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Переговоры о цене: Как покупать дешево, а продавать дорого / Книги про бизнес и саморазвитие / Дмитрий Ткаченко

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У продавца:

нет • На Маркете: 5.0

(1)

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Описание

• 7 правил торга от одного из лучших тренеров по продажам и переговорам с 20-летним опытом.
• Универсальное руководство, как торговаться, противостоять манипуляциям, делать скидки и идти на уступки.
• 80 кейсов ценовых переговоров в кино, ситуации-практикумы, задания и чек-листы.
Если вы профессиональный продавец или занимаетесь закупками, то непременно оцените «Переговоры о цене» по достоинству. А если вам доводилось сдавать квартиру в аренду, продавать ненужные вещи в интернете или покупать автомобиль у предыдущего владельца, эта книга вам просто необходима. Дмитрий Ткаченко, автор бестселлера «Скрипты продаж» и один из лучших бизнес-тренеров и консультантов по версии журнала «Управление персоналом», работал над ней более пяти лет. Он на живых примерах разбирает приемы, правила, алгоритмы и ошибки при ведении ценовых переговоров. Книга написана с двух позиций: первая ее часть посвящена тому, как продавцу минимизировать скидки и уступки; вторая, наоборот, содержит советы для тех покупателей, которые хотят получить максимум, а заплатить как можно меньше. Вы узнаете правила аргументации, поймете, как установить стартовую цену и с чего начать разговор о скидках, научитесь противодействовать манипуляциям и делать уступки, сохраняя рентабельность сделки, станете грамотным покупателем или успешным продавцом.

Цитаты:

"Как хороший шахматист, знающий стандартные варианты развития шахматных партий, вы на несколько шагов вперед будете предвидеть ходы оппонента и знать лучшие способы противодействия им".
«Маленькая» скидка для продавца — большая потеря рентабельности сделки для организации. Нужно создать систему, при которой интересы продавца и компании совпадут, — так они окажутся «в одной лодке» и продавец будет заинтересован продавать без скидок.
"Нельзя отдавать скидки «большими кусками», их надо тоненько «нарезать".
"Не входите в переговоры с крайней позицией, без переговорной наценки. Это приведет к тому, что вас «отожмут» на невыгодные условия. Требуйте невозможного — это дает пространство для маневра".
Книга относится к познавательной и развивающей литературе, подойдет в качестве подарка. Книги по секретам бизнеса и ведению переговоров являются популярными бестселлерами для всех возрастов. Работы, написанные специалистами в своей сфере, учат новым знаниям и помогают личностному развитию. Это интересное и полезное чтение как для взрослых, так и для подрастающего поколения.

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Коротко о товаре

Артикул Маркета

4775439590

Издательство

Альпина Паблишер

ISBN

9785961486582

Автор

Ткаченко Д.

Год издания

2023, 2024

Все характеристики

Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.

Все товары Альпина Паблишер

Где купить

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Цена с картой Яндекс Пэй:555 ₽

Скидка вам: 40%

ВАМ–40 %

Вместо: 567 ₽~~925~~ ₽

29 мая, курьер Маркета • 99 ₽
29 мая, в пункт выдачи • 0 ₽

Альпина книги

Рейтинг 5 из 5

7Котзывов

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Переговоры о цене: Как покупать дешево, а продавать дорого. Ткаченко Д. В. Альпина Паблишер

Переговоры о цене: Как покупать дешево, а продавать дорого / Книги про бизнес и саморазвитие / Дмитрий Ткаченко

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Вместо: 567 ₽~~925~~ ₽

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Книга Марш одиноких

Цена 242 ₽ вместо 244

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Устинова Т. В. Отель последней надежды

Цена 236 ₽ вместо 356

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