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Описание

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Построение бизнес-моделей: Настольная книга стратега и новатора

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Описание

Книга предлагает оригинальную концепцию анализа, построения и совершенствования бизнес-моделей, которой пользуются крупнейшие компании мира, включая Google, IBM, Ericsson. Авторы предлагают простой и понятный способ визуального представления основных базовых элементов, раскрывающих логику выбранного компанией способа извлечения прибыли. Большой лист бумаги и блок стикеров - вот и все, что понадобится для освоения авторского метода создания бизнес-моделей. Этот намеренно упрощенный подход позволяет получить общую стратегическую картину бизнеса, сведя к минимуму обсуждение конкретных тактических шагов. Использование стикеров с короткими формулировками - эффективный и быстрый способ выстроить базовые элементы бизнес-плана в целостную систему. Эта методика помогает представить работу организации как единое целое, а не совокупность обособленных функциональных подразделений и производственных операций.
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Коротко о товаре

Артикул Маркета
4229464549
Издательство
ISBN
978-5-9614-7075-8
Серия
Альпина
Автор
Остервальдер А.,Пинье И.
Все характеристики
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Цена с картой Яндекс Пэй:5 912 ₽

Скидка: 1%
–1 %
Вместо: 5 972 ₽
  • 25 мая, курьер Маркета • 0 ₽
  • 25 мая, в пункт выдачи • 0 ₽
BookMaster
Рейтинг 4.8 из 5
870отзывов

Цена с картой Яндекс Пэй:2 394 ₽

Скидка: 70%
–70 %
Вместо: 2 418 ₽
  • 23 мая, курьер Маркета • 99 ₽
  • 23 мая, в пункт выдачи • 0 ₽
Юмаркет
Рейтинг 4.9 из 5
18Котзывов
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Остервальдер А.,Пинье И. "Построение бизнес-моделей. Настольная книга стратега и новатора"
Построение бизнес-моделей: Настольная книга стратега и новатора
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user avatar
23 апреля • Имя скрыто
Достоинства: пришла в хорошем состоянии, в обёртке, но с маленькой вмятиной на задней стороне, некритичноНедостатки: на первый взгляд очень пестрые картинки и много разных шрифтов, надеюсь, что восприятию материала не помешаетКомментарий: ещё не читала, всё впереди
user avatar
24 апреля • Артём
Достоинства: Красиво оформленная книга. Интересный форма подачи и выразительные иллюстрацииНедостатки: Нет
user avatar
21 августа 2022 • Олег Буланцев
Недостатки: Верстка вычурная, неудобный горизонтальный форматКомментарий: Руководитель сказал, что фундаментальная книга, почитать стоит
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    Атлант расправил плечи. В 3 книгах. Альпина Паблишер

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    Разработка ценностных предложений: Как создавать товары и услуги, которые захотят купить потребители. Ваш первый шаг.

    Цена 1 324 ₽ вместо 2 175
  • Тестирование бизнес-идей
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    Тестирование бизнес-идей

    Цена 1 346 ₽ вместо 2 175
  • А. Кроули "Книга Тота (Египетское Таро)"
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    А. Кроули "Книга Тота (Египетское Таро)"

    Цена 1 568 ₽ вместо 1 600
  • Бернарда Г. "Шаблоны для бизнеса. 50 отрывных шаблонов большого формата для построения бизнес-моделей, 50 отрывных шаблонов большого формата для разработки ценностных предложений"
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    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_21#1:1781839647_4/content/content/toggleWishlist":{"skuId":"552510175","productId":1781839647,"offerId":"FUxNgXGLfbFFQJ8PKsZ_-Q","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQn8OC373luNZvEhoKGHJlbWl4X2Rlc2t0b3BfbW9kZWxfY2FyZDIWCJ/u0tEGEN/FuocCGP+a6AYg/tDrCA==","sign":"5rAKwCEbAX+G3vvPv9uAWN2FbEeXWUUp2WWI/ywYrlc="},"waitWishlistCollections":false,"place":{"page":"product","widget":"feed"}}}},"meta":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_21#1:1781839647_4/content/content/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Бернарда Г. "Шаблоны для бизнеса. 50 отрывных шаблонов большого формата для построения бизнес-моделей, 50 отрывных шаблонов большого формата для разработки ценностных предложений"

    Цена 567 ₽ вместо 818
  • И цзин. Китайская книга перемен (новое оформление)
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    И цзин. Китайская книга перемен (новое оформление)

    Цена 1 034 ₽ вместо 1 211
  • Руки света. Барбара Бреннан
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    Руки света. Барбара Бреннан

    Цена 2 030 ₽ вместо 4 985
  • Бизнес-модели. 55 лучших шаблонов
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    Бизнес-модели. 55 лучших шаблонов

    Цена 867 ₽ вместо 1 488
  • Реклама
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  • Непобедимая компания: Как непрерывно обновлять бизнес-модель вашей организации, вдохновляясь опытом лучших
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    Непобедимая компания: Как непрерывно обновлять бизнес-модель вашей организации, вдохновляясь опытом лучших

    Цена 1 656 ₽ вместо 1 690
  • Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап
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    Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

    Цена 639 ₽ вместо 1 120
  • Инструменты командной работы
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    Инструменты командной работы

    Цена 2 019 ₽ вместо 2 061
  • Тарасов В. Технология жизни. Книга для героев (тв.)
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    Тарасов В. Технология жизни. Книга для героев (тв.)

    Цена 799 ₽ вместо 1 555
  • Бизнес-план на 100%: Стратегия и тактика эффективного бизнеса
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    Бизнес-план на 100%: Стратегия и тактика эффективного бизнеса

    Цена 932 ₽ вместо 1 488
  • Бизнес-анализ: 25(не)классических методов. Все не так, как кажется
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    Бизнес-анализ: 25(не)классических методов. Все не так, как кажется

    Цена 1 128 ₽ вместо 2 198
  • MBA в картинках. Два года бизнес-школы в одной книге
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    MBA в картинках. Два года бизнес-школы в одной книге

    Цена 789 ₽ вместо 1 453
  • Тестирование бизнес-идей
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    Тестирование бизнес-идей

    Цена 5 912 ₽ вместо 5 972
  • Дизайн-мышление для роста бизнеса: проектирование и масштабирование бизнес-моделей и экосистем
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    Дизайн-мышление для роста бизнеса: проектирование и масштабирование бизнес-моделей и экосистем

    Цена 1 793 ₽ вместо 3 497
  • Источник / Художественная литература
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    Источник / Художественная литература

    Цена 776 ₽ вместо 1 320
  • Анна Каренина
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    Анна Каренина

    Цена 787 ₽ вместо 1 363
  • Герой нашего времени
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    Герой нашего времени

    Цена 658 ₽ вместо 1 050
  • Реклама
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  • Анализ финансовой отчетности компаний
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    Анализ финансовой отчетности компаний

    Цена 1 592 ₽ вместо 1 624
  • Преступление и наказание
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    Преступление и наказание

    Цена 854 ₽ вместо 1 363
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