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Описание

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MVP: как выводить на рынок товары и услуги, которые нравятся покупателям. Олсен Д. ЭКСМО

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Нет отзывов

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Описание

Как создать еще один айпад? На каждую известную историю успеха, будь то Apple или Google, приходится бесчисленное множество неудач. Тысячи компаний постоянно задаются вопросом - как делать продукты, которые понравятся покупателям, и сэкономить деньги при запуске их на рынок. Книга "MVP" как раз об этом. Перед вами четкое пошаговое руководство, из которого вы узнаете, как: - не только найти неудовлетворенные потребности, но и измерить степень их важности; - грамотно сегментировать целевую аудиторию; - использовать методы Agile - Scrum и Канбан; - сделать превосходный UX-дизайн; - сформировать ценностное предложение; - повысить потребительскую ценность с помощью улучшений; - создать прототип MVP и протестировать его на пользователях. Информация будет полезна всем - от дизайнеров до бизнесменов и инженеров, - каждому, кто хочет создать успешный рыночный продукт.

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Коротко о товаре

Артикул Маркета

51267965

Издательство

ЭКСМО

ISBN

978-5-04-189245-6

Серия

Бизнес. Лучший мировой опыт

Автор

Олсен Д.

Все характеристики

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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.

Все товары ЭКСМО

Где купить

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Цена с картой Яндекс Пэй:1 485 ₽

Скидка: 2%

–2 %

Вместо: 1 515 ₽

Завтра, курьер Маркета

Терминал Книга

Рейтинг 5 из 5

7Котзывов

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Все 3 предложения

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