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Описание

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Платформа. Практическое применение революционной бизнес-модели

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Описание

В чем секрет успеха Facebook, Alibaba, Uber и Amazon - этих новых монополий бизнеса? Как считают авторы книги, секрет успеха в том, что эти компании создают платформы экосистемы, на базе которых легче открыть новый бизнес, а продавцу и покупателю удобнее взаимодействовать.
О том, какие принципы лежат в основе стратегии бизнес платформ, как эти принципы работают и как найти подходящую вашим нишу для создания платформенного бизнеса, расскажут основатели и руководители компании Applico Алекс Моазед и Николас Джонсон.
Авторы - известные разработчики и интеграторы инновационных бизнес моделей. Среди их клиентов такие крупные компании, как Google, Disney и многие другие.
Читать далее
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Коротко о товаре

Артикул Маркета
4229463618
Издательство
ISBN
978-5-9614-1245-1
Автор
Моазед А.
Переводчик
Соломина А.
Все характеристики
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Цена с картой Яндекс Пэй:768 ₽

Скидка: 38%
–38 %
Вместо: 792 ₽1 238 ₽
  • 23 июня, курьер Маркета • 99 ₽
  • 23 июня, в пункт выдачи • 0 ₽
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  • "Оптимальная бизнес-модель: Четыре инструмента управления рисками"
    –51 %
    22:44:42
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    "Оптимальная бизнес-модель: Четыре инструмента управления рисками"

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 306 ₽ вместо 309
    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  • Бизнес-план на 100%: Стратегия и тактика эффективного бизнеса
    ВАМ–42 %
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    Бизнес-план на 100%: Стратегия и тактика эффективного бизнеса

    Рейтинг товара: 4 из 5
    на основе 3 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 856 ₽ вместо 883
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  • Платформы и экосистемы / Бизнес литература / Управление изменениями
    –42 %
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    Платформы и экосистемы / Бизнес литература / Управление изменениями

    Рейтинг товара: 5 из 5
    на основе 2 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 611 ₽ вместо 630
    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  • Блокчейн для всех: Как работают криптовалюты, BaaS, NFT, DeFi и другие новые финансовые технологии
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    Блокчейн для всех: Как работают криптовалюты, BaaS, NFT, DeFi и другие новые финансовые технологии

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для всех: Как работают криптовалюты, BaaS, NFT, DeFi и другие новые финансовые 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  • Бизнес-модели. 55 лучших шаблонов
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    Бизнес-модели. 55 лучших шаблонов

    Рейтинг товара: 4.6 из 5
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    Цена с картой Яндекс Пэй 761 ₽ вместо 785
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  • Заставьте данные говорить : Как сделать простой и понятный дашборд
    –45 %
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    Заставьте данные говорить : Как сделать простой и понятный дашборд

    Рейтинг товара: 5 из 5
    на основе 4 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 064 ₽ вместо 1 097
    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  • Книга Одураченные случайностью. О скрытой роли шанса в бизнесе и в жизни
    –1 %
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    Книга Одураченные случайностью. О скрытой роли шанса в бизнесе и в жизни

    Рейтинг товара: 5 из 5
    на основе 4 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 930 ₽ вместо 939
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  • Атомные привычки. Как приобрести хорошие привычки и избавиться от плохих (мягкая обложка)
    –44 %
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    Атомные привычки. Как приобрести хорошие привычки и избавиться от плохих (мягкая обложка)

    Рейтинг товара: 5 из 5
    на основе 49 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 434 ₽ вместо 438
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  • Малкольм Гладуэлл. Гении и аутсайдеры. Почему одним все, а другим ничего? NEON Pocketbooks
    –25 %
    ПРОМОКОД –15 %
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    Малкольм Гладуэлл. Гении и аутсайдеры. Почему одним все, а другим ничего? NEON Pocketbooks

    Рейтинг товара: 4.8 из 5
    на основе 39 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 404 ₽ вместо 408
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Гении и аутсайдеры. Почему одним все, а другим ничего? NEON 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  • Бизнес-план, который работает
    –22 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-i0xq30m6cnp/toggleWishlist":{"skuId":"102334694512","productId":1921206421,"offerId":"i9o1N5LaBSbxY7H-CDCQpw","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQuMC18L/itOVfEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhcIlZGNlAcQ8Ij+nP0CGP+a6AYg/tDrCA==","sign":"FOpJhe44kZna8iIgOdFx/1z/M2pgaDo49IMztr5ri+o="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-i0xq30m6cnp/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Бизнес-план, который работает

    Рейтинг товара: 5 из 5
    на основе 4 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 621 ₽ вместо 640
    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который 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":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-i0xq30m6cnp/addToCartButton":{"name":"@light/AddToCartButtonSnippet"}}}
  • Теория игр: Искусство стратегического мышления в бизнесе и жизни
    –1 %
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    Теория игр: Искусство стратегического мышления в бизнесе и жизни

    Рейтинг товара: 4.9 из 5
    на основе 8 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 564 ₽ вместо 1 580
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  • Бизнес-план на 100% : Стратегия и тактика эффективного бизнеса
    –25 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-ttwb7p70rs/toggleWishlist":{"skuId":"102848521004","productId":79073987,"offerId":"ru7zDDYZdaS6CAI-0pXo3w","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQuMC18L/itOVfEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYIw6XaJRCsxv+R/wIY/5roBiD+0OsI","sign":"ScQq3TKsYw4c/fQtg9gdi3uvj9feUWPLpxDUU+ibBpE="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-ttwb7p70rs/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Бизнес-план на 100% : Стратегия и тактика эффективного бизнеса

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 950 ₽ вместо 1 990
    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  • Финансовая независимость. Как быстро создать капитал и обеспечить себя на всю жизнь
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    Финансовая независимость. Как быстро создать капитал и обеспечить себя на всю жизнь

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 694 ₽ вместо 1 728
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Как быстро создать капитал и обеспечить себя на всю 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  • 7 шагов к стабильной самооценке
    –1 %
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    7 шагов к стабильной самооценке

    Рейтинг товара: 4.8 из 5
    на основе 97 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 338 ₽ вместо 341
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  • Полиграфия и заказчики печатной продукции
    –29 %
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    Полиграфия и заказчики печатной продукции

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 081 ₽ вместо 1 103
    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  • Бизнес-клиника: 10 случаев выздоровления бизнеса
    –2 %
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    Бизнес-клиника: 10 случаев выздоровления бизнеса

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 404 ₽ вместо 1 432
    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  • Руководство по улучшению бизнес-процессов
    –39 %
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    Руководство по улучшению бизнес-процессов

    С картой  Пэй
    Цена с картой Яндекс Пэй 641 ₽ вместо 661
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  • Леонид Кроль. Жизнь без выгорания
    –2 %
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    Леонид Кроль. Жизнь без выгорания

    С картой  Пэй
    Цена с картой Яндекс Пэй 736 ₽ вместо 750
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  • Предпринимательство и стартапы
    –2 %
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    Предпринимательство и стартапы

    С картой  Пэй
    Цена с картой Яндекс Пэй 880 ₽ вместо 898
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  • Предпринимательство и стартапы
    –2 %
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    Предпринимательство и стартапы

    С картой  Пэй
    Цена с картой Яндекс Пэй 2 920 ₽ вместо 2 980
    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  • Осознанность в терапии ОКР
    –2 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-70dmfa8e5y9/toggleWishlist":{"skuId":"101294143102","productId":934295325,"offerId":"0psinnJlNdoiTUsVbbgCDQ","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQuMC18L/itOVfEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhcIne7AvQMQ/uznrPkCGLzCwQcg/tDrCA==","sign":"8X2ADF89RwlHue69vlfdCxOJyOJNhDiNjMijmH05F8Q="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-70dmfa8e5y9/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Осознанность в терапии ОКР

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 095 ₽ вместо 1 117
    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  • Чиксентмихайи М. "Поток. 8-е изд."
    –26 %
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    Чиксентмихайи М. "Поток. 8-е изд."

    С картой  Пэй
    Цена с картой Яндекс Пэй 2 449 ₽ вместо 2 499
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  • Бизнес-карты "Практики счастья в профессиональной деятельности"
    –1 %
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    Бизнес-карты "Практики счастья в профессиональной деятельности"

    Рейтинг товара: 2.3 из 5
    на основе 3 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 19 800 ₽ вместо 20 000
    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  • Информационные системы для бизнеса: разрабатываем, тестируем, сопровождаем
    –17 %
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    Информационные системы для бизнеса: разрабатываем, тестируем, сопровождаем

    С картой  Пэй
    Цена с картой Яндекс Пэй 4 694 ₽ вместо 4 790
    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  • Бесконечная сила. Как математический анализ раскрывает тайны Вселенной
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    Бесконечная сила. Как математический анализ раскрывает тайны Вселенной

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Как математический анализ раскрывает тайны 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  • BABOK. Руководство к своду знаний по бизнес-анализу. Версия 3.0. Олимп-Бизнес
    –2 %
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    BABOK. Руководство к своду знаний по бизнес-анализу. Версия 3.0. Олимп-Бизнес

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 10 192 ₽ вместо 10 400
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  • Чиксентмихайи М. В поисках потока Психология включенности в повседневность
    –15 %
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    Чиксентмихайи М. В поисках потока Психология включенности в повседневность

    Рейтинг товара: 5 из 5
    на основе 6 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 029 ₽ вместо 1 049
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  • Зеланд В. Трансерфинг реальности. Обратная связь. Ч. 2 (мягк.)
    –21 %
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    Зеланд В. Трансерфинг реальности. Обратная связь. Ч. 2 (мягк.)

    Рейтинг товара: 3.7 из 5
    на основе 3 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 527 ₽ вместо 532
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  • Майерс Э. Аутоиммунный протокол. Новый подход к профилактике и лечению астмы, волчанки, псориаза, СРК, тиреоидита хашимото, ревматоидного артрита и
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    Майерс Э. Аутоиммунный протокол. Новый подход к профилактике и лечению астмы, волчанки, псориаза, СРК, тиреоидита хашимото, ревматоидного артрита и

    Рейтинг товара: 5 из 5
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Аутоиммунный протокол. 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Моазед А. "Платформа. Практическое применение революционной бизнес-модели"
Платформа. Практическое применение революционной бизнес-модели
5.0
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Характеристики

Цена с картой Яндекс Пэй:768 ₽

Скидка: 38%
–38 %
Вместо: 792 ₽1 238 ₽
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5.0
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У продавца:2 оценки·1 отзыв
Больше нет оценок и отзывов на Маркете
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2 недели назад • михаил б. • Куплен на Маркете
Достоинства: Интересная книга, красивый формат.
Недостатки: Не нашел
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    Книга Одураченные случайностью. О скрытой роли шанса в бизнесе и в жизни

    Цена 930 ₽ вместо 939
  • ЭксклюзивКл. Комната Джованни
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    ЭксклюзивКл. Комната Джованни

    Цена 327 ₽ вместо 330
  • Обложки для учебников "Школа России" EUCLID, 10 шт, 80 мкм, 265 x 490 мм (Плотные, прозрачные, универсальные)
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    Обложки для учебников "Школа России" EUCLID, 10 шт, 80 мкм, 265 x 490 мм (Плотные, прозрачные, универсальные)

    Цена 245 ₽ вместо 699
  • 7 шагов к стабильной самооценке
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    7 шагов к стабильной самооценке

    Цена 338 ₽ вместо 341
  • Набор закладок для книг с магнитом FASHION GIRLS, набор 6 шт, блестки, 25x196 мм, юнландия, 113443
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    Набор закладок для книг с магнитом FASHION GIRLS, набор 6 шт, блестки, 25x196 мм, юнландия, 113443

    Цена 119 ₽ вместо 338
  • Блокчейн для всех: Как работают криптовалюты, BaaS, NFT, DeFi и другие новые финансовые технологии
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    Блокчейн для всех: Как работают криптовалюты, BaaS, NFT, DeFi и другие новые финансовые технологии

    Цена 778 ₽ вместо 1 488
  • Малкольм Гладуэлл. Гении и аутсайдеры. Почему одним все, а другим ничего? NEON Pocketbooks
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    Малкольм Гладуэлл. Гении и аутсайдеры. Почему одним все, а другим ничего? NEON Pocketbooks

    Цена 404 ₽ вместо 540
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    Реклама
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  • Шантарам. Комплект из 2-х томов. Робертс Г.Д.
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    Шантарам. Комплект из 2-х томов. Робертс Г.Д.

    Цена 393 ₽ вместо 397
  • Развивающая настольная игра "Безумный крокодил", на реакцию, внимание, ловкость, для детей
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    Развивающая настольная игра "Безумный крокодил", на реакцию, внимание, ловкость, для детей

    Цена 229 ₽ вместо 605
  • Терра и тайна созвездий. Книга 1
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    Терра и тайна созвездий. Книга 1

    Цена 594 ₽ вместо 988
  • Аллен Карр "Лёгкий способ бросить курить"
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    Аллен Карр "Лёгкий способ бросить курить"

    Цена 424 ₽ вместо 793
  • Теория игр: Искусство стратегического мышления в бизнесе и жизни
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    Теория игр: Искусство стратегического мышления в бизнесе и жизни

    Цена 1 564 ₽ вместо 1 580
  • Атлант расправил плечи. В 3 книгах. Альпина Паблишер
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  • Майерс Э. Аутоиммунный протокол. Новый подход к профилактике и лечению астмы, волчанки, псориаза, СРК, тиреоидита хашимото, ревматоидного артрита и
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    Майерс Э. Аутоиммунный протокол. Новый подход к профилактике и лечению астмы, волчанки, псориаза, СРК, тиреоидита хашимото, ревматоидного артрита и

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  • Игра настольная карточная Подбери Мем Мемограм оригинальная для развлечения в компании с мемами
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    Игра настольная карточная Подбери Мем Мемограм оригинальная для развлечения в компании с мемами

    Цена 717 ₽ вместо 2 000
  • Поток: Психология оптимального переживания (обложка)
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    Поток: Психология оптимального переживания (обложка)

    Цена 729 ₽ вместо 1 253
  • Нетворкинг для разведчиков. Как извлечь пользу из любого знакомства
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    Нетворкинг для разведчиков. Как извлечь пользу из любого знакомства

    Цена 2 022 ₽ вместо 2 064
  • Настольная игра «Поймай монстрика» (жестяная коробочка)
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    Настольная игра «Поймай монстрика» (жестяная коробочка)

    Цена 269 ₽ вместо 382
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    Реклама
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  • 1984 (новый перевод)
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    1984 (новый перевод)

    Цена 243 ₽ вместо 425
  • Атомные привычки. Как приобрести хорошие привычки и избавиться от плохих (мягкая обложка)
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    Атомные привычки. Как приобрести хорошие привычки и избавиться от плохих (мягкая обложка)

    Цена 434 ₽ вместо 777
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