    Цена 394 ₽ вместо 398
  • То, как мы работаем - не работает. Проверенные способы управления жизненной энергией. Покет / Саморазвитие
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    То, как мы работаем - не работает. Проверенные способы управления жизненной энергией. Покет / Саморазвитие

    Цена 402 ₽ вместо 550
  • Шаблоны текста для работы и бизнеса: Коммерческие предложения, письма сотрудникам и клиентам, пресс-релизы, продающие тексты, объявления о вакансиях, ценности и даже миссия компании - для любых отраслей (комплект карточек)
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    Шаблоны текста для работы и бизнеса: Коммерческие предложения, письма сотрудникам и клиентам, пресс-релизы, продающие тексты, объявления о вакансиях, ценности и даже миссия компании - для любых отраслей (комплект карточек)

    Цена 760 ₽ вместо 1 238
  • Аптулаева Т. Г. Первый год вместе. Важнейшая книга начинающей мамы
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    Тренажер памяти: Как развить память за 40 дней

    Цена 375 ₽ вместо 675
  • Пока мне не исполнилось 30: Что важно понять и сделать уже сейчас
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    Пока мне не исполнилось 30: Что важно понять и сделать уже сейчас

    Цена 513 ₽ вместо 986
  • Кох Р. Принцип 80/20. Как работать меньше, а зарабатывать больше (дополненное издание)
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    Кох Р. Принцип 80/20. Как работать меньше, а зарабатывать больше (дополненное издание)

    Цена 469 ₽ вместо 593
  • Первая энциклопедия малыша 128 стр, Синий трактор
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    Первая энциклопедия малыша 128 стр, Синий трактор

    Цена 368 ₽ вместо 716
  • Мур Алан "Комикс Хранители. Мур А."
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    Мур Алан "Комикс Хранители. Мур А."

    Цена 2 205 ₽ вместо 2 227
  • Эриксон Т. Кругом одни идиоты. 4 типа личности: как найти подход к каждому из них
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    Эриксон Т. Кругом одни идиоты. 4 типа личности: как найти подход к каждому из них

    Цена 311 ₽ вместо 377
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  • Деловая переписка
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    Деловая переписка

    Цена 810 ₽ вместо 818
  • Зощенко М. Рассказы для детей. Чтение - лучшее учение
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    Зощенко М. Рассказы для детей. Чтение - лучшее учение

    Цена 346 ₽ вместо 349
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