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Пиши, сокращай 2025: Как создавать сильный текст

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4.9
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Описание

О чем

«Пиши, сокращай» — книга о создании текста для всех, кто пишет по работе, неважно, работает ли человек профессиональным автором или текст — его дополнительная задача. Сотрудникам предприятий советы из книги помогут четко доносить пользу своих продуктов до потенциальных клиентов, договариваться с коллегами, руководителями, знакомыми. Журналистам — создавать интересные статьи и публикации в соцсетях. Авторы на примерах рассказывают, в каком порядке подавать информацию, без каких слов текст станет более ясным, как убедить читателя дочитать до конца и всегда ли это нужно.
Материал «Пиши, сокращай» подан так, чтобы читателям легко было его охватить и применить на практике: кому-то понадобятся простые приемы редактуры на уровне слов, а кто-то углубится в тему отношений с читателями. И каждый найдет в книге полезное для себя.

Цитаты

"В «Пиши, сокращай 2025» мы движемся от простого к сложному: сначала говорим о словах, потом о предложении, абзаце и структуре. В конце разбираем текст как единое целое: показываем, как составить текст для распространенных случаев — о себе, о компании, промостраницы, презентации и подобное."
"Перед вами новое издание: переработанное, дополненное и обновленное в 2023 году. Основные идеи книги остались неизменными, но изменились примеры, наполнение и даже структура. Новая версия адресована и тем, кто никогда не читал «Пиши, сокращай», и тем, для кого эта книга успела стать настольной: каждый найдет в ней что-то полезное и новое."

Особенности

Иллюстрации Людвига Быстроновского и Мартина Хачатряна, уникальный макет, авторская инфографика, двухцветная печать.

Для кого

Для копирайтеров, дизайнеров, госслужащих, менеджеров. Для тех, кто хочет быть востребованным в мире текстов, редактуры и коммуникаций, а также для всех, кто пишет по работе.
Читать далее
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Коротко о товаре

Артикул Маркета
4704855696
Издательство
ISBN
9785961487145
Автор
Ильяхов Максим, Сарычева Людмила Андреевна
Год издания
Все характеристики
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Все товары Альпина Паблишер
Альпина Паблишер

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Цена с картой Яндекс Пэй:803 ₽

Скидка вам: 45%
ВАМ–45 %
Вместо: 828 ₽1 453 ₽
  • Завтра, курьер Маркета • 99 ₽
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  • Новые правила деловой переписки. Альпина Паблишер
    –42 %
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    Новые правила деловой переписки. Альпина Паблишер

    Рейтинг товара: 4.8 из 5
    на основе 32 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 611 ₽ вместо 630
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Альпина 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  • Пиши, сокращай 2025: Как создавать сильный текст. 4-е изд. Ильяхов М, Сарычева Л. А. Альпина Паблишер
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    Пиши, сокращай 2025: Как создавать сильный текст. 4-е изд. Ильяхов М, Сарычева Л. А. Альпина Паблишер

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
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Ильяхов М, Сарычева Л. А. 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  • Пиши, сокращай 2025: Как создавать сильный текст + Ясно, понятно: комплект из 2-х книг. Ильяхов М, Сарычева Л. А. Альпина Паблишер
    –2 %
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    Пиши, сокращай 2025: Как создавать сильный текст + Ясно, понятно: комплект из 2-х книг. Ильяхов М, Сарычева Л. А. Альпина Паблишер

    С картой  Пэй
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Ильяхов М, Сарычева Л. А. 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  • Говори красиво и уверенно. Постановка голоса и речи
    –44 %
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    Говори красиво и уверенно. Постановка голоса и речи

    Рейтинг товара: 4.8 из 5
    на основе 139 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 377 ₽ вместо 381
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  • Текст по полочкам: Краткое пособие по деловой переписке
    ВАМ–42 %
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    Текст по полочкам: Краткое пособие по деловой переписке

    Рейтинг товара: 5 из 5
    на основе 11 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 572 ₽ вместо 590
    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  • Тренажер памяти: Как развить память за 40 дней
    –43 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-f7bkq9s01i/toggleWishlist":{"skuId":"665817364","productId":1781322631,"offerId":"_OrRm3uifg4zgupO1hnYXw","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQg72z6Pz02+FJEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYIh6ez0QYQlKK+vQIY/5roBiD+0OsI","sign":"xIo26miDVNjDSz4mFnch2cZKy8UZUaGGChlIDGx7rjI="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-f7bkq9s01i/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Тренажер памяти: Как развить память за 40 дней

    Рейтинг товара: 4.8 из 5
    на основе 35 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 386 ₽ вместо 398
    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  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Рейтинг товара: 4.9 из 5
    на основе 87 оценок
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    Цена с картой Яндекс Пэй 613 ₽ вместо 632
    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  • Эра умных продаж на рынке B2B, 2-е изд. переработанное и дополненное
    –2 %
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    Эра умных продаж на рынке B2B, 2-е изд. переработанное и дополненное

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 825 ₽ вместо 841
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  • Пока мне не исполнилось 30: Что важно понять и сделать уже сейчас
    –46 %
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    Пока мне не исполнилось 30: Что важно понять и сделать уже сейчас

    Рейтинг товара: 4.8 из 5
    на основе 57 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 535 ₽ вместо 552
    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  • Создатель. Предсказывать тренды. Генерить идеи. Создавать проекты. (Гатш Д.)
    –2 %
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    Создатель. Предсказывать тренды. Генерить идеи. Создавать проекты. (Гатш Д.)

    Рейтинг товара: 5 из 5
    на основе 2 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 897 ₽ вместо 915
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  • Сарычева Л. А. Уступите место драме. Как писать интересно даже на скучные темы. Копирайтерам, журналистам, редакторам
    –15 %
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    Сарычева Л. А. Уступите место драме. Как писать интересно даже на скучные темы. Копирайтерам, журналистам, редакторам

    Рейтинг товара: 5 из 5
    на основе 5 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 984 ₽ вместо 994
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А. Уступите место драме. Как писать интересно даже на скучные темы. Копирайтерам, журналистам, 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Пиши, сокращай 2025: Как создавать сильный текст
Пиши, сокращай 2025: Как создавать сильный текст
4.9
(83)
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2 вопроса
Характеристики

Цена с картой Яндекс Пэй:803 ₽

Скидка: 45%
–45 %
Вместо: 828 ₽1 453 ₽
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4.9
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У продавца:83 оценки·19 отзывов
Больше нет оценок и отзывов на Маркете
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Нейросеть YandexGPT: П|
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И также обязательно рекомендую книгу Ясно, понятно этого же автора!👍🏼","media":[]},"ri_270144620":{"reviewId":"270144620","author":{"nickname":"Анна Орлова","avatarMediaItemId":"mi_4715331310120388221","isAnonymous":false},"rating":5,"reviewDate":"1704635588245","advantages":"Отличное пособие для копирайтеров и всех, чья работа связана с маркетинговыми и деловыми текстами.","commonText":"Давно хотела эту книгу и рада, что купила новое, дополненное издание.","media":["mi_415775723007254266"]},"ri_300896881":{"reviewId":"300896881","author":{"nickname":"Роман Н.","avatarMediaItemId":"mi_10976536813285640517","isAnonymous":false},"rating":5,"reviewDate":"1713930434747","advantages":"Согласно смыслу книги - буду краток: полезно, необходимо, обязательно к прочтению) \nКупил сразу серию книг Максима Ильяхова. \nУпаковано хорошо","media":["mi_2724935263639637751","mi_15694790674195040107"]},"ri_287401999":{"reviewId":"287401999","author":{"nickname":"Анна А.","avatarMediaItemId":"mi_10976536813285640517","isAnonymous":false},"rating":5,"reviewDate":"1709833809519","advantages":"Упакована хорошо","disadvantages":"Нет","media":["mi_12863733844572934681","mi_7729995821887855970","mi_16630144910206124616"]},"ri_301247073":{"reviewId":"301247073","author":{"nickname":"Karen","avatarMediaItemId":"mi_10808762138207608607","isAnonymous":false},"rating":5,"reviewDate":"1714061778155","advantages":"Отличный мануал, коротко и по делу. 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user avatar
Месяц назад • Karen • Куплен на Маркете
Достоинства: Отличный мануал, коротко и по делу. Читать можно в любой последовательности, кажется, а ещё перечитывать периодически рандомные главы.
Недостатки: Не очень износостойкая обложка. Предыдущее издание со временем сильно облохматилось от ежедневной носки и чтения.
user avatar
Месяц назад • Имя скрыто • Куплен на Маркете
Достоинства: Отличная книга, должна быть на столе у каждого. Все четко, понятно. Начинаешь следовать рекомендациям и удивляешься улучшениям в своих текстах
Недостатки: Особо не заметила, еще читаю, найду поделюсь
user avatar
Месяц назад • Роман Н. • Куплен на Маркете
Достоинства: Согласно смыслу книги - буду краток: полезно, необходимо, обязательно к прочтению) Купил сразу серию книг Максима Ильяхова. Упаковано хорошо
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  • Ясно, понятно: Как доносить мысли и убеждать людей с помощью слов
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    Ясно, понятно: Как доносить мысли и убеждать людей с помощью слов

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    Пиши, сокращай 2025: Как создавать сильный текст. 4-е изд. Ильяхов М, Сарычева Л. А. Альпина Паблишер

    Цена 1 068 ₽ вместо 1 090
  • Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."
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    Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."

    Цена 437 ₽ вместо 629
  • Иляшенко, Щеглова. Комбинированные летние задания за курс 3 класса. ФГОС (МТО-инфо)
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    Иляшенко, Щеглова. Комбинированные летние задания за курс 3 класса. ФГОС (МТО-инфо)

    Цена 254 ₽ вместо 295
  • Комбинированные летние задания за курс 1 класса. 50 занятий по русскому языку и математике. ФГОС
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    Комбинированные летние задания за курс 1 класса. 50 занятий по русскому языку и математике. ФГОС

    Цена 300 ₽ вместо 303
  • Манга Магическая битва. Книга 4. Начало повиновения. Пагубный талант
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    Манга Магическая битва. Книга 4. Начало повиновения. Пагубный талант

    Цена 676 ₽ вместо 683
  • Книга Рассказы для детей
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    Книга Рассказы для детей

    Цена 123 ₽ вместо 170
  • Новые правила деловой переписки. Альпина Паблишер
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    Новые правила деловой переписки. Альпина Паблишер

    Цена 611 ₽ вместо 1 050
  • Реклама
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  • Атлас География 8 класс. (Традиционный комплект) (РГО). Новый ФП (Просвещение)
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    Тайная опора: привязанность в жизни ребенка

    Цена 424 ₽ вместо 428
  • Нотная тетрадь А4 на гребне, 20 вкладышей на 40 страниц, пластик розовая, Brauberg, 404642
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    Нотная тетрадь А4 на гребне, 20 вкладышей на 40 страниц, пластик розовая, Brauberg, 404642

    Цена 319 ₽ вместо 465
  • Математика. Алгебра. 7 класс. Базовый уровень. Учебник
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    Математика. Алгебра. 7 класс. Базовый уровень. Учебник

    Цена 1 176 ₽ вместо 2 200
  • Длинные нарды (Чеботарев)
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    Длинные нарды (Чеботарев)

    Цена 1 190 ₽ вместо 1 513
  • Фудзимото Т. "Манга Человек-бензопила. Кн.1. Пес и бензопила. Бензопила против нетопыря. Фудзимото Т."
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    Фудзимото Т. "Манга Человек-бензопила. Кн.1. Пес и бензопила. Бензопила против нетопыря. Фудзимото Т."

    Цена 791 ₽ вместо 799
  • Роулинг Дж.К. "Книга Гарри Поттер и философский камень (с цветными иллюстрациями). Роулинг Дж.К."
    {"widgets":{"@marketfront/SnippetConstructor/Gallery":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_21#1:1780269245_17/content/content/gallery":{"title":"Роулинг Дж.К. \"Книга Гарри Поттер и философский камень (с цветными иллюстрациями). 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    Роулинг Дж.К. "Книга Гарри Поттер и философский камень (с цветными иллюстрациями). Роулинг Дж.К."

    Цена 1 713 ₽ вместо 1 730
  • Руки света. Барбара Бреннан
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    Руки света. Барбара Бреннан

    Цена 2 030 ₽ вместо 4 985
  • Текст по полочкам: Краткое пособие по деловой переписке
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    Текст по полочкам: Краткое пособие по деловой переписке

    Цена 572 ₽ вместо 988
  • Тренажер памяти: Как развить память за 40 дней
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    Тренажер памяти: Как развить память за 40 дней

    Цена 386 ₽ вместо 675
  • Реклама
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  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 613 ₽ вместо 1 053
  • Манга. Человек-бензопила. Книга 10. Закуска. Фудзимото. Т.
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    Манга. Человек-бензопила. Книга 10. Закуска. Фудзимото. Т.

    Цена 762 ₽ вместо 770
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