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Пиши, сокращай 2025: Как создавать сильный текст

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Описание

О чем

«Пиши, сокращай» — книга о создании текста для всех, кто пишет по работе, неважно, работает ли человек профессиональным автором или текст — его дополнительная задача. Сотрудникам предприятий советы из книги помогут четко доносить пользу своих продуктов до потенциальных клиентов, договариваться с коллегами, руководителями, знакомыми. Журналистам — создавать интересные статьи и публикации в соцсетях. Авторы на примерах рассказывают, в каком порядке подавать информацию, без каких слов текст станет более ясным, как убедить читателя дочитать до конца и всегда ли это нужно.
Материал «Пиши, сокращай» подан так, чтобы читателям легко было его охватить и применить на практике: кому-то понадобятся простые приемы редактуры на уровне слов, а кто-то углубится в тему отношений с читателями. И каждый найдет в книге полезное для себя.

Цитаты

"В «Пиши, сокращай 2025» мы движемся от простого к сложному: сначала говорим о словах, потом о предложении, абзаце и структуре. В конце разбираем текст как единое целое: показываем, как составить текст для распространенных случаев — о себе, о компании, промостраницы, презентации и подобное."
"Перед вами новое издание: переработанное, дополненное и обновленное в 2023 году. Основные идеи книги остались неизменными, но изменились примеры, наполнение и даже структура. Новая версия адресована и тем, кто никогда не читал «Пиши, сокращай», и тем, для кого эта книга успела стать настольной: каждый найдет в ней что-то полезное и новое."

Особенности

Иллюстрации Людвига Быстроновского и Мартина Хачатряна, уникальный макет, авторская инфографика, двухцветная печать.

Для кого

Для копирайтеров, дизайнеров, госслужащих, менеджеров. Для тех, кто хочет быть востребованным в мире текстов, редактуры и коммуникаций, а также для всех, кто пишет по работе.
Читать далее
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Коротко о товаре

Артикул Маркета
4704855696
Издательство
ISBN
9785961487145
Автор
Ильяхов Максим, Сарычева Людмила Андреевна
Год издания
Все характеристики
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Цена с картой Яндекс Пэй:801 ₽

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Пиши, сокращай 2025: Как создавать сильный текст
Пиши, сокращай 2025: Как создавать сильный текст
5.0
(81)
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2 вопроса
Характеристики

Цена с картой Яндекс Пэй:801 ₽

Скидка: 45%
–45 %
Вместо: 825 ₽1 453 ₽
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5.0
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У продавца:81 оценка·18 отзывов
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Качественная полиграфия и красивые иллюстрации - приятные приложения!","commonText":"Рекомендую к покупке. И также обязательно рекомендую книгу Ясно, понятно этого же автора!👍🏼","media":[]},"ri_301593895":{"reviewId":"301593895","author":{"nickname":"lollypopnamnam","avatarMediaItemId":"mi_10320460361906431804","isAnonymous":false},"rating":5,"reviewDate":"1714219930250","advantages":"красивая, большая, упакована отлично, читать приятно :3 и интересно","disadvantages":"нет","commonText":"все шикарно, давно мечтала ее купить","media":[]},"ri_300896881":{"reviewId":"300896881","author":{"nickname":"Роман Н.","avatarMediaItemId":"mi_10976536813285640517","isAnonymous":false},"rating":5,"reviewDate":"1713930434747","advantages":"Согласно смыслу книги - буду краток: полезно, необходимо, обязательно к прочтению) \nКупил сразу серию книг Максима Ильяхова. \nУпаковано хорошо","media":["mi_2724935263639637751","mi_15694790674195040107"]},"ri_300785821":{"reviewId":"300785821","author":{"nickname":"Имя скрыто","avatarMediaItemId":"mi_10976536813285640517","isAnonymous":true},"rating":5,"reviewDate":"1713885332893","advantages":"красивая. впрочем, как и предыдущая версия","commonText":"книга - абсолютная база для всех, кто работает с текстом","media":["mi_4589081050726451911"]},"ri_300782312":{"reviewId":"300782312","author":{"nickname":"Имя скрыто","avatarMediaItemId":"mi_10976536813285640517","isAnonymous":true},"rating":5,"reviewDate":"1713884607825","advantages":"Книга - топ! 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Начинаешь следовать рекомендациям и удивляешься улучшениям в своих текстах","disadvantages":"Особо не заметила, еще читаю, найду поделюсь","media":["mi_5076428603066111910","mi_11866133053086467438"]},"ri_287401999":{"reviewId":"287401999","author":{"nickname":"Анна А.","avatarMediaItemId":"mi_10976536813285640517","isAnonymous":false},"rating":5,"reviewDate":"1709833809519","advantages":"Упакована хорошо","disadvantages":"Нет","media":["mi_12863733844572934681","mi_7729995821887855970","mi_16630144910206124616"]},"ri_290426287":{"reviewId":"290426287","author":{"nickname":"Андрей Чикальский","avatarMediaItemId":"mi_1679253383111680768","isAnonymous":false},"rating":5,"reviewDate":"1710678020403","advantages":"Классическое издание для тех кто хочет писать продающие тексты, кратко и ёмко передавать суть сообщения.","disadvantages":"Хотелось бы твёрдый переплёт.","commonText":"Рекомендую к прочтению эти и другие книги автора.","media":["mi_10206505688244657985"]},"ri_301247073":{"reviewId":"301247073","author":{"nickname":"Karen","avatarMediaItemId":"mi_10808762138207608607","isAnonymous":false},"rating":5,"reviewDate":"1714061778155","advantages":"Отличный мануал, коротко и по делу. Читать можно в любой последовательности, кажется, а ещё перечитывать периодически рандомные главы.","disadvantages":"Не очень износостойкая обложка. Предыдущее издание со временем сильно облохматилось от ежедневной носки и чтения.","media":["mi_5242833407294664211"]}}}}
user avatar
Месяц назад • Karen • Куплен на Маркете
Достоинства: Отличный мануал, коротко и по делу. Читать можно в любой последовательности, кажется, а ещё перечитывать периодически рандомные главы.
Недостатки: Не очень износостойкая обложка. Предыдущее издание со временем сильно облохматилось от ежедневной носки и чтения.
user avatar
Месяц назад • Имя скрыто • Куплен на Маркете
Достоинства: Отличная книга, должна быть на столе у каждого. Все четко, понятно. Начинаешь следовать рекомендациям и удивляешься улучшениям в своих текстах
Недостатки: Особо не заметила, еще читаю, найду поделюсь
user avatar
Месяц назад • Роман Н. • Куплен на Маркете
Достоинства: Согласно смыслу книги - буду краток: полезно, необходимо, обязательно к прочтению) Купил сразу серию книг Максима Ильяхова. Упаковано хорошо
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    Ясно, понятно: Как доносить мысли и убеждать людей с помощью слов

    Цена 846 ₽ вместо 1 453
  • Я шью (Ya Sew) №35 журнал по шитью с выкройками
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    Я шью (Ya Sew) №35 журнал по шитью с выкройками

    Цена 510 ₽ вместо 520
  • Тревожные люди. Фредрик Бакман
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    Махаон Книга Гарри Поттер и философский камень

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  • Пиши, сокращай 2025: Как создавать сильный текст. 4-е изд. Ильяхов М, Сарычева Л. А. Альпина Паблишер
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    Пиши, сокращай 2025: Как создавать сильный текст. 4-е изд. Ильяхов М, Сарычева Л. А. Альпина Паблишер

    Цена 1 068 ₽ вместо 1 090
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  • Новые правила деловой переписки. Альпина Паблишер
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    Новые правила деловой переписки. Альпина Паблишер

    Цена 629 ₽ вместо 1 120
  • БКВосп. Бол. кн. д/детей. О страхах, дружбе, школе, перв.
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    БКВосп. Бол. кн. д/детей. О страхах, дружбе, школе, перв.

    Цена 580 ₽ вместо 586
  • Шантарам. Комплект из 2-х томов. Робертс Г.Д.
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    Источник / Художественная литература

    Цена 768 ₽ вместо 1 320
  • Пиши, сокращай 2025: Как создавать сильный текст (Ильяхов М, Сарычева Л.)
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    Пиши, сокращай 2025: Как создавать сильный текст (Ильяхов М, Сарычева Л.)

    Цена 993 ₽ вместо 1 298
  • Текст по полочкам: Краткое пособие по деловой переписке
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    Текст по полочкам: Краткое пособие по деловой переписке

    Цена 572 ₽ вместо 988
  • Математика. Алгебра. 7 класс. Базовый уровень. Учебник
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    Математика. Алгебра. 7 класс. Базовый уровень. Учебник

    Цена 1 176 ₽ вместо 2 200
  • Говори красиво и уверенно. Постановка голоса и речи
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    Говори красиво и уверенно. Постановка голоса и речи

    Цена 367 ₽ вместо 677
  • Нотная тетрадь А4 на гребне, 20 вкладышей на 40 страниц, пластик розовая, Brauberg, 404642
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    Нотная тетрадь А4 на гребне, 20 вкладышей на 40 страниц, пластик розовая, Brauberg, 404642

    Цена 319 ₽ вместо 465
  • Реклама
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  • Гарри Поттер и философский камень
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    Гарри Поттер и философский камень

    Цена 778 ₽
  • "Тайная опора: привязанность в жизни ребенка"Петрановская Л. В.
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    "Тайная опора: привязанность в жизни ребенка"Петрановская Л. В.

    Цена 466 ₽ вместо 680
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