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Пиши, сокращай 2025: Как создавать сильный текст

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4.9
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Описание

О чем

«Пиши, сокращай» — книга о создании текста для всех, кто пишет по работе, неважно, работает ли человек профессиональным автором или текст — его дополнительная задача. Сотрудникам предприятий советы из книги помогут четко доносить пользу своих продуктов до потенциальных клиентов, договариваться с коллегами, руководителями, знакомыми. Журналистам — создавать интересные статьи и публикации в соцсетях. Авторы на примерах рассказывают, в каком порядке подавать информацию, без каких слов текст станет более ясным, как убедить читателя дочитать до конца и всегда ли это нужно.
Материал «Пиши, сокращай» подан так, чтобы читателям легко было его охватить и применить на практике: кому-то понадобятся простые приемы редактуры на уровне слов, а кто-то углубится в тему отношений с читателями. И каждый найдет в книге полезное для себя.

Цитаты

"В «Пиши, сокращай 2025» мы движемся от простого к сложному: сначала говорим о словах, потом о предложении, абзаце и структуре. В конце разбираем текст как единое целое: показываем, как составить текст для распространенных случаев — о себе, о компании, промостраницы, презентации и подобное."
"Перед вами новое издание: переработанное, дополненное и обновленное в 2023 году. Основные идеи книги остались неизменными, но изменились примеры, наполнение и даже структура. Новая версия адресована и тем, кто никогда не читал «Пиши, сокращай», и тем, для кого эта книга успела стать настольной: каждый найдет в ней что-то полезное и новое."

Особенности

Иллюстрации Людвига Быстроновского и Мартина Хачатряна, уникальный макет, авторская инфографика, двухцветная печать.

Для кого

Для копирайтеров, дизайнеров, госслужащих, менеджеров. Для тех, кто хочет быть востребованным в мире текстов, редактуры и коммуникаций, а также для всех, кто пишет по работе.
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Коротко о товаре

Артикул Маркета
4704855696
Издательство
ISBN
9785961487145
Автор
Ильяхов Максим, Сарычева Людмила Андреевна
Год издания
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Альпина Паблишер
Альпина Паблишер

Где купить

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Цена с картой Яндекс Пэй:803 ₽

Скидка вам: 45%
ВАМ–45 %
Вместо: 828 ₽1 453 ₽
  • Завтра, курьер Маркета • 99 ₽
  • Завтра, в пункт выдачи • 0 ₽
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Цена с картой Яндекс Пэй:704 ₽

Скидка: 52%
–52 %
Вместо: 725 ₽
  • Завтра, курьер Маркета • 99 ₽
  • Завтра, в пункт выдачи • 0 ₽
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Пиши, сокращай 2025: Как создавать сильный текст
Пиши, сокращай 2025: Как создавать сильный текст
4.9
(87)
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2 вопроса
Характеристики

Цена с картой Яндекс Пэй:803 ₽

Скидка: 45%
–45 %
Вместо: 828 ₽1 453 ₽
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4.9
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У продавца:87 оценок·20 отзывов
Больше нет оценок и отзывов на Маркете
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Нейросеть YandexGPT: П|
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Много полезной информации в книге","disadvantages":"Нет","media":[]},"ri_312674950":{"reviewId":"312674950","author":{"nickname":"Константин Леонтьев","avatarMediaItemId":"mi_10976536813285640517","isAnonymous":false},"rating":5,"reviewDate":"1717736537515","advantages":"Всё отлично","media":["mi_1761565678503979819"]},"ri_300896881":{"reviewId":"300896881","author":{"nickname":"Роман Н.","avatarMediaItemId":"mi_10976536813285640517","isAnonymous":false},"rating":5,"reviewDate":"1713930434747","advantages":"Согласно смыслу книги - буду краток: полезно, необходимо, обязательно к прочтению) \nКупил сразу серию книг Максима Ильяхова. \nУпаковано хорошо","media":["mi_2724935263639637751","mi_15694790674195040107"]},"ri_300785821":{"reviewId":"300785821","author":{"nickname":"Имя скрыто","avatarMediaItemId":"mi_10976536813285640517","isAnonymous":true},"rating":5,"reviewDate":"1713885332893","advantages":"красивая. впрочем, как и предыдущая версия","commonText":"книга - абсолютная база для всех, кто работает с текстом","media":["mi_4589081050726451911"]},"ri_270144620":{"reviewId":"270144620","author":{"nickname":"Анна Орлова","avatarMediaItemId":"mi_4715331310120388221","isAnonymous":false},"rating":5,"reviewDate":"1704635588245","advantages":"Отличное пособие для копирайтеров и всех, чья работа связана с маркетинговыми и деловыми текстами.","commonText":"Давно хотела эту книгу и рада, что купила новое, дополненное издание.","media":["mi_415775723007254266"]},"ri_300782312":{"reviewId":"300782312","author":{"nickname":"Имя скрыто","avatarMediaItemId":"mi_10976536813285640517","isAnonymous":true},"rating":5,"reviewDate":"1713884607825","advantages":"Книга - топ! Я в восторге, теперь советую всем друзьям и знакомым. В книге ёмко объясняют, как писать и редактировать тексты. Уже начала использовать советы из книги в своей работе. Результаты заметны","disadvantages":"Не обнаружено","media":[]},"ri_290426287":{"reviewId":"290426287","author":{"nickname":"Андрей Чикальский","avatarMediaItemId":"mi_1679253383111680768","isAnonymous":false},"rating":5,"reviewDate":"1710678020403","advantages":"Классическое издание для тех кто хочет писать продающие тексты, кратко и ёмко передавать суть сообщения.","disadvantages":"Хотелось бы твёрдый переплёт.","commonText":"Рекомендую к прочтению эти и другие книги автора.","media":["mi_10206505688244657985"]},"ri_303627030":{"reviewId":"303627030","author":{"nickname":"Александр Галицкий","avatarMediaItemId":"mi_5846831343997496166","isAnonymous":false},"rating":5,"reviewDate":"1714842243208","advantages":"Прекрасная книга, которую стоит прочитать каждому","media":[]},"ri_300922706":{"reviewId":"300922706","author":{"nickname":"Имя скрыто","avatarMediaItemId":"mi_10976536813285640517","isAnonymous":true},"rating":5,"reviewDate":"1713940640030","advantages":"Отличная книга, должна быть на столе у каждого. Все четко, понятно. Начинаешь следовать рекомендациям и удивляешься улучшениям в своих текстах","disadvantages":"Особо не заметила, еще читаю, найду поделюсь","media":["mi_5076428603066111910","mi_11866133053086467438"]},"ri_301593895":{"reviewId":"301593895","author":{"nickname":"lollypopnamnam","avatarMediaItemId":"mi_10320460361906431804","isAnonymous":false},"rating":5,"reviewDate":"1714219930250","advantages":"красивая, большая, упакована отлично, читать приятно :3 и интересно","disadvantages":"нет","commonText":"все шикарно, давно мечтала ее купить","media":[]},"ri_300874480":{"reviewId":"300874480","author":{"nickname":"Leonid V.","avatarMediaItemId":"mi_14948043047658811905","isAnonymous":false},"rating":5,"reviewDate":"1713904484359","advantages":"Самое главное достоинство - это само содержание книги, посыл к творчеству, раскрытие смыслов в написании текстов! Качественная полиграфия и красивые иллюстрации - приятные приложения!","commonText":"Рекомендую к покупке. И также обязательно рекомендую книгу Ясно, понятно этого же автора!👍🏼","media":[]},"ri_301247073":{"reviewId":"301247073","author":{"nickname":"Karen","avatarMediaItemId":"mi_10808762138207608607","isAnonymous":false},"rating":5,"reviewDate":"1714061778155","advantages":"Отличный мануал, коротко и по делу. Читать можно в любой последовательности, кажется, а ещё перечитывать периодически рандомные главы.","disadvantages":"Не очень износостойкая обложка. Предыдущее издание со временем сильно облохматилось от ежедневной носки и чтения.","media":["mi_5242833407294664211"]}}}}
user avatar
Месяц назад • Karen • Куплен на Маркете
Достоинства: Отличный мануал, коротко и по делу. Читать можно в любой последовательности, кажется, а ещё перечитывать периодически рандомные главы.
Недостатки: Не очень износостойкая обложка. Предыдущее издание со временем сильно облохматилось от ежедневной носки и чтения.
user avatar
Месяц назад • Leonid V. • Куплен на Маркете
Достоинства: Самое главное достоинство - это само содержание книги, посыл к творчеству, раскрытие смыслов в написании текстов! Качественная полиграфия и красивые иллюстрации - приятные приложения!
Комментарий: Рекомендую к покупке. И также обязательно рекомендую книгу Ясно, понятно этого же автора!👍🏼
user avatar
Месяц назад • Имя скрыто • Куплен на Маркете
Достоинства: Отличная книга, должна быть на столе у каждого. Все четко, понятно. Начинаешь следовать рекомендациям и удивляешься улучшениям в своих текстах
Недостатки: Особо не заметила, еще читаю, найду поделюсь
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    Ясно, понятно: Как доносить мысли и убеждать людей с помощью слов

    Цена 846 ₽ вместо 1 453
  • Пиши, сокращай 2025: Как создавать сильный текст. 4-е изд. Ильяхов М, Сарычева Л. А. Альпина Паблишер
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    Пиши, сокращай 2025: Как создавать сильный текст. 4-е изд. Ильяхов М, Сарычева Л. А. Альпина Паблишер

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    Математика. Алгебра. 7 класс. Базовый уровень. Учебник

    Цена 1 176 ₽ вместо 2 200
  • Текст по полочкам: Краткое пособие по деловой переписке
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    Текст по полочкам: Краткое пособие по деловой переписке

    Цена 613 ₽ вместо 988
  • Реклама
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  • Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."
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    Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."

    Цена 748 ₽ вместо 756
  • Тренажер памяти: Как развить память за 40 дней
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    Тренажер памяти: Как развить память за 40 дней

    Цена 386 ₽ вместо 675
  • Длинные нарды (Чеботарев)
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    Длинные нарды (Чеботарев)

    Цена 1 190 ₽ вместо 1 513
  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 613 ₽ вместо 1 053
  • Говори красиво и уверенно. Постановка голоса и речи
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    Говори красиво и уверенно. Постановка голоса и речи

    Цена 377 ₽ вместо 677
  • Создатель. Предсказывать тренды. Генерить идеи. Создавать проекты. (Гатш Д.)
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    Создатель. Предсказывать тренды. Генерить идеи. Создавать проекты. (Гатш Д.)

    Цена 897 ₽ вместо 915
  • Журнал За рулем №05,2024. Май
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    Журнал За рулем №05,2024. Май

    Цена 172 ₽ вместо 195
  • Пока мне не исполнилось 30: Что важно понять и сделать уже сейчас
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    Пока мне не исполнилось 30: Что важно понять и сделать уже сейчас

    Цена 527 ₽ вместо 986
  • Иляшенко, Щеглова. Комбинированные летние задания за курс 3 класса. ФГОС (МТО-инфо)
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    Иляшенко, Щеглова. Комбинированные летние задания за курс 3 класса. ФГОС (МТО-инфо)

    Цена 254 ₽ вместо 295
  • Книга Рассказы для детей
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    Книга Рассказы для детей

    Цена 123 ₽ вместо 170
  • Эра умных продаж на рынке B2B, 2-е изд. переработанное и дополненное
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    Эра умных продаж на рынке B2B, 2-е изд. переработанное и дополненное

    Цена 825 ₽ вместо 841
  • Манга. Человек-бензопила. Книга 10. Закуска. Фудзимото. Т.
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    Манга. Человек-бензопила. Книга 10. Закуска. Фудзимото. Т.

    Цена 762 ₽ вместо 770
  • Реклама
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  • Сарычева Л. А. Уступите место драме. Как писать интересно даже на скучные темы. Копирайтерам, журналистам, редакторам
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    Сарычева Л. А. Уступите место драме. Как писать интересно даже на скучные темы. Копирайтерам, журналистам, редакторам

    Цена 984 ₽ вместо 1 153
  • 7 шагов к стабильной самооценке [Цифровая книга]
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