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Описание

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Пиши, сокращай 2025: Как создавать сильный текст

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4.9
(115)
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Описание

О чем

«Пиши, сокращай» — книга о создании текста для всех, кто пишет по работе, неважно, работает ли человек профессиональным автором или текст — его дополнительная задача. Сотрудникам предприятий советы из книги помогут четко доносить пользу своих продуктов до потенциальных клиентов, договариваться с коллегами, руководителями, знакомыми. Журналистам — создавать интересные статьи и публикации в соцсетях. Авторы на примерах рассказывают, в каком порядке подавать информацию, без каких слов текст станет более ясным, как убедить читателя дочитать до конца и всегда ли это нужно.
Материал «Пиши, сокращай» подан так, чтобы читателям легко было его охватить и применить на практике: кому-то понадобятся простые приемы редактуры на уровне слов, а кто-то углубится в тему отношений с читателями. И каждый найдет в книге полезное для себя.

Цитаты

"В «Пиши, сокращай 2025» мы движемся от простого к сложному: сначала говорим о словах, потом о предложении, абзаце и структуре. В конце разбираем текст как единое целое: показываем, как составить текст для распространенных случаев — о себе, о компании, промостраницы, презентации и подобное."
"Перед вами новое издание: переработанное, дополненное и обновленное в 2023 году. Основные идеи книги остались неизменными, но изменились примеры, наполнение и даже структура. Новая версия адресована и тем, кто никогда не читал «Пиши, сокращай», и тем, для кого эта книга успела стать настольной: каждый найдет в ней что-то полезное и новое."

Особенности

Иллюстрации Людвига Быстроновского и Мартина Хачатряна, уникальный макет, авторская инфографика, двухцветная печать.

Для кого

Для копирайтеров, дизайнеров, госслужащих, менеджеров. Для тех, кто хочет быть востребованным в мире текстов, редактуры и коммуникаций, а также для всех, кто пишет по работе.
Читать далее
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Коротко о товаре

Артикул Маркета
4704855696
Издательство
ISBN
9785961487145
Автор
Ильяхов Максим, Сарычева Людмила Андреевна
Год издания
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Альпина Паблишер
Альпина Паблишер

Где купить

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Где купить

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Цена с картой Яндекс Пэй:707 ₽

Скидка вам: 51%
ВАМ–51 %
Вместо: 729 ₽1 453 ₽
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  • 29 июня, курьер Маркета • 99 ₽
  • 29 июня, в пункт выдачи • 0 ₽
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  • Новые правила деловой переписки. Альпина Паблишер
    ВАМ–41 %
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    Новые правила деловой переписки. Альпина Паблишер

    Рейтинг товара: 4.8 из 5
    на основе 33 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 619 ₽ вместо 638
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  • Пиши, сокращай 2025: Как создавать сильный текст. 4-е изд. Ильяхов М, Сарычева Л. А. Альпина Паблишер
    –2 %
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    Пиши, сокращай 2025: Как создавать сильный текст. 4-е изд. Ильяхов М, Сарычева Л. А. Альпина Паблишер

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 068 ₽ вместо 1 090
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  • Пиши, сокращай 2025: Как создавать сильный текст + Ясно, понятно: комплект из 2-х книг. Ильяхов М, Сарычева Л. А. Альпина Паблишер
    –2 %
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    Пиши, сокращай 2025: Как создавать сильный текст + Ясно, понятно: комплект из 2-х книг. Ильяхов М, Сарычева Л. А. Альпина Паблишер

    С картой  Пэй
    Цена с картой Яндекс Пэй 2 161 ₽ вместо 2 205
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  • Текст по полочкам: Краткое пособие по деловой переписке
    ВАМ–43 %
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    Текст по полочкам: Краткое пособие по деловой переписке

    Рейтинг товара: 5 из 5
    на основе 13 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 560 ₽ вместо 578
    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  • Говори красиво и уверенно. Постановка голоса и речи
    ВАМ–50 %
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    Говори красиво и уверенно. Постановка голоса и речи

    Рейтинг товара: 4.7 из 5
    на основе 164 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 341 ₽ вместо 344
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  • Пиши, сокращай 2025: Как создавать сильный текст; Ясно, понятно: Как доносить мысли и убеждать; Новые правила деловой переписки (комплект из 3-х книг), Ильяхов М, Сарычева Л. А, Альпина Паблишер
    –2 %
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    Пиши, сокращай 2025: Как создавать сильный текст; Ясно, понятно: Как доносить мысли и убеждать; Новые правила деловой переписки (комплект из 3-х книг), Ильяхов М, Сарычева Л. А, Альпина Паблишер

    С картой  Пэй
    Цена с картой Яндекс Пэй 2 888 ₽ вместо 2 946
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  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
    –42 %
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Рейтинг товара: 4.9 из 5
    на основе 90 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 613 ₽ вместо 632
    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  • Думай медленно. решай быстро. Канеман Даниэль.
    –26 %
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    Думай медленно. решай быстро. Канеман Даниэль.

    Рейтинг товара: 5 из 5
    на основе 2 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 137 ₽ вместо 1 161
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  • Тренажер памяти: Как развить память за 40 дней
    ВАМ–35 %
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    Тренажер памяти: Как развить память за 40 дней

    Рейтинг товара: 4.8 из 5
    на основе 40 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 437 ₽ вместо 451
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    Сказать жизни "ДА!": психолог в концлагере / Психология / Философия

    Рейтинг товара: 4.8 из 5
    на основе 84 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 497 ₽ вместо 512
    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  • Сарычева Л. А. Уступите место драме. Как писать интересно даже на скучные темы. Копирайтерам, журналистам, редакторам
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    Сарычева Л. А. Уступите место драме. Как писать интересно даже на скучные темы. Копирайтерам, журналистам, редакторам

    Рейтинг товара: 4.8 из 5
    на основе 6 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 890 ₽ вместо 899
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  • Как разговаривать с кем угодно, когда угодно и где угодно
    ВАМ–39 %
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    Как разговаривать с кем угодно, когда угодно и где угодно

    Рейтинг товара: 4.7 из 5
    на основе 162 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 318 ₽ вместо 328
    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  • Дизайн всего: Как появляются вещи, о которых мы не задумываемся
    ВАМ–40 %
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    Дизайн всего: Как появляются вещи, о которых мы не задумываемся

    Рейтинг товара: 4.8 из 5
    на основе 5 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 558 ₽ вместо 575
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всего: Как появляются вещи, о которых мы не 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  • Атомные привычки. Как приобрести хорошие привычки и избавиться от плохих (мягкая обложка)
    –44 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-xmjd9hb4d/toggleWishlist":{"skuId":"102850319150","productId":79377126,"offerId":"MSTSXzwQHhVFUTPsx7lxbA","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQlbSE78LDqLU8EjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYI5uXsJRCupu2S/wIYxv+oBSD+0OsI","sign":"ozGuXVkcExhPxF5hfWF34Jy83w6SAjibxADoKlfnmHs="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-xmjd9hb4d/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Атомные привычки. Как приобрести хорошие привычки и избавиться от плохих (мягкая обложка)

    Рейтинг товара: 5 из 5
    на основе 56 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 434 ₽ вместо 438
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  • Эриксон Т. Кругом одни идиоты. 4 типа личности: как найти подход к каждому из них
    –30 %
    ПРОМОКОД –15 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-ucv4021x069/toggleWishlist":{"skuId":"101998511830","productId":1849685491,"offerId":"MjIg57h5uAYNVpXWAV0_DA","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQlbSE78LDqLU8EjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhcI8+v/8QYQ1o3X/PsCGIL9zwcg/tDrCA==","sign":"fzV2GFywAdF7rP+JUdRVnbIE/9j5Bz/dJnZqKdEmIuY="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-ucv4021x069/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Эриксон Т. Кругом одни идиоты. 4 типа личности: как найти подход к каждому из них

    Рейтинг товара: 4.9 из 5
    на основе 32 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 264 ₽ вместо 267
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  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
    ВАМ–40 %
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Рейтинг товара: 4.7 из 5
    на основе 58 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 552 ₽ вместо 569
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  • Невидимые женщины: Почему мы живем в мире, удобном только для мужчин. Неравноправие, основанное на данных
    –53 %
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    Невидимые женщины: Почему мы живем в мире, удобном только для мужчин. Неравноправие, основанное на данных

    Рейтинг товара: 4.9 из 5
    на основе 20 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 523 ₽ вместо 539
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  • Харизма: Как влиять, убеждать и вдохновлять + Покет-серия
    –38 %
    ПРОМОКОД –15 %
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    Харизма: Как влиять, убеждать и вдохновлять + Покет-серия

    Рейтинг товара: 4.9 из 5
    на основе 100 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 322 ₽ вместо 332
    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  • Книга любви к себе: Терапевтическая стратегия поддержки и принятия себя
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    Книга любви к себе: Терапевтическая стратегия поддержки и принятия себя

    Рейтинг товара: 4.8 из 5
    на основе 6 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 446 ₽ вместо 460
    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  • Развитие лидеров. Как понять свой стиль управления и эффективно общаться с носителями иных стилей
    –27 %
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    Развитие лидеров. Как понять свой стиль управления и эффективно общаться с носителями иных стилей

    Рейтинг товара: 5 из 5
    на основе 7 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 815 ₽ вместо 840
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  • Жесткий SMM: Выжать из соцсетей максимум
    –39 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-yr8ewmalfss/toggleWishlist":{"skuId":"617313098","productId":1781855717,"offerId":"1PbUlRrCL40u3ta2peSk6g","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQlbSE78LDqLU8EjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYI5evT0QYQyuatpgIY/5roBiD+0OsI","sign":"MeD6824xqdWRE6Gr8vf3U27bEmzkJ8sDPqKaQ4AuQyI="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-yr8ewmalfss/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Жесткий SMM: Выжать из соцсетей максимум

    Рейтинг товара: 4.7 из 5
    на основе 6 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 525 ₽ вместо 541
    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  • Agile life: Как вывести жизнь на новую орбиту
    –47 %
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    Agile life: Как вывести жизнь на новую орбиту

    Рейтинг товара: 4.6 из 5
    на основе 32 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 650 ₽ вместо 670
    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  • Музыка и мозг: Как музыка влияет на эмоции, здоровье и интеллект / Научно-популярная литература / Аре Бреан, Гейр Ульве Скейе
    –27 %
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    Музыка и мозг: Как музыка влияет на эмоции, здоровье и интеллект / Научно-популярная литература / Аре Бреан, Гейр Ульве Скейе

    Рейтинг товара: 5 из 5
    на основе 12 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 378 ₽ вместо 390
    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и мозг: Как музыка влияет на эмоции, здоровье и интеллект / Научно-популярная литература / Аре Бреан, Гейр Ульве 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  • Тренажер мозга: Как развить гибкость мышления за 40 дней
    –42 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-yttx9muj0w8/toggleWishlist":{"skuId":"730832129","productId":1781332761,"offerId":"821sU9trOff2mdJnbDe8kg","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQlbSE78LDqLU8EjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYImfaz0QYQgbq+3AIY/5roBiD+0OsI","sign":"fgreFoAaWx3Fu01d8rbAvwQNk0CzVA1MWrMDBJLyK80="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-yttx9muj0w8/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Тренажер мозга: Как развить гибкость мышления за 40 дней

    Рейтинг товара: 4.9 из 5
    на основе 28 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 415 ₽ вместо 428
    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  • Как живые: двуногие змеи, акулы-зомби и другие исчезнувшие животные
    –38 %
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    Как живые: двуногие змеи, акулы-зомби и другие исчезнувшие животные

    С картой  Пэй
    Цена с картой Яндекс Пэй 768 ₽ вместо 792
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  • Больше, чем коробка: О безграничном потенциале ограниченного пространства
    –32 %
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    Больше, чем коробка: О безграничном потенциале ограниченного пространства

    Рейтинг товара: 5 из 5
    на основе 6 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 844 ₽ вместо 870
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  • Марк Гоулстон. Как разговаривать с мудаками. Что делать с неадекватными и невыносимыми людьми. NEON Pocketbooks
    –36 %
    ПРОМОКОД –15 %
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    Марк Гоулстон. Как разговаривать с мудаками. Что делать с неадекватными и невыносимыми людьми. NEON Pocketbooks

    Рейтинг товара: 5 из 5
    на основе 4 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 344 ₽ вместо 347
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Как разговаривать с мудаками. Что делать с неадекватными и невыносимыми людьми. 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  • Кофебук НИ СЫ Будь уверен в своих силах и не позволяй сомнениям мешать тебе двигаться вперед (Синсеро Дж.)
    –15 %
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    Кофебук НИ СЫ Будь уверен в своих силах и не позволяй сомнениям мешать тебе двигаться вперед (Синсеро Дж.)

    Рейтинг товара: 5 из 5
    на основе 9 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 450 ₽ вместо 460
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Пиши, сокращай 2025: Как создавать сильный текст
Пиши, сокращай 2025: Как создавать сильный текст
4.9
(115)
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2 вопроса
Характеристики

Цена с картой Яндекс Пэй:707 ₽

Скидка: 51%
–51 %
Вместо: 729 ₽1 453 ₽
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4.9
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У продавца:115 оценок·33 отзыва
Больше нет оценок и отзывов на Маркете
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Нейросеть YandexGPT: П|
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user avatar
2 месяца назад • Leonid V. • Куплен на Маркете
Достоинства: Самое главное достоинство - это само содержание книги, посыл к творчеству, раскрытие смыслов в написании текстов! Качественная полиграфия и красивые иллюстрации - приятные приложения!
Комментарий: Рекомендую к покупке. И также обязательно рекомендую книгу Ясно, понятно этого же автора!👍🏼
user avatar
Неделю назад • Kikudziro • Куплен на Маркете
Достоинства: Отличная книга от Максима Ильяхова, помогает убрать мусор и лирику в текстах. Должна быть у всех, кто работает с письмами и в коммерции.
Недостатки: Мягкая обложка, но с сенодняшними ценами на книги, это скорее плюс
user avatar
2 месяца назад • Karen • Куплен на Маркете
Достоинства: Отличный мануал, коротко и по делу. Читать можно в любой последовательности, кажется, а ещё перечитывать периодически рандомные главы.
Недостатки: Не очень износостойкая обложка. Предыдущее издание со временем сильно облохматилось от ежедневной носки и чтения.
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    Пиши, сокращай 2025: Как создавать сильный текст. 4-е изд. Ильяхов М, Сарычева Л. А. Альпина Паблишер

    Цена 1 068 ₽ вместо 1 090
  • Энн Дидье, Оливье Мэллер. Эмиль и Марго. Монстры в игре
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    Энн Дидье, Оливье Мэллер. Эмиль и Марго. Монстры в игре

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    Coraline Gaiman N.

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    Цена 2 161 ₽ вместо 2 205
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    Новые правила деловой переписки. Альпина Паблишер

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    Сарычева Л. А. Уступите место драме. Как писать интересно даже на скучные темы. Копирайтерам, журналистам, редакторам

    Цена 890 ₽ вместо 1 153
  • Акутами Г. "Магическая битва 0. Токийский магический колледж: Ослепительная тьма"
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    Акутами Г. "Магическая битва 0. Токийский магический колледж: Ослепительная тьма"

    Цена 672 ₽ вместо 679
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    Реклама
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  • Бретт Регина. Бог никогда не моргает. 50 уроков, которые изменят твою жизнь (15-е издание)
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    Бретт Регина. Бог никогда не моргает. 50 уроков, которые изменят твою жизнь (15-е издание)

    Цена 489 ₽ вместо 674
  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 613 ₽ вместо 1 053
  • Сказать жизни "ДА!": психолог в концлагере / Психология / Философия
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    Сказать жизни "ДА!": психолог в концлагере / Психология / Философия

    Цена 497 ₽ вместо 853
  • Комбинированные летние задания.50 занятий по русскому языку и математике 5 класс. Тетрадь
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    Метафорические ассоциативные карты МАК «Любовь к себе», 50 карт, 16+

    Цена 221 ₽ вместо 360
  • Рисуем за 30 секунд любых животных Дмитриева В. Г.
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    Рисуем за 30 секунд любых животных Дмитриева В. Г.

    Цена 167 ₽ вместо 241
  • Эриксон Т. Кругом одни идиоты. 4 типа личности: как найти подход к каждому из них
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 552 ₽ вместо 920
  • Счастливый карман, полный денег: Формирование сознания изобилия
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    Счастливый карман, полный денег: Формирование сознания изобилия

    Цена 415 ₽ вместо 419
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  • Технология жизни. Книга для героев. / В. К. Тарасов
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    Технология жизни. Книга для героев. / В. К. Тарасов

    Цена 816 ₽ вместо 1 423
  • Комикс Майор Гром: Чумной доктор. Том 2. Книга вторая
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    Комикс Майор Гром: Чумной доктор. Том 2. Книга вторая

    Цена 627 ₽ вместо 633
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