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Описание

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Основы маркетинга. Учебник

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Нет отзывов
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Описание

В учебнике рассматриваются основные понятия и содержание маркетинга как научно-практического направления экономической деятельности, призванного содействовать росту эффективности коммерческих организаций и органов государственного и муниципального управления. Содержит комплексное представление об основных целях, задачах и методах маркетингового управления. Основной акцент делается на изучении практических приемов маркетинга, его конкретного применения в деятельности организаций различного профиля. Учебник включает тренинговые материалы, в основе которых лежит преимущественно практический опыт автора.
Предназначен для студентов учреждений среднего профессионального образования, обучающихся по укрупненной группе специальностей 38.02.00 "Экономика и управление", а также студентов вузов и специалистов-практиков.
2-е издание, переработанное и дополненное.
Читать далее
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Коротко о товаре

Артикул Маркета
4829614124
Бумага
офсетная
Издательство
Предмет
Серия
Среднее профессиональное образование
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Инфра-М

Где купить

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Цена с картой Яндекс Пэй:3 597 ₽

Скидка: 1%
–1 %
Вместо: 3 633 ₽
  • 16 июня, курьер Маркета • 0 ₽
  • 16 июня, в пункт выдачи • 0 ₽
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Рейтинг 4.9 из 5
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  • Основы маркетинга сферы услуг
    –1 %
    ПРОМОКОД –15 %
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    Основы маркетинга сферы услуг

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 130 ₽ вместо 1 141
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  • Управление маркетингом
    –1 %
    ПРОМОКОД –15 %
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    Управление маркетингом

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 219 ₽ вместо 1 231
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  • Логика
    –1 %
    ПРОМОКОД –15 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-a10g736k3ga/toggleWishlist":{"skuId":"101465588609","productId":1451234958,"offerId":"8vaK09oZrxMQaIo6yqWluA","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQ+KDq67XRrOB4EjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhcIjq2AtAUQgYfI/vkCGPDjsQcgts/rCA==","sign":"5FXQEj17H/MSTDBG/GBeTytJKUGic2BRxAf21LsiX/M="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-a10g736k3ga/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Логика

    С картой  Пэй
    Цена с картой Яндекс Пэй 797 ₽ вместо 805
    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  • Пакет прикладных программ
    –1 %
    ПРОМОКОД –15 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-583itiy4q0a/toggleWishlist":{"skuId":"101873567202","productId":1785429207,"offerId":"Zixc93Zd5I2qMtWtNxNfYg","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQ+KDq67XRrOB4EjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhcI1/mt0wYQ4ouNwfsCGPDjsQcgts/rCA==","sign":"h8Cedaoh+UKRf5qCLN1dh3VCVe/li+QdcHa0PiblNyY="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-583itiy4q0a/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Пакет прикладных программ

    С картой  Пэй
    Цена с картой Яндекс Пэй 2 027 ₽ вместо 2 047
    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  • Комплексный экономический анализ
    –1 %
    ПРОМОКОД –15 %
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    Комплексный экономический анализ

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 724 ₽ вместо 1 741
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  • Этика
    –1 %
    ПРОМОКОД –15 %
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    Этика

    С картой  Пэй
    Цена с картой Яндекс Пэй 705 ₽ вместо 712
    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  • Данные: хранение и обработка. Учебник
    –1 %
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    Данные: хранение и обработка. Учебник

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 974 ₽ вместо 1 994
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  • Астрономия Практикум
    –1 %
    ПРОМОКОД –15 %
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    Астрономия Практикум

    С картой  Пэй
    Цена с картой Яндекс Пэй 848 ₽ вместо 857
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  • Менеджмент в сервисе и туризме
    –1 %
    ПРОМОКОД –15 %
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    Менеджмент в сервисе и туризме

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 665 ₽ вместо 1 682
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  • Автономные учреждения: порядок создания и функционирования
    –1 %
    ПРОМОКОД –15 %
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    Автономные учреждения: порядок создания и функционирования

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 339 ₽ вместо 1 353
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  • Черчение для слушателей подготовительных курсов. Учебное пособие
    –1 %
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    Черчение для слушателей подготовительных курсов. Учебное пособие

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 841 ₽ вместо 1 860
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Егоров Ю. Н. Основы маркетинга. Среднее профессиональное образование
Основы маркетинга. Учебник
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    Набор закладок для книг с магнитом FASHION GIRLS, набор 6 шт, блестки, 25x196 мм, юнландия, 113443

    Цена 118 ₽ вместо 338
  • Подставка-держатель для книг, учебников, журналов настольная школьная Brauberg Kids Avocado, регулируемый угол наклона, металл, 238052
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    Подставка-держатель для книг, учебников, журналов настольная школьная Brauberg Kids Avocado, регулируемый угол наклона, металл, 238052

    Цена 447 ₽ вместо 819
  • Логика
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    Логика

    Цена 797 ₽ вместо 805
  • Набор самоклеящихся этикеток-закладок, пластиковые полупрозрачные 45x20 мм, 200 листов, 5 пастельных цветов
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    Набор самоклеящихся этикеток-закладок, пластиковые полупрозрачные 45x20 мм, 200 листов, 5 пастельных цветов

    Цена 90 ₽ вместо 374
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    Реклама
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  • Этика
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    Этика

    Цена 705 ₽ вместо 712
  • Комплект предметных тетрадей 48 листов «Металл», 10 предметов, со справочным материалом, обложка мелованный картон, блок №2, белизна 75% (серые листы)
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    Комплект предметных тетрадей 48 листов «Металл», 10 предметов, со справочным материалом, обложка мелованный картон, блок №2, белизна 75% (серые листы)

    Цена 359 ₽ вместо 850
  • Пакет прикладных программ
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    Пакет прикладных программ

    Цена 2 027 ₽ вместо 2 047
  • Данные: хранение и обработка. Учебник
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    Данные: хранение и обработка. Учебник

    Цена 1 974 ₽ вместо 1 994
  • Комплексный экономический анализ
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    Комплексный экономический анализ

    Цена 1 724 ₽ вместо 1 741
  • Тетрадь B5 (179х250мм) 60л, сшивка, клетка, кожзам гладкий, коричневый, BRAUBERG VIVA, 403896
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    Тетрадь B5 (179х250мм) 60л, сшивка, клетка, кожзам гладкий, коричневый, BRAUBERG VIVA, 403896

    Цена 236 ₽ вместо 336
  • Предметные тетради 48 листов набор A5 в клетку и линейку 10 штук, обложка с рисунком, Brauberg Природа, 404839
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    Предметные тетради 48 листов набор A5 в клетку и линейку 10 штук, обложка с рисунком, Brauberg Природа, 404839

    Цена 403 ₽ вместо 623
  • Астрономия Практикум
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    Астрономия Практикум

    Цена 848 ₽ вместо 857
  • Менеджмент в сервисе и туризме
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    Менеджмент в сервисе и туризме

    Цена 1 665 ₽ вместо 1 682
  • Сменный блок 120л, А5, BG, белый, пленка т/у, с вкладышем
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    Сменный блок 120л, А5, BG, белый, пленка т/у, с вкладышем

    Цена 129 ₽ вместо 261
  • Подставка для книг и учебников школьная на стол AXLER, настольный книжный держатель для чтения тетрадей, для школы и дома, пластиковый, желтый
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    Подставка для книг и учебников школьная на стол AXLER, настольный книжный держатель для чтения тетрадей, для школы и дома, пластиковый, желтый

    Цена 265 ₽ вместо 339
  • Рюкзак Nonstopika Action, цвет синий, складной, 40*30*15 см, Школьный рюкзак Nonstopika
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    Рюкзак Nonstopika Action, цвет синий, складной, 40*30*15 см, Школьный рюкзак Nonstopika

    Цена 283 ₽ вместо 392
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  • Автономные учреждения: порядок создания и функционирования
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    Автономные учреждения: порядок создания и функционирования

    Цена 1 339 ₽ вместо 1 353
  • Черчение для слушателей подготовительных курсов. Учебное пособие
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    Черчение для слушателей подготовительных курсов. Учебное пособие

    Цена 1 841 ₽ вместо 1 860
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