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Пиши, сокращай 2025: Как создавать сильный текст

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Описание

О чем

«Пиши, сокращай» — книга о создании текста для всех, кто пишет по работе, неважно, работает ли человек профессиональным автором или текст — его дополнительная задача. Сотрудникам предприятий советы из книги помогут четко доносить пользу своих продуктов до потенциальных клиентов, договариваться с коллегами, руководителями, знакомыми. Журналистам — создавать интересные статьи и публикации в соцсетях. Авторы на примерах рассказывают, в каком порядке подавать информацию, без каких слов текст станет более ясным, как убедить читателя дочитать до конца и всегда ли это нужно.
Материал «Пиши, сокращай» подан так, чтобы читателям легко было его охватить и применить на практике: кому-то понадобятся простые приемы редактуры на уровне слов, а кто-то углубится в тему отношений с читателями. И каждый найдет в книге полезное для себя.

Цитаты

"В «Пиши, сокращай 2025» мы движемся от простого к сложному: сначала говорим о словах, потом о предложении, абзаце и структуре. В конце разбираем текст как единое целое: показываем, как составить текст для распространенных случаев — о себе, о компании, промостраницы, презентации и подобное."
"Перед вами новое издание: переработанное, дополненное и обновленное в 2023 году. Основные идеи книги остались неизменными, но изменились примеры, наполнение и даже структура. Новая версия адресована и тем, кто никогда не читал «Пиши, сокращай», и тем, для кого эта книга успела стать настольной: каждый найдет в ней что-то полезное и новое."

Особенности

Иллюстрации Людвига Быстроновского и Мартина Хачатряна, уникальный макет, авторская инфографика, двухцветная печать.

Для кого

Для копирайтеров, дизайнеров, госслужащих, менеджеров. Для тех, кто хочет быть востребованным в мире текстов, редактуры и коммуникаций, а также для всех, кто пишет по работе.
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Коротко о товаре

Артикул Маркета
4704855696
Издательство
ISBN
9785961487145
Автор
Ильяхов Максим, Сарычева Людмила Андреевна
Год издания
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Альпина Паблишер
Альпина Паблишер

Где купить

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Цена с картой Яндекс Пэй:704 ₽

Скидка: 52%
–52 %
Вместо: 725 ₽1 453 ₽
  • 1 июня, курьер Маркета • 99 ₽
  • 1 июня, в пункт выдачи • 0 ₽
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Цена с картой Яндекс Пэй:2 041 ₽

Скидка: 25%
–25 %
Вместо: 2 083 ₽
  • 12 июня, курьер Маркета • 99 ₽
  • 12 июня, в пункт выдачи • 0 ₽
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Пиши, сокращай 2025: Как создавать сильный текст
Пиши, сокращай 2025: Как создавать сильный текст
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–52 %
Вместо: 725 ₽1 453 ₽
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5.0
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Качественная полиграфия и красивые иллюстрации - приятные приложения!","commonText":"Рекомендую к покупке. И также обязательно рекомендую книгу Ясно, понятно этого же автора!👍🏼","media":[]},"ri_270144620":{"reviewId":"270144620","author":{"nickname":"Анна Орлова","avatarMediaItemId":"mi_4715331310120388221","isAnonymous":false},"rating":5,"reviewDate":"1704635588245","advantages":"Отличное пособие для копирайтеров и всех, чья работа связана с маркетинговыми и деловыми текстами.","commonText":"Давно хотела эту книгу и рада, что купила новое, дополненное издание.","media":["mi_415775723007254266"]},"ri_290426287":{"reviewId":"290426287","author":{"nickname":"Андрей Чикальский","avatarMediaItemId":"mi_1679253383111680768","isAnonymous":false},"rating":5,"reviewDate":"1710678020403","advantages":"Классическое издание для тех кто хочет писать продающие тексты, кратко и ёмко передавать суть сообщения.","disadvantages":"Хотелось бы твёрдый переплёт.","commonText":"Рекомендую к прочтению эти и другие книги автора.","media":["mi_10206505688244657985"]},"ri_301247073":{"reviewId":"301247073","author":{"nickname":"Karen","avatarMediaItemId":"mi_10808762138207608607","isAnonymous":false},"rating":5,"reviewDate":"1714061778155","advantages":"Отличный мануал, коротко и по делу. 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user avatar
Месяц назад • Karen • Куплен на Маркете
Достоинства: Отличный мануал, коротко и по делу. Читать можно в любой последовательности, кажется, а ещё перечитывать периодически рандомные главы.
Недостатки: Не очень износостойкая обложка. Предыдущее издание со временем сильно облохматилось от ежедневной носки и чтения.
user avatar
Месяц назад • Леонид Привалов • Куплен на Маркете
Достоинства: Хорошая книга, хороший дизайн, приехало целое
user avatar
Месяц назад • Роман Н. • Куплен на Маркете
Достоинства: Согласно смыслу книги - буду краток: полезно, необходимо, обязательно к прочтению) Купил сразу серию книг Максима Ильяхова. Упаковано хорошо
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    Тревожные люди. Фредрик Бакман

    Цена 574 ₽ вместо 1 170
  • Шантарам. Комплект из 2-х томов. Робертс Г.Д.
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    Шантарам. Комплект из 2-х томов. Робертс Г.Д.

    Цена 622 ₽ вместо 628
  • Длинные нарды (Чеботарев)
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    Длинные нарды (Чеботарев)

    Цена 782 ₽ вместо 1 185
  • Ясно, понятно: Как доносить мысли и убеждать людей с помощью слов
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    Ясно, понятно: Как доносить мысли и убеждать людей с помощью слов

    Цена 714 ₽ вместо 1 453
  • Пиши, сокращай 2025: Как создавать сильный текст. 4-е изд. Ильяхов М, Сарычева Л. А. Альпина Паблишер
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    Пиши, сокращай 2025: Как создавать сильный текст. 4-е изд. Ильяхов М, Сарычева Л. А. Альпина Паблишер

    Цена 1 068 ₽ вместо 1 090
  • Роулинг Дж.К. "Книга Гарри Поттер и философский камень (с цветными иллюстрациями). Роулинг Дж.К."
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    Роулинг Дж.К. "Книга Гарри Поттер и философский камень (с цветными иллюстрациями). Роулинг Дж.К."

    Цена 1 001 ₽ вместо 1 409
  • Новые правила деловой переписки. Альпина Паблишер
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    Новые правила деловой переписки. Альпина Паблишер

    Цена 616 ₽ вместо 1 120
  • Текст по полочкам: Краткое пособие по деловой переписке
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    Текст по полочкам: Краткое пособие по деловой переписке

    Цена 460 ₽ вместо 988
  • Реклама
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  • Гарри Поттер и философский камень
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    Гарри Поттер и философский камень

    Цена 778 ₽
  • Журнал За рулем №05,2024. Май
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    Журнал За рулем №05,2024. Май

    Цена 172 ₽ вместо 195
  • Иляшенко Л. А. Комбинированные летние задания за курс 3 класса. 50 занятий по русскому языку и математике
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    Иляшенко Л. А. Комбинированные летние задания за курс 3 класса. 50 занятий по русскому языку и математике

    Цена 294 ₽ вместо 430
  • Говори красиво и уверенно. Постановка голоса и речи
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    Говори красиво и уверенно. Постановка голоса и речи

    Цена 377 ₽ вместо 677
  • Гарри Поттер. Комплект из 7 книг в коробке
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    Гарри Поттер. Комплект из 7 книг в коробке

    Цена 6 964 ₽ вместо 7 034
  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 582 ₽ вместо 1 053
  • Гадальные карты Просто Таро Ответ сразу для начинающих
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    Гадальные карты Просто Таро Ответ сразу для начинающих

    Цена 519 ₽ вместо 759
  • Тренажер памяти: Как развить память за 40 дней
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    Тренажер памяти: Как развить память за 40 дней

    Цена 315 ₽ вместо 675
  • У вас нет других нас. Шторм Z
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    У вас нет других нас. Шторм Z

    Цена 2 483 ₽ вместо 2 508
  • БКВосп. Бол. кн. д/детей. О страхах, дружбе, школе, перв.
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    БКВосп. Бол. кн. д/детей. О страхах, дружбе, школе, перв.

    Цена 580 ₽ вместо 586
  • Книги Гарри Поттер Росмэн. Комплект 7 книг в черном сундуке + 5 подарков (Роулинг Д. К.)
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    Книги Гарри Поттер Росмэн. Комплект 7 книг в черном сундуке + 5 подарков (Роулинг Д. К.)

    Цена 8 108 ₽ вместо 14 990
  • Пока мне не исполнилось 30: Что важно понять и сделать уже сейчас
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    Пока мне не исполнилось 30: Что важно понять и сделать уже сейчас

    Цена 527 ₽ вместо 986
  • Реклама
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  • Сарычева Л. А. Уступите место драме. Как писать интересно даже на скучные темы. Копирайтерам, журналистам, редакторам
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