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Пиши, сокращай 2025: Как создавать сильный текст

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Описание

О чем

«Пиши, сокращай» — книга о создании текста для всех, кто пишет по работе, неважно, работает ли человек профессиональным автором или текст — его дополнительная задача. Сотрудникам предприятий советы из книги помогут четко доносить пользу своих продуктов до потенциальных клиентов, договариваться с коллегами, руководителями, знакомыми. Журналистам — создавать интересные статьи и публикации в соцсетях. Авторы на примерах рассказывают, в каком порядке подавать информацию, без каких слов текст станет более ясным, как убедить читателя дочитать до конца и всегда ли это нужно.
Материал «Пиши, сокращай» подан так, чтобы читателям легко было его охватить и применить на практике: кому-то понадобятся простые приемы редактуры на уровне слов, а кто-то углубится в тему отношений с читателями. И каждый найдет в книге полезное для себя.

Цитаты

"В «Пиши, сокращай 2025» мы движемся от простого к сложному: сначала говорим о словах, потом о предложении, абзаце и структуре. В конце разбираем текст как единое целое: показываем, как составить текст для распространенных случаев — о себе, о компании, промостраницы, презентации и подобное."
"Перед вами новое издание: переработанное, дополненное и обновленное в 2023 году. Основные идеи книги остались неизменными, но изменились примеры, наполнение и даже структура. Новая версия адресована и тем, кто никогда не читал «Пиши, сокращай», и тем, для кого эта книга успела стать настольной: каждый найдет в ней что-то полезное и новое."

Особенности

Иллюстрации Людвига Быстроновского и Мартина Хачатряна, уникальный макет, авторская инфографика, двухцветная печать.

Для кого

Для копирайтеров, дизайнеров, госслужащих, менеджеров. Для тех, кто хочет быть востребованным в мире текстов, редактуры и коммуникаций, а также для всех, кто пишет по работе.
Читать далее
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Коротко о товаре

Артикул Маркета
4704855696
Издательство
ISBN
9785961487145
Автор
Ильяхов Максим, Сарычева Людмила Андреевна
Год издания
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Альпина Паблишер
Альпина Паблишер

Где купить

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Цена с картой Яндекс Пэй:704 ₽

Скидка: 52%
–52 %
Вместо: 725 ₽1 453 ₽
  • Завтра, курьер Маркета • 99 ₽
  • Завтра, в пункт выдачи • 0 ₽
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Цена с картой Яндекс Пэй:2 041 ₽

Скидка: 25%
–25 %
Вместо: 2 083 ₽
  • 13 июня, курьер Маркета • 99 ₽
  • 13 июня, в пункт выдачи • 0 ₽
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Пиши, сокращай 2025: Как создавать сильный текст
Пиши, сокращай 2025: Как создавать сильный текст
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2 вопроса
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Цена с картой Яндекс Пэй:704 ₽

Скидка: 52%
–52 %
Вместо: 725 ₽1 453 ₽
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user avatar
Месяц назад • Leonid V. • Куплен на Маркете
Достоинства: Самое главное достоинство - это само содержание книги, посыл к творчеству, раскрытие смыслов в написании текстов! Качественная полиграфия и красивые иллюстрации - приятные приложения!
Комментарий: Рекомендую к покупке. И также обязательно рекомендую книгу Ясно, понятно этого же автора!👍🏼
user avatar
Месяц назад • Karen • Куплен на Маркете
Достоинства: Отличный мануал, коротко и по делу. Читать можно в любой последовательности, кажется, а ещё перечитывать периодически рандомные главы.
Недостатки: Не очень износостойкая обложка. Предыдущее издание со временем сильно облохматилось от ежедневной носки и чтения.
user avatar
Месяц назад • Имя скрыто • Куплен на Маркете
Достоинства: Книга - топ! Я в восторге, теперь советую всем друзьям и знакомым. В книге ёмко объясняют, как писать и редактировать тексты. Уже начала использовать советы из книги в своей работе. Результаты заметны
Недостатки: Не обнаружено
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    Пиши, сокращай 2025: Как создавать сильный текст. 4-е изд. Ильяхов М, Сарычева Л. А. Альпина Паблишер

    Цена 1 068 ₽ вместо 1 090
  • Новые правила деловой переписки. Альпина Паблишер
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    Новые правила деловой переписки. Альпина Паблишер

    Цена 616 ₽ вместо 1 120
  • Текст по полочкам: Краткое пособие по деловой переписке
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    Текст по полочкам: Краткое пособие по деловой переписке

    Цена 460 ₽ вместо 988
  • Говори красиво и уверенно. Постановка голоса и речи
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    Говори красиво и уверенно. Постановка голоса и речи

    Цена 367 ₽ вместо 677
  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 582 ₽ вместо 1 053
  • Тренажер памяти: Как развить память за 40 дней
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    Тренажер памяти: Как развить память за 40 дней

    Цена 315 ₽ вместо 675
  • Пока мне не исполнилось 30: Что важно понять и сделать уже сейчас
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    Пока мне не исполнилось 30: Что важно понять и сделать уже сейчас

    Цена 527 ₽ вместо 986
  • Реклама
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  • Сарычева Л. А. Уступите место драме. Как писать интересно даже на скучные темы. Копирайтерам, журналистам, редакторам
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    22 июня. Анатомия катастрофы [Цифровая книга]

    Цена 276 ₽ вместо 279
  • Нотная тетрадь А4 на гребне, 20 вкладышей на 40 страниц, пластик розовая, Brauberg, 404642
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    Нотная тетрадь А4 на гребне, 20 вкладышей на 40 страниц, пластик розовая, Brauberg, 404642

    Цена 319 ₽ вместо 455
  • Книги Гарри Поттер Росмэн. Комплект 7 книг в черном сундуке + 5 подарков (Роулинг Д. К.)
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    Книги Гарри Поттер Росмэн. Комплект 7 книг в черном сундуке + 5 подарков (Роулинг Д. К.)

    Цена 8 108 ₽ вместо 14 990
  • Гадальные карты Просто Таро Ответ сразу для начинающих
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    Гадальные карты Просто Таро Ответ сразу для начинающих

    Цена 519 ₽ вместо 759
  • Звёздные войны: Эпизоды I-VI (6 DVD)
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    Звёздные войны: Эпизоды I-VI (6 DVD)

    Цена 1 360 ₽ вместо 1 374
  • Гарри Поттер. Полная коллекция 8DVD (Издание в 3-х боксах)
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    Гарри Поттер. Полная коллекция 8DVD (Издание в 3-х боксах)

    Цена 1 567 ₽ вместо 1 799
  • Назад в будущее. Части 1-3 (3 DVD)
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    Назад в будущее. Части 1-3 (3 DVD)

    Цена 702 ₽ вместо 709
  • Реклама
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  • Фудзимото Т. Человек-бензопила. Книга 1. Пес и бензопила. Бензопила против нетопыря. Графические романы
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    Фудзимото Т. Человек-бензопила. Книга 1. Пес и бензопила. Бензопила против нетопыря. Графические романы

    Цена 1 358 ₽ вместо 1 372
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    Аптулаева Т. Г. Первый год вместе. Важнейшая книга начинающей мамы

    Цена 386 ₽ вместо 540
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