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Описание

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Пиши, сокращай 2025: Как создавать сильный текст

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Описание

О чем

«Пиши, сокращай» — книга о создании текста для всех, кто пишет по работе, неважно, работает ли человек профессиональным автором или текст — его дополнительная задача. Сотрудникам предприятий советы из книги помогут четко доносить пользу своих продуктов до потенциальных клиентов, договариваться с коллегами, руководителями, знакомыми. Журналистам — создавать интересные статьи и публикации в соцсетях. Авторы на примерах рассказывают, в каком порядке подавать информацию, без каких слов текст станет более ясным, как убедить читателя дочитать до конца и всегда ли это нужно.
Материал «Пиши, сокращай» подан так, чтобы читателям легко было его охватить и применить на практике: кому-то понадобятся простые приемы редактуры на уровне слов, а кто-то углубится в тему отношений с читателями. И каждый найдет в книге полезное для себя.

Цитаты

"В «Пиши, сокращай 2025» мы движемся от простого к сложному: сначала говорим о словах, потом о предложении, абзаце и структуре. В конце разбираем текст как единое целое: показываем, как составить текст для распространенных случаев — о себе, о компании, промостраницы, презентации и подобное."
"Перед вами новое издание: переработанное, дополненное и обновленное в 2023 году. Основные идеи книги остались неизменными, но изменились примеры, наполнение и даже структура. Новая версия адресована и тем, кто никогда не читал «Пиши, сокращай», и тем, для кого эта книга успела стать настольной: каждый найдет в ней что-то полезное и новое."

Особенности

Иллюстрации Людвига Быстроновского и Мартина Хачатряна, уникальный макет, авторская инфографика, двухцветная печать.

Для кого

Для копирайтеров, дизайнеров, госслужащих, менеджеров. Для тех, кто хочет быть востребованным в мире текстов, редактуры и коммуникаций, а также для всех, кто пишет по работе.
Читать далее
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Коротко о товаре

Артикул Маркета
4704855696
Издательство
ISBN
9785961487145
Автор
Ильяхов Максим, Сарычева Людмила Андреевна
Год издания
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Альпина Паблишер
Альпина Паблишер

Где купить

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Цена с картой Яндекс Пэй:711 ₽

Скидка: 51%
–51 %
Вместо: 725 ₽1 453 ₽
  • Завтра, курьер Маркета • 99 ₽
  • Завтра, в пункт выдачи • 0 ₽
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Пиши, сокращай 2025: Как создавать сильный текст
Пиши, сокращай 2025: Как создавать сильный текст
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Цена с картой Яндекс Пэй:711 ₽

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–51 %
Вместо: 725 ₽1 453 ₽
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Достоинства: Прекрасная книга, которую стоит прочитать каждому
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Достоинства: Хорошая книга, хороший дизайн, приехало целое
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  • Роулинг Дж.К. "Книга Гарри Поттер и философский камень (с цветными иллюстрациями). Роулинг Дж.К."
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    Роулинг Дж.К. "Книга Гарри Поттер и философский камень (с цветными иллюстрациями). Роулинг Дж.К."

    Цена 1 803 ₽ вместо 1 821
  • Комбинированные летние задания за курс 3 класса. 50 занятий по русскому языку и математике. ФГОС
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    Комбинированные летние задания за курс 3 класса. 50 занятий по русскому языку и математике. ФГОС

    Цена 357 ₽ вместо 361
  • Тревожные люди. Фредрик Бакман
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    Ясно, понятно: Как доносить мысли и убеждать людей с помощью слов

    Цена 722 ₽ вместо 1 453
  • Руки света. Барбара Бреннан
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    Руки света. Барбара Бреннан

    Цена 2 030 ₽ вместо 4 985
  • Чистый код: создание, анализ и рефакторинг. Библиотека программиста
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    Чистый код: создание, анализ и рефакторинг. Библиотека программиста

    Цена 731 ₽ вместо 1 520
  • Реклама
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  • Роулинг Дж.К. "Книга Гарри Поттер и философский камень. Роулинг Дж.К."
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    Роулинг Дж.К. "Книга Гарри Поттер и философский камень. Роулинг Дж.К."

    Цена 717 ₽ вместо 724
  • Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."
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    Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."

    Цена 699 ₽ вместо 706
  • Пиши, сокращай 2025: Как создавать сильный текст. 4-е изд. Ильяхов М, Сарычева Л. А. Альпина Паблишер
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    Кисимото М. "Манга Naruto. Наруто. Книга 1. Наруто Удзумаки. Кисимото М."

    Цена 900 ₽ вместо 909
  • "Тайная опора: привязанность в жизни ребенка"Петрановская Л. В.
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    "Тайная опора: привязанность в жизни ребенка"Петрановская Л. В.

    Цена 466 ₽ вместо 680
  • Чеснова И. Е. Большая книга для детей. О страхах, дружбе, школе, первой любви и вере в себя
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    Чеснова И. Е. Большая книга для детей. О страхах, дружбе, школе, первой любви и вере в себя

    Цена 809 ₽ вместо 817
  • Новые правила деловой переписки. Альпина Паблишер
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    Новые правила деловой переписки. Альпина Паблишер

    Цена 623 ₽ вместо 1 120
  • Текст по полочкам: Краткое пособие по деловой переписке
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    Текст по полочкам: Краткое пособие по деловой переписке

    Цена 563 ₽ вместо 988
  • Тренажер памяти: Как развить память за 40 дней
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    Тренажер памяти: Как развить память за 40 дней

    Цена 414 ₽ вместо 675
  • Логические головоломки
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    Логические головоломки

    Цена 171 ₽ вместо 271
  • Реклама
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    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  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 589 ₽ вместо 1 053
  • Пока мне не исполнилось 30: Что важно понять и сделать уже сейчас
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    Пока мне не исполнилось 30: Что важно понять и сделать уже сейчас

    Цена 533 ₽ вместо 986
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