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Описание

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Пиши, сокращай 2025: Как создавать сильный текст

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(79)

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Описание

О чем

«Пиши, сокращай» — книга о создании текста для всех, кто пишет по работе, неважно, работает ли человек профессиональным автором или текст — его дополнительная задача. Сотрудникам предприятий советы из книги помогут четко доносить пользу своих продуктов до потенциальных клиентов, договариваться с коллегами, руководителями, знакомыми. Журналистам — создавать интересные статьи и публикации в соцсетях. Авторы на примерах рассказывают, в каком порядке подавать информацию, без каких слов текст станет более ясным, как убедить читателя дочитать до конца и всегда ли это нужно.
Материал «Пиши, сокращай» подан так, чтобы читателям легко было его охватить и применить на практике: кому-то понадобятся простые приемы редактуры на уровне слов, а кто-то углубится в тему отношений с читателями. И каждый найдет в книге полезное для себя.

Цитаты

"В «Пиши, сокращай 2025» мы движемся от простого к сложному: сначала говорим о словах, потом о предложении, абзаце и структуре. В конце разбираем текст как единое целое: показываем, как составить текст для распространенных случаев — о себе, о компании, промостраницы, презентации и подобное."
"Перед вами новое издание: переработанное, дополненное и обновленное в 2023 году. Основные идеи книги остались неизменными, но изменились примеры, наполнение и даже структура. Новая версия адресована и тем, кто никогда не читал «Пиши, сокращай», и тем, для кого эта книга успела стать настольной: каждый найдет в ней что-то полезное и новое."

Особенности

Иллюстрации Людвига Быстроновского и Мартина Хачатряна, уникальный макет, авторская инфографика, двухцветная печать.

Для кого

Для копирайтеров, дизайнеров, госслужащих, менеджеров. Для тех, кто хочет быть востребованным в мире текстов, редактуры и коммуникаций, а также для всех, кто пишет по работе.

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Коротко о товаре

Артикул Маркета

4704855696

Издательство

Альпина Паблишер

ISBN

9785961487145

Автор

Ильяхов Максим, Сарычева Людмила Андреевна

Год издания

2023, 2024

Все характеристики

Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.

Все товары Альпина Паблишер

Где купить

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Цена с картой Яндекс Пэй:711 ₽

Скидка: 51%

–51 %

Вместо: 725 ₽~~1 453~~ ₽

31 мая, курьер Маркета • 99 ₽
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Альпина книги

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Новая версия адресована и тем, кто никогда не читал «Пиши, сокращай», и тем, для кого эта книга успела стать настольной: каждый найдет в ней что-то полезное и новое.""В «Пиши, сокращай 2025» мы движемся от простого к сложному: сначала говорим о словах, потом о предложении, абзаце и структуре. В конце разбираем текст как единое целое: показываем, как составить текст для распространенных случаев — о себе, о компании, промостраницы, презентации и подобное.""«Пиши, сокращай 2025» в чем-то пересекается с книгой «Слово живое и мертвое» Норы Галь: там собраны примеры борьбы со штампами, канцеляритом. Нам хочется верить, что наша книга продолжает традицию книги «Живой как жизнь» Корнея Чуковского и развивает идеи «Элементов стиля» (The Elements of Style) Уильяма Странка–младшего и Элвина Брукса Уайта. Наша книга не касается художественного текста: хотя он и выиграет от простоты и ясности, всё же это намного более тонкая материя, чем текст для работы.""Посмотрите на текст чуть шире, чем просто на черные буквы на белом листе. Текст — это сценарий видеоролика; текст — это заметка в соцсетях; текст — это сюжет игры. Смешной мем — это тоже текст, даже если в нем нет ни слова. Фотография или рисунок — это тоже текст, потому что в любом изображении есть мысль и посыл. Технологии помогают нам доносить эти мысли во всё более сложных формах, но посыл и идея по-прежнему остаются. И читателю они неизменно интересны, в какой бы форме мы их ни доносили.""Если вам интересно формулировать и излагать мысли, никакие нейросети вас не заменят. Может быть, через пару лет вы начнете создавать текст голосовыми командами: «Добавь сюда личный пример», «А здесь нужен антипример», «Нет, более агрессивно», «А здесь встань на сторону читателя». Пусть даже нейросеть станет помогать вам формулировать мысли, но источником этих мыслей будете всё равно вы.""Редактору или копирайтеру необязательно ограничивать себя только текстом. Если хочется приносить больше пользы заказчику и увеличивать гонорар, можно повышать свою пользу для клиента: выходить с уровня исполнителя на другие уровни работы."ОсобенностиИллюстрации Людвига Быстроновского и Мартина Хачатряна,уникальный макет,авторская инфографика,двухцветная печать. 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У продавца:79 оценок·18 отзывов

Больше нет оценок и отзывов на Маркете

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Нейросеть YandexGPT: П|

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3 недели назад • Александр Галицкий • Куплен на Маркете

Достоинства: Прекрасная книга, которую стоит прочитать каждому

Месяц назад • Леонид Привалов • Куплен на Маркете

Достоинства: Хорошая книга, хороший дизайн, приехало целое

Месяц назад • lollypopnamnam • Куплен на Маркете

Достоинства: красивая, большая, упакована отлично, читать приятно :3 и интересно
Недостатки: нет
Комментарий: все шикарно, давно мечтала ее купить

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Ясно, понятно: Как доносить мысли и убеждать людей с помощью слов

Цена 722 ₽ вместо 1 453

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Новые правила деловой переписки. Альпина Паблишер

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Сарычева Л. А. Уступите место драме. Как писать интересно даже на скучные темы. Копирайтерам, журналистам, редакторам

Цена 984 ₽ вместо 1 153

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Эра умных продаж на рынке B2B, 2-е изд. переработанное и дополненное

Цена 825 ₽ вместо 841

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Гатш Д. Создатель. Предсказывать тренды. Генерить идеи. Создавать проекты.

Цена 860 ₽ вместо 1 008

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Журнал За рулем №05,2024. Май

Цена 172 ₽ вместо 195

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У вас нет других нас. Шторм Z

Цена 2 483 ₽ вместо 2 508

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22 июня. Анатомия катастрофы [Цифровая книга]

Цена 276 ₽ вместо 279

Нотная тетрадь А4 на гребне, 20 вкладышей на 40 страниц, пластик розовая, Brauberg, 404642

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Нотная тетрадь А4 на гребне, 20 вкладышей на 40 страниц, пластик розовая, Brauberg, 404642

Цена 319 ₽ вместо 455

Книги Гарри Поттер Росмэн. Комплект 7 книг в черном сундуке + 5 подарков (Роулинг Д. К.)

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Книги Гарри Поттер Росмэн. Комплект 7 книг в черном сундуке + 5 подарков (Роулинг Д. К.)

Цена 8 108 ₽ вместо 14 990

Гадальные карты Просто Таро Ответ сразу для начинающих

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Гадальные карты Просто Таро Ответ сразу для начинающих

Цена 519 ₽ вместо 759

Гарри Поттер. Полная коллекция 8DVD (Издание в 3-х боксах)

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Гарри Поттер. Полная коллекция 8DVD (Издание в 3-х боксах)

Цена 1 567 ₽ вместо 1 799

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Назад в будущее: Трилогия (3 DVD)

Цена 927 ₽ вместо 936

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Фудзимото Т. "Манга Человек-бензопила. Кн.1. Пес и бензопила. Бензопила против нетопыря. Фудзимото Т."

Цена 463 ₽ вместо 625

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Аптулаева Т. Г. Первый год вместе. Важнейшая книга начинающей мамы

Цена 411 ₽ вместо 540

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Роулинг Дж.К. "Книга Гарри Поттер и философский камень (с цветными иллюстрациями). Роулинг Дж.К."

Цена 1 263 ₽ вместо 1 409

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Описание

Пиши, сокращай 2025: Как создавать сильный текст

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