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Описание

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Пиши, сокращай: Как создавать сильные тексты Альпина Паблишер

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4.9
(74)
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Описание

О чем

Авторы на конкретных примерах показывают, что такое хорошо и что такое плохо в информационных, рекламных, журналистских и публицистических текстах. Как писать письма, на которые будут отвечать, и рассылки, от которых не будут отписываться. Как создавать действенные и не вульгарные рекламные объявления. Как излагать мысли кратко, ясно и убедительно: без языкового мусора, фальши и штампов. Следуя рекомендациям в книге, вы научитесь писать понятно, увлекать читателей и добиваться доверия. Это обязательная книга для копирайтеров, авторов и редакторов, а также дизайнеров, программистов, менеджеров, предпринимателей, руководителей, служащих и всех, кто использует текст в работе.

Цитата

«На какое из писем человек скорее ответит? В каком ему проще разобраться? Какое лучше побуждает к действию? Текст может показаться не самой важной частью нашей жизни — особенно если вы не профессиональный писатель. Но от того, как мы формулируем мысли на письме, зависит очень многое: понимают нас или нет, прислушиваются ли к нам, делают ли другие то, что нам нужно, и что они о нас думают. Мы формулируем свои мысли в письмах, объявлениях, статьях, презентациях, и везде о нас судят по тексту.»
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Коротко о товаре

Артикул Маркета
2101979541319
Издательство
ISBN
978-5-9614-6526-6
Автор
Берлина С., Ильяхов М., Сарычева Л.
Год издания
Все характеристики
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4.9
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У продавца:74 оценки·22 отзыва
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Довольна покупкой.","disadvantages":"-","commonText":"Это Кинга учит уважать свое и чужое время.","media":[]},"ri_251276479":{"reviewId":"251276479","author":{"nickname":"Вячеслав Тихоненко","avatarMediaItemId":"mi_5246263809456490783","isAnonymous":false},"rating":5,"reviewDate":"1699874396799","advantages":"Качество самой книги прекрасное, приятно держать в руках и читать. Доставка вовремя","commonText":"Красивая книга с комиксом внутри. Если задумались над покупкой, однозначно рекомендую. Много примеров из жизни описаны в каждой главе","media":[]},"ri_267079487":{"reviewId":"267079487","author":{"nickname":"Артур Прокопенко","avatarMediaItemId":"mi_11305522532123888226","isAnonymous":false},"rating":5,"reviewDate":"1703680183116","advantages":"Отличная книга. 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Книжка пришла в идеальном состоянии, чему очень рада.","media":[]},"ri_268413249":{"reviewId":"268413249","author":{"nickname":"Константин Л.","avatarMediaItemId":"mi_10976536813285640517","isAnonymous":false},"rating":5,"reviewDate":"1704027271481","commonText":"Рекомендую тем, кому необходимо писать служебные документы. Чиновникам тоже подойдет, но меньше. Кто умеет писать, конечно поможет, много интересного и поучительного. Не неумеющим писать - для настольного учебника не подойдет, авторы наверное на это и не расчитывали.","media":[]}}}}
user avatar
5 месяцев назад • Константин Л. • Куплен на Маркете
Комментарий: Рекомендую тем, кому необходимо писать служебные документы. Чиновникам тоже подойдет, но меньше. Кто умеет писать, конечно поможет, много интересного и поучительного. Не неумеющим писать - для настольного учебника не подойдет, авторы наверное на это и не расчитывали.
user avatar
5 месяцев назад • Тищенко С. • Куплен на Маркете
Достоинства: любопытно, для общего развития тем, кто работает с документами, но людям со старой школой трудно принять и понять современный деловой язык, старая школа такого изложения деловой переписки не принимает
Комментарий: интересно для любителей русского языка и речи
user avatar
2 месяца назад • Дмитрий • Куплен на Маркете
Достоинства: После прочтения нескольких глав начинаешь по инерции общаться как поддержка в Яндексе – с учётом всех этих советов.
Комментарий: Когда бы найти время дочитать эту, и тем более вторую часть :))
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Рекомендуем

  • Длинные нарды (Чеботарев)
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    Длинные нарды (Чеботарев)

    Цена 881 ₽ вместо 1 335
  • Нотная тетрадь А4 на гребне, 20 вкладышей на 40 страниц, пластик розовая, Brauberg, 404642
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    Нотная тетрадь А4 на гребне, 20 вкладышей на 40 страниц, пластик розовая, Brauberg, 404642

    Цена 319 ₽ вместо 465
  • У вас нет других нас. Шторм Z на войне
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    У вас нет других нас. Шторм Z на войне

    Цена 564 ₽ вместо 1 324
  • Журнал За рулем №05,2024. Май
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    Журнал За рулем №05,2024. Май

    Цена 172 ₽ вместо 195
  • Ясно, понятно: Как доносить мысли и убеждать людей с помощью слов
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    Ясно, понятно: Как доносить мысли и убеждать людей с помощью слов

    Цена 846 ₽ вместо 1 453
  • Руки света. Барбара Бреннан
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    Руки света. Барбара Бреннан

    Цена 2 030 ₽ вместо 4 985
  • Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."
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    Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."

    Цена 748 ₽ вместо 756
  • Пиши, сокращай 2025: Как создавать сильный текст
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    Пиши, сокращай 2025: Как создавать сильный текст

    Цена 803 ₽ вместо 1 453
  • Реклама
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  • Иляшенко, Щеглова. Комбинированные летние задания за курс 3 класса. ФГОС (МТО-инфо)
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    Иляшенко, Щеглова. Комбинированные летние задания за курс 3 класса. ФГОС (МТО-инфо)

    Цена 254 ₽ вместо 295
  • Математика. Алгебра. 7 класс. Базовый уровень. Учебник
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    Математика. Алгебра. 7 класс. Базовый уровень. Учебник

    Цена 1 176 ₽ вместо 2 200
  • Тревожные люди. Фредрик Бакман
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    Тревожные люди. Фредрик Бакман

    Цена 574 ₽ вместо 1 170
  • Пиши, сокращай 2025: Как создавать сильный текст. 4-е изд. Ильяхов М, Сарычева Л. А. Альпина Паблишер
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    Пиши, сокращай 2025: Как создавать сильный текст. 4-е изд. Ильяхов М, Сарычева Л. А. Альпина Паблишер

    Цена 1 068 ₽ вместо 1 090
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    Новые правила деловой переписки. Альпина Паблишер

    Цена 652 ₽ вместо 1 050
  • Канеман Д. "Думай медленно. решай быстро"
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    Канеман Д. "Думай медленно. решай быстро"

    Цена 1 262 ₽ вместо 1 840
  • Пиши, сокращай 2025: Как создавать сильный текст (Ильяхов М, Сарычева Л.)
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    Пиши, сокращай 2025: Как создавать сильный текст (Ильяхов М, Сарычева Л.)

    Цена 993 ₽ вместо 1 298
  • Источник / Художественная литература
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    Источник / Художественная литература

    Цена 768 ₽ вместо 1 320
  • Джордан Белфорт. Метод волка с Уолл-стрит: Откровения лучшего продавца в мире
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    Джордан Белфорт. Метод волка с Уолл-стрит: Откровения лучшего продавца в мире

    Цена 1 146 ₽ вместо 1 170
  • 1984 (новый перевод)
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    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_21#1:1781154320_18/content/content/toggleWishlist":{"skuId":"1769758143","productId":1781154320,"offerId":"HWZJTZpCWbV0acl-ErkUuw","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQ65u6qOKatJZEEhoKGHJlbWl4X2Rlc2t0b3BfbW9kZWxfY2FyZDIWCJCEqdEGEL+78csGGP+a6AYgzszrCA==","sign":"ZRcS47v7bQTQeTTjewHpgj6c72aiMHIQxonhHuIV3nI="},"waitWishlistCollections":false,"place":{"page":"product","widget":"feed"}}}},"meta":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_21#1:1781154320_18/content/content/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    1984 (новый перевод)

    Цена 329 ₽ вместо 425
  • Илья Жегулев "Ход царем: Тайная борьба за власть и влияние в современной России. От Ельцина до Путина (аудиокнига)"
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    Илья Жегулев "Ход царем: Тайная борьба за власть и влияние в современной России. От Ельцина до Путина (аудиокнига)"

    Цена 593 ₽ вместо 599
  • Тайная опора: привязанность в жизни ребенка
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    Тайная опора: привязанность в жизни ребенка

    Цена 424 ₽ вместо 428
  • Реклама
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