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Пиши, сокращай 2025: Как создавать сильный текст

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Описание

О чем

«Пиши, сокращай» — книга о создании текста для всех, кто пишет по работе, неважно, работает ли человек профессиональным автором или текст — его дополнительная задача. Сотрудникам предприятий советы из книги помогут четко доносить пользу своих продуктов до потенциальных клиентов, договариваться с коллегами, руководителями, знакомыми. Журналистам — создавать интересные статьи и публикации в соцсетях. Авторы на примерах рассказывают, в каком порядке подавать информацию, без каких слов текст станет более ясным, как убедить читателя дочитать до конца и всегда ли это нужно.
Материал «Пиши, сокращай» подан так, чтобы читателям легко было его охватить и применить на практике: кому-то понадобятся простые приемы редактуры на уровне слов, а кто-то углубится в тему отношений с читателями. И каждый найдет в книге полезное для себя.

Цитаты

"В «Пиши, сокращай 2025» мы движемся от простого к сложному: сначала говорим о словах, потом о предложении, абзаце и структуре. В конце разбираем текст как единое целое: показываем, как составить текст для распространенных случаев — о себе, о компании, промостраницы, презентации и подобное."
"Перед вами новое издание: переработанное, дополненное и обновленное в 2023 году. Основные идеи книги остались неизменными, но изменились примеры, наполнение и даже структура. Новая версия адресована и тем, кто никогда не читал «Пиши, сокращай», и тем, для кого эта книга успела стать настольной: каждый найдет в ней что-то полезное и новое."

Особенности

Иллюстрации Людвига Быстроновского и Мартина Хачатряна, уникальный макет, авторская инфографика, двухцветная печать.

Для кого

Для копирайтеров, дизайнеров, госслужащих, менеджеров. Для тех, кто хочет быть востребованным в мире текстов, редактуры и коммуникаций, а также для всех, кто пишет по работе.
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Коротко о товаре

Артикул Маркета
4704855696
Издательство
ISBN
9785961487145
Автор
Ильяхов Максим, Сарычева Людмила Андреевна
Год издания
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Альпина Паблишер
Альпина Паблишер

Где купить

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Цена с картой Яндекс Пэй:711 ₽

Скидка: 51%
–51 %
Вместо: 725 ₽1 453 ₽
  • 30 мая, курьер Маркета • 99 ₽
  • 30 мая, в пункт выдачи • 0 ₽
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Цена с картой Яндекс Пэй:2 041 ₽

Скидка: 25%
–25 %
Вместо: 2 083 ₽
  • 8 июня, курьер Маркета • 99 ₽
  • 8 июня, в пункт выдачи • 0 ₽

Цена с картой Яндекс Пэй:1 132 ₽

Скидка: 30%
–30 %
Вместо: 1 156 ₽
  • 2 июня, курьер Маркета • 99 ₽
  • 2 июня, в пункт выдачи • 0 ₽
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Наша книга не касается художественного текста: хотя он и выиграет от простоты и ясности, всё же это намного более тонкая материя, чем текст для работы.&#34;&#34;Посмотрите на текст чуть шире, чем просто на черные буквы на белом листе. Текст — это сценарий видеоролика; текст — это заметка в соцсетях; текст — это сюжет игры. Смешной мем — это тоже текст, даже если в нем нет ни слова. Фотография или рисунок — это тоже текст, потому что в любом изображении есть мысль и посыл. Технологии помогают нам доносить эти мысли во всё более сложных формах, но посыл и идея по-прежнему остаются. И читателю они неизменно интересны, в какой бы форме мы их ни доносили.&#34;&#34;Если вам интересно формулировать и излагать мысли, никакие нейросети вас не заменят. Может быть, через пару лет вы начнете создавать текст голосовыми командами: «Добавь сюда личный пример», «А здесь нужен антипример», «Нет, более агрессивно», «А здесь встань на сторону читателя». 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Пиши, сокращай 2025: Как создавать сильный текст
Пиши, сокращай 2025: Как создавать сильный текст
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user avatar
4 мая • Александр Галицкий
Достоинства: Прекрасная книга, которую стоит прочитать каждому
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29 апреля • Леонид Привалов
Достоинства: Хорошая книга, хороший дизайн, приехало целое
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27 апреля • lollypopnamnam
Достоинства: красивая, большая, упакована отлично, читать приятно :3 и интересноНедостатки: нетКомментарий: все шикарно, давно мечтала ее купить
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25 апреля • Karen
Достоинства: Отличный мануал, коротко и по делу. Читать можно в любой последовательности, кажется, а ещё перечитывать периодически рандомные гл...Недостатки: Не очень износостойкая обложка. Предыдущее издание со временем сильно облохматилось от ежедневной носки и чтения.
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24 апреля • Имя скрыто
Достоинства: Отличная книга, должна быть на столе у каждого. Все четко, понятно. Начинаешь следовать рекомендациям и удивляешься улучшениям в с...Недостатки: Особо не заметила, еще читаю, найду поделюсь
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24 апреля • Роман Н.
Достоинства: Согласно смыслу книги - буду краток: полезно, необходимо, обязательно к прочтению) Купил сразу серию книг Максима Ильяхова. Упак...
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24 апреля • Leonid V.
Достоинства: Самое главное достоинство - это само содержание книги, посыл к творчеству, раскрытие смыслов в написании текстов! Качественная пол...Комментарий: Рекомендую к покупке. И также обязательно рекомендую книгу Ясно, понятно этого же автора!👍🏼
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23 апреля • Андрей Иванов
Недостатки: супер, соаетую
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23 апреля • Имя скрыто
Достоинства: красивая. впрочем, как и предыдущая версияКомментарий: книга - абсолютная база для всех, кто работает с текстом
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    Тревожные люди. Фредрик Бакман

    Цена 574 ₽ вместо 1 170
  • Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."
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    Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."

    Цена 437 ₽ вместо 629
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    Роулинг Дж.К. "Книга Гарри Поттер и философский камень (с цветными иллюстрациями). Роулинг Дж.К."

    Цена 1 803 ₽ вместо 1 821
  • Манга Магическая битва. Книга 4. Начало повиновения. Пагубный талант
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    Манга Магическая битва. Книга 4. Начало повиновения. Пагубный талант

    Цена 676 ₽ вместо 683
  • Ясно, понятно: Как доносить мысли и убеждать людей с помощью слов
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    Ясно, понятно: Как доносить мысли и убеждать людей с помощью слов

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  • Пиши, сокращай 2025: Как создавать сильный текст. 4-е изд. Ильяхов М, Сарычева Л. А. Альпина Паблишер
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    Пиши, сокращай 2025: Как создавать сильный текст. 4-е изд. Ильяхов М, Сарычева Л. А. Альпина Паблишер

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  • Источник / Художественная литература
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    Источник / Художественная литература

    Цена 687 ₽ вместо 1 320
  • Манга Магическая битва. Книга 3. Командный бой. Чёрная вспышка
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    Манга Магическая битва. Книга 3. Командный бой. Чёрная вспышка

    Цена 661 ₽ вместо 668
  • Реклама
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  • Новые правила деловой переписки. Альпина Паблишер
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    Новые правила деловой переписки. Альпина Паблишер

    Цена 623 ₽ вместо 1 120
  • Текст по полочкам: Краткое пособие по деловой переписке
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    Текст по полочкам: Краткое пособие по деловой переписке

    Цена 464 ₽ вместо 988
  • Говори красиво и уверенно. Постановка голоса и речи
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    Говори красиво и уверенно. Постановка голоса и речи

    Цена 377 ₽ вместо 677
  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 589 ₽ вместо 1 053
  • Шторм Z. У вас нет других нас
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    Шторм Z. У вас нет других нас

    Цена 435 ₽ вместо 439
  • Тренажер памяти: Как развить память за 40 дней
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    Тренажер памяти: Как развить память за 40 дней

    Цена 318 ₽ вместо 675
  • Пока мне не исполнилось 30: Что важно понять и сделать уже сейчас
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    Пока мне не исполнилось 30: Что важно понять и сделать уже сейчас

    Цена 533 ₽ вместо 986
  • Сарычева Л. А. Уступите место драме. Как писать интересно даже на скучные темы. Копирайтерам, журналистам, редакторам
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    Сарычева Л. А. Уступите место драме. Как писать интересно даже на скучные темы. Копирайтерам, журналистам, редакторам

    Цена 984 ₽ вместо 1 153
  • Ода Э. "Манга One Piece. Большой куш. Кн.1. Ода Э."
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    Ода Э. "Манга One Piece. Большой куш. Кн.1. Ода Э."

    Цена 481 ₽ вместо 646
  • Эра умных продаж на рынке B2B, 2-е изд. переработанное и дополненное
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    Эра умных продаж на рынке B2B, 2-е изд. переработанное и дополненное

    Цена 825 ₽ вместо 841
  • Комбинированные летние задания за курс 3 класса. 50 занятий по русскому языку и математике. ФГОС
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    Комбинированные летние задания за курс 3 класса. 50 занятий по русскому языку и математике. ФГОС

    Цена 357 ₽ вместо 361
  • 1984 (новый перевод)
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    1984 (новый перевод)

    Цена 315 ₽ вместо 453
  • Реклама
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  • Гадальные карты Просто Таро Ответ сразу для начинающих
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    Гадальные карты Просто Таро Ответ сразу для начинающих

    Цена 519 ₽ вместо 759
  • Чеснова И. Е. Большая книга для детей. О страхах, дружбе, школе, первой любви и вере в себя
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    Чеснова И. Е. Большая книга для детей. О страхах, дружбе, школе, первой любви и вере в себя

    Цена 809 ₽ вместо 817
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