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Описание

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Переговоры о цене: Как покупать дешево, а продавать дорого / Книги про бизнес и саморазвитие / Дмитрий Ткаченко

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Описание

• 7 правил торга от одного из лучших тренеров по продажам и переговорам с 20-летним опытом.
• Универсальное руководство, как торговаться, противостоять манипуляциям, делать скидки и идти на уступки.
• 80 кейсов ценовых переговоров в кино, ситуации-практикумы, задания и чек-листы.
Если вы профессиональный продавец или занимаетесь закупками, то непременно оцените «Переговоры о цене» по достоинству. А если вам доводилось сдавать квартиру в аренду, продавать ненужные вещи в интернете или покупать автомобиль у предыдущего владельца, эта книга вам просто необходима. Дмитрий Ткаченко, автор бестселлера «Скрипты продаж» и один из лучших бизнес-тренеров и консультантов по версии журнала «Управление персоналом», работал над ней более пяти лет. Он на живых примерах разбирает приемы, правила, алгоритмы и ошибки при ведении ценовых переговоров. Книга написана с двух позиций: первая ее часть посвящена тому, как продавцу минимизировать скидки и уступки; вторая, наоборот, содержит советы для тех покупателей, которые хотят получить максимум, а заплатить как можно меньше. Вы узнаете правила аргументации, поймете, как установить стартовую цену и с чего начать разговор о скидках, научитесь противодействовать манипуляциям и делать уступки, сохраняя рентабельность сделки, станете грамотным покупателем или успешным продавцом.

Цитаты:

"Как хороший шахматист, знающий стандартные варианты развития шахматных партий, вы на несколько шагов вперед будете предвидеть ходы оппонента и знать лучшие способы противодействия им".
«Маленькая» скидка для продавца — большая потеря рентабельности сделки для организации. Нужно создать систему, при которой интересы продавца и компании совпадут, — так они окажутся «в одной лодке» и продавец будет заинтересован продавать без скидок.
"Нельзя отдавать скидки «большими кусками», их надо тоненько «нарезать".
"Не входите в переговоры с крайней позицией, без переговорной наценки. Это приведет к тому, что вас «отожмут» на невыгодные условия. Требуйте невозможного — это дает пространство для маневра".
Книга относится к познавательной и развивающей литературе, подойдет в качестве подарка. Книги по секретам бизнеса и ведению переговоров являются популярными бестселлерами для всех возрастов. Работы, написанные специалистами в своей сфере, учат новым знаниям и помогают личностному развитию. Это интересное и полезное чтение как для взрослых, так и для подрастающего поколения.
Читать далее
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Коротко о товаре

Артикул Маркета
4775439590
Издательство
ISBN
9785961486582
Автор
Ткаченко Д.
Год издания
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Альпина Паблишер
Альпина Паблишер

Где купить

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Все хиты17 — 23 июня
Акция

Цена с картой Яндекс Пэй:558 ₽

Скидка: 40%
–40 %
Вместо: 582 ₽925 ₽
  • 21 июня, курьер Маркета • 99 ₽
  • 21 июня, в пункт выдачи • 0 ₽
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{"widgets":{"@marketfront/YeezyCheckout":{"/content/page/fancyPage/yeezyCheckout":{"isYeezyAlive":false,"fallbackPayload":{"offerShowPlaceId":""}}}},"meta":{"/content/page/fancyPage/yeezyCheckout":{"name":"@marketfront/YeezyCheckout"}}}
{"widgets":{"@yandex-market/LazyLoader-market":{"/content/page/fancyPage/heroBannerCarousel/heroBannerCarousel/LazyLoader":{"widgetName":"@marketfront/HeroBannerCarousel","widgetId":"HeroBannerCarousel","options":{"resources":{"garsons":[{"id":"MadvCreatives","params":{"data":{"creatives":[{"mark":"hero","block":"ModelCardBannerList","blockParams":[{}]}]}}}]},"props":{"fixedRatio":true,"roundedCorners":true,"bannerFormat":"heroTouchOld"},"isChefRemixExp":false},"infinite":false,"cspNonce":"nKjDbcmielPP1hFmTdQfyg==","renderStrategy":"append"}}},"meta":{"/content/page/fancyPage/heroBannerCarousel/heroBannerCarousel/LazyLoader":{"name":"@yandex-market/LazyLoader-market"}}}
{"widgets":{"@marketfront/VisibilityLoaderMarket":{"/content/page/fancyPage/heroBannerCarousel/heroBannerCarousel":{"pageId":"market:product","offset":3000,"epicModeForLazyLoad":"default","widgetId":"HeroBannerCarousel","__zoneName":""}}},"meta":{"/content/page/fancyPage/heroBannerCarousel/heroBannerCarousel":{"name":"@marketfront/VisibilityLoaderMarket"}}}
{"widgets":{"@market/CartService":{}},"meta":{"/content/page/fancyPage/cartService":{"name":"@market/CartService"}},"collections":{"sku":{},"product":{},"shop":{},"initialCartItem":{},"promo":{}}}

Ещё может подойти

  • Вейдер М. "Как оценить бережливость вашей компании"
    –6 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-ssbiv7ppkp/toggleWishlist":{"skuId":"739851743","productId":1781332855,"offerId":"HkPgnXf_SOwFPOQOfW0_SQ","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQzPX26p+X2ZdlEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYI9/az0QYQ3/vk4AIY/5roBiD+0OsI","sign":"YzjB4/wubKd40q5pjh9/dFBNlXMjKRZZGx3p3Jz5Kkk="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-ssbiv7ppkp/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Вейдер М. "Как оценить бережливость вашей компании"

    С картой  Пэй
    Цена с картой Яндекс Пэй 364 ₽ вместо 368
    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  • "Реинжиниринг бизнеса"
    –1 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-xfccg3cap6i/toggleWishlist":{"skuId":"617323089","productId":1781858527,"offerId":"zDo7e3lekpJAALTbKCQGvQ","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQzPX26p+X2ZdlEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYI34HU0QYQ0bSupgIY/5roBiD+0OsI","sign":"0Niar7fVhQ6zo8WEfq3DN7mF0h1zzXbw7NWqj3dYg2k="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-xfccg3cap6i/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    "Реинжиниринг бизнеса"

    С картой  Пэй
    Цена с картой Яндекс Пэй 492 ₽ вместо 497
    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  • Работа с возражениями: 200 приемов продаж для холодных звонков и личных встреч
    –38 %
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    Работа с возражениями: 200 приемов продаж для холодных звонков и личных встреч

    Рейтинг товара: 5 из 5
    на основе 2 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 646 ₽ вместо 673
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  • Скрипты продаж. Готовые сценарии "холодных" звонков и личных встреч
    –39 %
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    Скрипты продаж. Готовые сценарии "холодных" звонков и личных встреч

    Рейтинг товара: 4 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 645 ₽ вместо 672
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  • Сендеров Д. "Король рынка"
    –1 %
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    Сендеров Д. "Король рынка"

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 392 ₽ вместо 396
    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  • Сендеров Д. "Мастер больших продаж. Искусство заключать крупные контракты"
    –7 %
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    Сендеров Д. "Мастер больших продаж. Искусство заключать крупные контракты"

    С картой  Пэй
    Цена с картой Яндекс Пэй 432 ₽ вместо 436
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  • Лидерство, основанное на принципах
    –39 %
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    Лидерство, основанное на принципах

    С картой  Пэй
    Цена с картой Яндекс Пэй 337 ₽ вместо 352
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  • Реальная стратегия Как планировать только то, что можно воплотить (Пейл Ж.)
    –15 %
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    Реальная стратегия Как планировать только то, что можно воплотить (Пейл Ж.)

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 135 ₽ вместо 1 159
    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  • "Арсенал должника и взыскателя, или как выйти из долгового кризиса и выстроить эффективную работу с задолженностями"
    –6 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-s0tj76f9ee/toggleWishlist":{"skuId":"552447915","productId":1781837626,"offerId":"WwUHLUvdlPQH-eaFN9yPbw","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQzPX26p+X2ZdlEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYIut7S0QYQq9+2hwIY/5roBiD+0OsI","sign":"VnaWuIUqGxQi7esfc9xgZ4Z+EBSbZ1Lmn46qF+9xZFE="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-s0tj76f9ee/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    "Арсенал должника и взыскателя, или как выйти из долгового кризиса и выстроить эффективную работу с задолженностями"

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 401 ₽ вместо 405
    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  • Колотилов Е., Парабеллум А. "Удвоение личных продаж. Как менеджеру по продажам повысить свою эффективность"
    –6 %
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    Колотилов Е., Парабеллум А. "Удвоение личных продаж. Как менеджеру по продажам повысить свою эффективность"

    Рейтинг товара: 4.7 из 5
    на основе 3 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 393 ₽ вместо 397
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  • Книга Альпина Паблишер Алгоритмы эффективной работы. 2017 год, Р. Джей, Р. Темплар
    –70 %
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    Книга Альпина Паблишер Алгоритмы эффективной работы. 2017 год, Р. Джей, Р. Темплар

    С картой  Пэй
    Цена с картой Яндекс Пэй 980 ₽ вместо 990
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  • Секреты счастливых семей: как уменьшить хаос в семье (покет) / Счастливый ребенок / Психология семьи / Книги для родителей
    –43 %
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    Секреты счастливых семей: как уменьшить хаос в семье (покет) / Счастливый ребенок / Психология семьи / Книги для родителей

    С картой  Пэй
    Цена с картой Яндекс Пэй 418 ₽ вместо 435
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Переговоры о цене: Как покупать дешево, а продавать дорого. Ткаченко Д. В. Альпина Паблишер
Переговоры о цене: Как покупать дешево, а продавать дорого / Книги про бизнес и саморазвитие / Дмитрий Ткаченко
5.0
(1)
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5.0
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  • ЭксклюзивКл. Комната Джованни
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    ЭксклюзивКл. Комната Джованни

    Цена 327 ₽ вместо 330
  • 1984 (новый перевод)
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    1984 (новый перевод)

    Цена 241 ₽ вместо 425
  • Терра и тайна созвездий. Книга 1
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    Терра и тайна созвездий. Книга 1

    Цена 499 ₽ вместо 988
  • Набор закладок для книг с магнитом FASHION GIRLS, набор 6 шт, блестки, 25x196 мм, юнландия, 113443
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    Набор закладок для книг с магнитом FASHION GIRLS, набор 6 шт, блестки, 25x196 мм, юнландия, 113443

    Цена 118 ₽ вместо 338
  • Шантарам. Комплект из 2-х томов. Робертс Г.Д.
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    Шантарам. Комплект из 2-х томов. Робертс Г.Д.

    Цена 394 ₽ вместо 398
  • Работа с возражениями: 200 приемов продаж для холодных звонков и личных встреч
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    Работа с возражениями: 200 приемов продаж для холодных звонков и личных встреч

    Цена 646 ₽ вместо 1 050
  • Вейдер М. "Как оценить бережливость вашей компании"
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    Вейдер М. "Как оценить бережливость вашей компании"

    Цена 364 ₽ вместо 388
  • Книга Иностранка
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    Книга Иностранка

    Цена 177 ₽ вместо 244
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    Реклама
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  • Мой сталкер (Лазаревская Л.)
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    Мой сталкер (Лазаревская Л.)

    Цена 638 ₽ вместо 650
  • Дум Э. Творец слез
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    Дум Э. Творец слез

    Цена 751 ₽ вместо 759
  • Скрипты продаж. Готовые сценарии "холодных" звонков и личных встреч
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    Скрипты продаж. Готовые сценарии "холодных" звонков и личных встреч

    Цена 645 ₽ вместо 1 050
  • Источник / Художественная литература
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    Источник / Художественная литература

    Цена 760 ₽ вместо 1 320
  • Парни из Билокси Гришэм Д.
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    Парни из Билокси Гришэм Д.

    Цена 541 ₽ вместо 892
  • Игра настольная карточная Подбери Мем Мемограм оригинальная для развлечения в компании с мемами
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    Игра настольная карточная Подбери Мем Мемограм оригинальная для развлечения в компании с мемами

    Цена 717 ₽ вместо 2 000
  • "Реинжиниринг бизнеса"
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    "Реинжиниринг бизнеса"

    Цена 492 ₽ вместо 497
  • Лидерство, основанное на принципах
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    Лидерство, основанное на принципах

    Цена 337 ₽ вместо 550
  • Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения
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    Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения

    Цена 682 ₽ вместо 1 500
  • Реальная стратегия Как планировать только то, что можно воплотить (Пейл Ж.)
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    Реальная стратегия Как планировать только то, что можно воплотить (Пейл Ж.)

    Цена 1 135 ₽ вместо 1 334
  • Книга Альпина Паблишер Алгоритмы эффективной работы. 2017 год, Р. Джей, Р. Темплар
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    Книга Альпина Паблишер Алгоритмы эффективной работы. 2017 год, Р. Джей, Р. Темплар

    Цена 980 ₽ вместо 3 300
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    Сендеров Д. "Король рынка"

    Цена 392 ₽ вместо 396
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    Реклама
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  • Сендеров Д. "Мастер больших продаж. Искусство заключать крупные контракты"
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    Сендеров Д. "Мастер больших продаж. Искусство заключать крупные контракты"

    Цена 432 ₽ вместо 467
  • "Арсенал должника и взыскателя, или как выйти из долгового кризиса и выстроить эффективную работу с задолженностями"
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    "Арсенал должника и взыскателя, или как выйти из долгового кризиса и выстроить эффективную работу с задолженностями"

    Цена 401 ₽ вместо 427
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